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What is a KPI? A Marketer’s Guide

What is a KPI? A Marketer’s Guide

September 26, 2022 in Marketing | 13 comments

Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if...

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How to Make a High Converting Website in 2025

How to Make a High Converting Website in 2025

March 9, 2025 in Marketing | 1 comment

For every business I know, a high-converting website is the only website worth having. If you’re going to sink time, money, and attention into a website, you might as well have a final result that gets the results you need. Getting to that point requires a good strategy, the proper tooling,...

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What Is Caddy Web Server?

What Is Caddy Web Server?

April 25, 2023 in WordPress | 0 comments

With so many web servers available, determining the best one for your needs can be difficult. One of the newer options is the Caddy web server, popular for its ease of use, flexibility, and performance. However, is it ideal for running your WordPress site? In this post, we’ll explain what...

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The Dunning Kruger Effect: Pitfalls and Solutions

The Dunning Kruger Effect: Pitfalls and Solutions

September 19, 2022 in Business | 2 comments

On its face, the Dunning Kruger Effect is pretty simple. Someone’s performance is bad, but they (1) don’t realize their performance is bad and (2) they think their performance is good. There’s a bit more to it than that, though, and some aspects of it are misunderstood. First, though, let’s...

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