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Your brand identity isn’t complete without core values, and your work culture may be muddled as well. When you know your company’s core values, employees can stay focused on the brand while working on various projects. Plus, employees who feel they’re serving a purpose at work are more likely...
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There are all sorts of reasons, both positive and negative, for considering a career change. Maybe you’re still at the company that hired you fresh out of college, and even though you’ve enjoyed your time there, you’re curious about what else is out there. Or, maybe you’ve been miserable...
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Your value proposition is one of the strongest tools you have to convert strangers into leads and leads into customers. If you have a weak value proposition – or no value proposition at all – it could mean losing a sale that you would otherwise close. By identifying what it is that makes your...
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Business-to-business (B2B) marketing is aimed at a business rather than an individual shopper. On the flip side is business-to-consumer (B2C) marketing, which is aimed at individual shoppers (consumers). For example, a company that sells website themes to small businesses is a B2B company, while a...
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Working from home sounds like a dream, but in some ways it’s better in theory than in reality. Like with a traditional office job, working from home has its own drawbacks and struggles. There’s a lot you probably haven’t thought about, like your home office, basic business tasks and the ways...
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On its face, the Dunning Kruger Effect is pretty simple. Someone’s performance is bad, but they (1) don’t realize their performance is bad and (2) they think their performance is good. There’s a bit more to it than that, though, and some aspects of it are misunderstood. First, though, let’s...
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In practically every profession, marketing is required, especially if you’re a solopreneur who is singularly responsible for running every aspect of your business. Marketing and sales require you to put yourself and your business out there, find people who may be interested in it, and then go...
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While most people spend their time thinking about the “what” or “how” behind their daily activities and choices, you know that asking “why” is the key to finding motivation and achieving success. Without knowing why you’re doing something in your life or work, it’s practically...
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You put a lot of time into creating high-quality content. If your website attracts international visitors, though, they may not be able to decipher that content. Translation tools can help you connect with the broadest audience possible by automatically turning your content into a different,...
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Busy professionals can always use more hours in their day, and deciding to hire a virtual assistant (VA) is one of the best and most recommended ways to create that time. VAs provide just about every type of support service you can think of that can be performed remotely. They work with...
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A virtual assistant (VA) is someone who performs any number of administrative, creative or marketing tasks for clients. The client may be another VA who needs assistance, an individual or solopreneur, or a company or organization. While some VAs may work a full-time schedule for one major client,...
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It’s common for website speeds to be slower when on a mobile device than on a browser, and the more content-rich the page, the longer it can take to load. Even if you’ve tried a few things to speed up your site, Google AMP and the WordPress AMP plugin may give you the boost you’re looking...
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