7 of the Best Blogs for Learning Copywriting

Posted on September 7, 2015 by in Resources | 18 comments

7 of the Best Blogs for Learning Copywriting

Let me ask you one question:

How’s the conversion on your site?

If your ears are now drooping and you suddenly feel the need to go skulking off to wallow in self-pity as you begin to ponder those numbers — don’t.

Conversion is one of those things that just about every business and business owner wants and needs to improve so you’re not alone if you look at your conversion goals and see that the reality of them coming to fruition is a bit far off.

The chances are that the reason behind that low conversion rate of yours that is just limping along is due to the fact that your posts and pages lack that little extra oomph to tip the scales in your favor.

That extra oomph is called Copywriting, and it’s actually much more important than you think.

Not long ago, we covered the topic of what copywriting is, and now we wanted to cover where you can learn a bit more about it.

7 of the Best Blogs for Learning Copywriting as a Soloprenuer

Copy Hackers

CopyHackers teaches conversion copywriting

Okay. Time for a truth session:

I LOVE Joanna Wiebe — the main head honcho behind the mighty Copy Hackers blog.

I own every single one of the e-books Copy Hackers has made (seriously, some of the best money I ever spent) and in the first 5 sentences of her book, Where Steller Messages Come From she instantly changed the way I create copy:

You’re not selling a product. You’re not selling a service… [Y]ou’re selling your prospects a better version of themeselves. — Joanna Wiebe, Book One: Where Steller Message Come From, Copy Hackers

I swear when I read that it was like my eyes were opened and I could see the light.

It’s that kind of eye-opening, in your face, easy to digest but totally butt kicking information that you’ll find on her blog.

Joanna’s focus is on conversion copywriting for the web. Her tips, courses, books, and blog all focus on teaching businesses the art of copywriting so that they can succeed with making their online ventures profitable.

Notable posts on the blog:

Copyblogger

copywriting e-books by copyblogger

16 Free E-Books About Copywriting

If you’ve never heard of Copyblogger, then you’re about to get really, really happy.

As the name would suggest, Copyblogger focuses on how to write great copy for the web. However, much of what they have to offer will teach you the basic fundamentals of copywriting in general.

Although the blog is packed full of massively informative content on writing better content for the web (including some podcasts you might find of interest), one of the best features that they bring to the table is the 16 free e-books and a 20-part internet marketing course.

These books including titles like:

All you have to do is sign up for their free membership and then read these books so they can rock your world.

I wish I had them all printed as books so that I could scribble notes and dog-ear the pages that I re-read and reference all the time.

On a serious note, though, if you really want to learn the metrics of copywriting for the web, this is one of the best places to start.

Notable posts on the blog:

AWAI

Learn copywriting with AWAI

If you’re super serious about learning copywriting or even becoming a copywriter yourself, then AWAI is the place to go.

They have seriously comprehensive copywriting courses put together by some of the top copywriters in the world. (I’ve taken the copywriting course… and it changed my life forever in so many good ways.)

But even if you don’t want to become a copywriter or take any of the courses they have to offer, the blog and newsletter has some amazing gems to help to create better copy in just about every capacity.

Some of the great copywriters of our day like Bob Bly, Ed Gandia and Steve Slaunwhite (along with many others) contribute to this blog and impart their experience and knowledge to help you along the way.

Much of the content is directed at people who want to become copywriters, so if this sounds like you, then it is right up your alley.

Notable posts on the blog:

Boost Blog Traffic

learn how to write copy on boost blog traffic

Just about every serious online entrepreneur has read something on Jon Marrow’s blog, Boost Blog Traffic. What many people don’t realize is that much of what Jon has on his blog will teach you copywriting skills.

Copywriting is (most often) writing words that get people to take a certain action. Boost Blog Traffic has multiple how to posts that teach people the ways of the digital samurai.

Notable posts on the blog (too many to number!):

Business Casual Copy

Copywriting by JOEL KLETTKE

I am honestly a really big fan of Joel and his work. So much so that I wish I could spend a day or two picking his brain.

Not only is Joel a skilled web copywriter, but his blog has some great information and tips on how to write copy for the online world.

If you spend a few minutes reading through the content on his site, you’ll quickly surmise on your own that both of those things are true.

Notable posts on the blog:

Casey Demchak

Learn copywriting with Casey Demchak

You may have never heard of Casey, but this guy… this guy is awesome. He’s a skilled copywriter who dabbles in the dark magic that is B2B copywriting.

He doesn’t keep all his tricks hidden in his hat, though. Casey’s newsletter and blog are full of some pretty on point, eye-opening tips how to generate more leads for your business and increase your sales.

