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Facebook is one of the largest and most popular social networking platforms on the web. It boasts over 2.6 billion active users. 1.73 billion of those visit the site every day. If you don’t have a Facebook marketing strategy and an arsenal of key tools to support it, you’re probably...
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The Facebook Debugger is a tool that enables you to analyze and troubleshoot OpenGraph tags for any of your pages. Using the Debugger, you can quickly zero in on the source of errors within your social media rich snippets. Since social media, and Facebook itself, are key components in any marketing...
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As the most popular social media platform in the world, Facebook is an important marketing tool for reaching new customers and clients. What’s more, knowing the best time to post on Facebook can give you an edge over your competition. In this article, we’ll discuss Facebook’s...
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Where there’s internet, there is Facebook. Because of that ubiquity, Facebook marketing is pretty much required if your brand is going to succeed online. The problem with that is simple: Facebook marketing is a huge topic with a lot of moving parts. You will need to consider a lot of...
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As a marketing tool, Facebook continues to dominate the popularity contest. According to the recent Social Media Marketing Industry Report, 55 percent of marketers considered Facebook as the most important social media marketing platform. However, because of the platform’s depth, you may find...
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Many of us who work with WordPress work alone or with a small team, and in-person meetups don’t happen every day. Working from home, as many in the WordPress community do, can be isolating. While you love your family (and pets), you may want to connect with more people who get what WordPress...
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It’s the ultimate dream: seeing your Facebook post getting millions of likes, comments and shares, even while you sleep. And what better way to build engagement? Turns out, it’s not that easy for the idle marketer. Thanks to a rollout of changes in the last few years, Facebook’s organic post...
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Writing and publishing posts on WordPress takes enough time on its own. Having to then go to Facebook and post links can become so time consuming that it can be difficult to get it all done. When you add on top of that the need to schedule your posts for specific times, meaning you schedule each...
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Facebook is the second most popular website on the internet after Google. That fact is more powerful when you remember that people who visit Google are primarily looking to go somewhere else, whilst Facebook is a place people spend on average twenty minutes per visit. On January 29, Facebook...
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Promotional videos are nothing new. Television ads have been running since the early 1940s. The format and delivery channels might have changed, but this marketing technique is still all about brand awareness and sales. If you incorporate the right elements, you can dramatically boost your...
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If you’ve spent enough time on the web, you’ve probably noticed that some sites have pages dedicated to ‘media kits’. If you have your own brand, you may have even been asked for one by journalists or potential promotional partners. However, the term can come across as...
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E-commerce enables you to reach customers from all over the world. However, due to the minimal requirements for starting an online store, the market is highly competitive, and it can be hard to stand out from the crowd. Providing product buying guides to help shoppers who are overwhelmed with the...
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