Let me ask you one question:
Howβs the conversion on your site?
If your ears are nowΒ drooping and you suddenly feel the need to go skulking off to wallow in self-pity as you begin to ponder those numbers β donβt.
Conversion is one of those things that just about every business and business owner wants and needs to improve so youβre not alone if you look at your conversion goals and see that the reality of them coming to fruition is a bit far off.
The chances are that the reason behindΒ that low conversion rate of yours that is just limping along is due to the fact that your posts and pages lackΒ that little extra oomph to tip the scales in your favor.
That extra oomph is called Copywriting, and itβs actually much more important than you think.
Not long ago, we covered the topic of what copywriting is, and now we wanted to cover where you can learn a bit more about it.
7 of the Best Blogs for Learning Copywriting as a Soloprenuer
Copy Hackers
Okay. Time for a truth session:
I LOVE Joanna Wiebe β the main head honcho behind the mighty Copy Hackers blog.
I own every single one of the e-books Copy Hackers has made (seriously, some of the best money I ever spent) and in the first 5 sentences of her book,Β Where Steller Messages Come FromΒ she instantly changed the way I create copy:
Youβre not selling a product. Youβre not selling a serviceβ¦ [Y]ouβre selling your prospects a better version of themselves. β Joanna Wiebe, Book One: Where Steller Message Come From, Copy Hackers
I swear when I read that it was like my eyes were opened and I could see the light.
Itβs that kind of eye-opening, in your face, easy to digest but totally butt kicking information that youβll find on her blog.
Joannaβs focus is on conversion copywriting for the web. Her tips, courses, books, and blog all focus on teaching businesses the art of copywriting so that they can succeed with making their online ventures profitable.
Notable posts on the blog:
- Do These 7 Tragic Mistakes on Your βAboutβ Page Chase Customers Away?
- Reduce Bounce and Improve Engagement with an βIdeal For Statementβ
- 70% of SEO Is Easy. Hereβs What One SEO Pro Swears You Should Do to Master It.
Copyblogger
If youβve never heard of Copyblogger, then youβre about to get really, really happy.
As the name would suggest, Copyblogger focuses on how to write great copy for the web. However, much of what they have to offer will teach you the basic fundamentals of copywriting in general.
Although the blog is packed full of massively informative content on writing better content for the web (including some podcasts you might find of interest), one of the best features that they bring to the table is the 16 free e-books and a 20-part internet marketing course.
These books including titles like:
- Landing Pages: How to Turn Traffic into Money
- Email Marketing: How to Push Send and Grow Your Business
All you have to do is sign up for their free membership and then read these books so they can rock your world.
IΒ wish I had them all printed as books so that I could scribble notes and dog-ear the pages that I re-read and reference all the time.
On a serious note, though, if you really want to learn the metrics of copywriting for the web, this is one of the best places to start.
Notable posts on the blog:
- 7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination
- So You Hit Publish, Now What? 9 Simple Ways to Get More Readers Once Your Content Is Live
- Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks
AWAI
If youβre super serious about learning copywriting or even becoming a copywriter yourself, then AWAI is the place to go.
They have seriously comprehensive copywriting courses put together by some of the top copywriters in the world. (Iβve taken the copywriting courseβ¦ and it changed my life forever in so many good ways.)
But even if you donβt want to become a copywriter or take any of the courses they have to offer, the blog and newsletter has some amazing gems to help to create better copy in just about every capacity.
Some of the great copywriters of our day like Bob Bly, Ed Gandia and Steve Slaunwhite (along with many others) contribute to this blog and impart their experience and knowledge to help you along the way.
Much of the content is directed at people who want to become copywriters, so if this sounds like you, then it is right up your alley.
Notable posts on the blog:
- Are You Using These βMini-billboardsβ to Entice Your Reader?
- How to Write Well: The Worldβs Simplest Formula
- How to Get Clients to Believe Youβre an EXPERT in Your Industry
Boost Blog Traffic
Just about every serious online entrepreneur has read something on Jon Marrowβs blog, Boost Blog Traffic. What many people donβt realize is that much of what Jon has on his blog will teach you copywriting skills.
Copywriting is (most often) writing words that get people to take a certain action. Boost Blog Traffic has multiple how toΒ posts that teach people the ways of the digital samurai.
Notable posts on the blog (too many to number!):
- The Bloggerβs Guide to Telling Stories That Win Hearts and Minds
- 17 Trigger Words That Work Like Cheat Codes for Getting Your Content Read
- The Underused Writing Trick That Makes You More Powerful, Popular and Persuasive
- 4 Bombproof Formulas for Openings That Grab Readers and Donβt Let Go
Business Casual Copy
I am honestly a really big fan of Joel and his work. So much so that I wish I could spend a day or two picking his brain.
Not only is Joel a skilled web copywriter, but his blog has some great information and tips on how to write copy for the online world.
If you spend a few minutes reading through the content on his site, youβll quickly surmise on your own that both of those things are true.
Notable posts on the blog:
- Creating Content Should Never Be Step One
- Why Nobody is Falling for Your Persuasive Copy
- 10 Phrases You Should Never Use on Your Homepage
Casey Demchak
You may have never heard of Casey, but this guyβ¦ this guy is awesome. Heβs a skilled copywriter who dabbles in the dark magic that is B2B copywriting.