Notable posts on the blog:

Men with Pens

James Chartrands copywriting blog

Okay, I’ve saved the best for last.

Men with Pens is captained by James Chartrand, and she (yes, she!) happens to be a seriously kick-butt copywriter. Not to mention she does web design and runs her own successful business. (Seriously, can I be her when I grow up?)

James has a pretty amazing story of how to really came into her own and what prompted her to start down this path of being a blogger/copywriter/web designer feminine phenom.

But stories aside, her blog is one of those ones that grabs you and then you find that you’re the one who can’t let go.

Notable posts on the blog:

Want To Get Serious with Your Copywriting Skills?

Here are some crazy awesome resources for learning how to write better copy. Whether you want to learn to write copy for clients or you want to use it to help you in your own marketing endeavors, these resources are ones to bookmark:

Article thumbnail via Legend_art // shutterstock.com

18 Comments

  1. Oh great content! I know of some of these blogs, but oh how much help I need! (specially when English is not my mother language, so sometimes it is difficult to grasps “those” words).. 😉 Thank you for this post!

  2. Great list, but it’s missing my favorite copywriting genius — Barry Feldman of FeldmanCreative.com. He writes for dozens of copywriting and content marketing blogs (including Copy blogger) and is down to earth and super savvy.

    • Ariel

      Oooo, that’s a good find! Thanks for sharing Teddi!

  3. I just started reading the art of copywriting to successfully sell a product or service from “copyhacker”.

  4. Hi,

    Thx for the tips. I inmediately subscribed on copyblogger and it’s true. The articles and e-books are great !!
    Thx for the tip.

  5. Does anyone knows any valuable copywritting literature on the web in German?

  6. Marvelous post!! Thank you very much. Perfect timing for me to get this. 🙂

  7. Thank you Ariel for some great resources! I’ve found it especially helpful to find writing coaches/trainers that have a style that really vibe with whatever personality needs to be created for a site and it’s community. One other resources is http://nikkielledgebrown.com. Her authentic style is bright and makes you want to keep reading.

  8. Thank you for this insightful post.
    I’d like to ask something though. I’m really interested in findind a good copywriting course about online affiliate marketing. I ‘ m currently struggling to connect my informational articles with the affiliate products I want to promote…for example where to put affiliate links,how many etc….is there any course or website that addresses the above problems? Thank you in advance

  9. Geart post dear.I am going to visit these site right now except boost blog traffic because I have already visited this site.Any way thanks for sharing.

  10. Hey, thanks for the mention, Ariel! You’ve definitely done a nice round-up of some of the blogs I’d choose if I had to make this list, so well done, you!

    • Ariel

      Thanks, James! I’m glad you enjoyed the list :).

  11. Great list, Ariel! Thanks for the tips… there’s another amazing copywriting blog you should add. Okay… it’s mine, the Copywriters Roundtable.

    Far as I know, it’s hands down the longest running blog on copywriting (actually, the live stuff still happens in email… the blog is a repository for posts, when I find the time).

    I started it back in March 2001 and have published every week since. Has had as may as 15,000 readers. Right now, it’s around 11,000. I’m notoriously distracted from actually marketing it (never have) and getting around to creating products to sell to my list. So most weeks, it’s just straight up musing about the trade.

    In any case, humbly submitted, I think your readers might find a lot there to like. Also to note, I’d second your endorsement on all the above. I know some of these guys personally. The AWAI folks, I’ve known since the beginning (in a roundabout way, it’s my personal beginnings as a copywriter that helped inspire the creation of their entire program!).

    Thanks again for the article!

    John F.

  12. Ms. Wiebe needs to learn to spell before she teaches writing or sells courses. I don’t believe steller is a word, but I think she means to say stellar. Her ideas are quite useful though. Even the spell checker caught this error.

  13. I am a internet marketing executive so I was looking around for some stuffs which can help us define if the content is good or not. I came around your posts and thankfully got some good clues or copy writing which can help a content writer. This learning can help me too to check whether our content writer is skilled enough to write the content or not. Thanks.

  14. Though i personally believe copyrighting is a skill or talent that you are born with, but yeah these resources are always helpful to polish your skills and learn the new writing trends. Great resources these!

  15. Great list of websites. As a copywriter and avid blogger myself, I highly recommend Menwithpens and Writer’s Digest. Writer’s Digest is not in this list, but still it is a great website not just for learning copywriting but also story and novel writing.

  16. We read all of Casey’s weekly newsletter tips! He does a great job leading by example with his writing. It seems there is never a single wasted word in his blog posts.

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