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Anyone setting up a website needs to take advantage of all the best supporting systems and software to ensure it runs smoothly, offers a great visitor experience, and makes communication easy. One area where you’ll need to find a software package is with your email correspondence. Marketing and...
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Search the web for information on AWeber or MailChimp and you’re likely to come up with two themes: firstly, advice suggesting that you must be using an email platform to build your email list; and secondly, a constant debate between bloggers on which of the two to use, including some who have...
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AWeber is one of the most popular email marketing services available, and it’s easy to see why. The tool packs in a plethora of powerful features, such as an intuitive drag-and-drop editor and a reliable autoresponder. It’s the latter we’ll focus on today, as it can be used to...
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Over the past decade, Email Marketing has become increasingly popular and essential. It serves as a reliable marketing channel to educate new subscribers, establish your brand, and boost your CRM efforts while progressing toward your sales funnel. However, choosing the right email marketing service...
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The money is in the list. Potentially one of the worst catchphrases ever created. Any business owner or marketer who uses that phrase should hope their customers never hear them say it. Customers should never be looked at solely as a way to make money. Altruistic? Maybe, but it seems a better idea...
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Given that over 30% of the world’s total population now converse via social media, you’d be forgiven for thinking that the humble email has almost drawn its last breath. Having said that, the personal nature of an email is something that social media channels arguably can’t provide....
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If you’ve been using email marketing tools for a while, you’re probably familiar with autoresponder platforms like AWeber, MailChimp, or GetResponse. While these platforms are efficient in the features they offer , large businesses or companies with highly complex email marketing strategies may...
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Why do you think websites are always asking for your email? Surely they know that social media is the big thing right now, right? It seems that website owners will do anything to get you to “Sign Up”. You need to enter your email whenever you download an eBook, create an account, or buy...
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Landing pages are used by marketers to capture leads (i.e. email addresses) or as a click through so that traffic is funneled to another page (these are known as squeeze pages). They can also be used to sell a product directly. In the world of internet marketing, landing pages can be considered to...
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Freelancing with WordPress in today’s world is a demanding but rewarding experience. Being your own boss or being a contract professional is becoming more and more popular in the website industry. What works for some freelancers might not work for others. It is wise to use tools that help you...
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Online giving is growing more popular. So, whether you’re a charity, a non-profit, or a creator looking for support, a good WordPress donation plugin might be a necessary part of your website. When dealing with money, it’s essential to be certain you have the best tools available; this...
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It’s a tough gig to keep your email subscribers coming back for more. While a solid headline and well-written content can take you so far, drip email campaigns are the equivalent of a captivating cliffhanger. They can help send targeted messages, engage new and existing customers, and...
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