He doesnβt keep all his tricks hidden in his hat, though. Caseyβs newsletter and blog are full of some pretty on point, eye-opening tips how to generate more leads for your business and increase your sales.
Notable posts on the blog:
- How to Write Special Offer Sales Copy They Canβt Refuse
- How to Create Great Sales Copy β One Slice at a Time!
- How to Create a Benefit-Driven Headline Stack
MenΒ with Pens
Okay, Iβve saved the best for last.
Men with Pens is captained by James Chartrand, and she (yes, she!) happens to be a seriously kick-butt copywriter. Not to mention she does web design and runs her own successful business. (Seriously, can I be her when I grow up?)
James has a pretty amazing story of how to really came into her own and what prompted her to start down this path of being a blogger/copywriter/web designer feminine phenom.
But stories aside, her blog is one of those ones that grabs you and then you find that youβre the one who canβt let go.
Notable posts on the blog:
- The Biggest Secret of Stellar Copywriting
- How to Write Great Copy using Storytelling Techniques
- The Princess Bride Guide to CopywritingΒ (As an AVID Princess Bride fan, this post makes me happy for so many reasons.)
Want To Get Serious with Your Copywriting Skills?
Here are some crazy awesome resources for learning how to write better copy. Whether you want to learn to write copy for clients or you want to use it to help you in your own marketing endeavors, these resources are ones to bookmark:
- Kopywriting KourseΒ | Learn to write massively better copy in two hours. Yup. Thatβs it. Two hours + better copy = better everything.
- The Definitive Guide To CopywritingΒ | Give yourself a good two weeks or so to really digest this guide on Quicksprout. Then
- The Super Mega Brainy BundleΒ by Copy Hackers | These are all 7 of Joanna Wiebeβs e-books on Copy Hackers.
- The Best AI Copywriter Tools, which you can find here on our own blog.
Article thumbnail via Legend_art // shutterstock.com
We read all of Casey’s weekly newsletter tips! He does a great job leading by example with his writing. It seems there is never a single wasted word in his blog posts.
Great list of websites. As a copywriter and avid blogger myself, I highly recommend Menwithpens and Writer’s Digest. Writer’s Digest is not in this list, but still it is a great website not just for learning copywriting but also story and novel writing.
Though i personally believe copyrighting is a skill or talent that you are born with, but yeah these resources are always helpful to polish your skills and learn the new writing trends. Great resources these!
I am a internet marketing executive so I was looking around for some stuffs which can help us define if the content is good or not. I came around your posts and thankfully got some good clues or copy writing which can help a content writer. This learning can help me too to check whether our content writer is skilled enough to write the content or not. Thanks.
Ms. Wiebe needs to learn to spell before she teaches writing or sells courses. I don’t believe steller is a word, but I think she means to say stellar. Her ideas are quite useful though. Even the spell checker caught this error.
Great list, Ariel! Thanks for the tips… there’s another amazing copywriting blog you should add. Okay… it’s mine, the Copywriters Roundtable.
Far as I know, it’s hands down the longest running blog on copywriting (actually, the live stuff still happens in email… the blog is a repository for posts, when I find the time).
I started it back in March 2001 and have published every week since. Has had as may as 15,000 readers. Right now, it’s around 11,000. I’m notoriously distracted from actually marketing it (never have) and getting around to creating products to sell to my list. So most weeks, it’s just straight up musing about the trade.
In any case, humbly submitted, I think your readers might find a lot there to like. Also to note, I’d second your endorsement on all the above. I know some of these guys personally. The AWAI folks, I’ve known since the beginning (in a roundabout way, it’s my personal beginnings as a copywriter that helped inspire the creation of their entire program!).
Thanks again for the article!
John F.
Hey, thanks for the mention, Ariel! You’ve definitely done a nice round-up of some of the blogs I’d choose if I had to make this list, so well done, you!
Thanks, James! I’m glad you enjoyed the list :).
Geart post dear.I am going to visit these site right now except boost blog traffic because I have already visited this site.Any way thanks for sharing.
Thank you for this insightful post.
I’d like to ask something though. I’m really interested in findind a good copywriting course about online affiliate marketing. I ‘ m currently struggling to connect my informational articles with the affiliate products I want to promote…for example where to put affiliate links,how many etc….is there any course or website that addresses the above problems? Thank you in advance
Thank you Ariel for some great resources! I’ve found it especially helpful to find writing coaches/trainers that have a style that really vibe with whatever personality needs to be created for a site and it’s community. One other resources is http://nikkielledgebrown.com. Her authentic style is bright and makes you want to keep reading.
Marvelous post!! Thank you very much. Perfect timing for me to get this. π
Does anyone knows any valuable copywritting literature on the web in German?
Hi,
Thx for the tips. I inmediately subscribed on copyblogger and it’s true. The articles and e-books are great !!
Thx for the tip.
I just started reading the art of copywriting to successfully sell a product or service from “copyhacker”.
Great list, but it’s missing my favorite copywriting genius — Barry Feldman of FeldmanCreative.com. He writes for dozens of copywriting and content marketing blogs (including Copy blogger) and is down to earth and super savvy.
Oooo, that’s a good find! Thanks for sharing Teddi!
Oh great content! I know of some of these blogs, but oh how much help I need! (specially when English is not my mother language, so sometimes it is difficult to grasps “those” words).. π Thank you for this post!