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The money is in the list. Potentially one of the worst catchphrases ever created. Any business owner or marketer who uses that phrase should hope their customers never hear them say it. Customers should never be looked at solely as a way to make money. Altruistic? Maybe, but it seems a better idea...
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Six months down; six more to go, and no matter what — the clock just keeps on tickin’. I know it’s not summer for all of you guys right now, but here on the West Coast of U.S.A., we’ve been hit with a serious heat wave from Cali to all the way up to Canada. Not like...
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You don’t have to be an elderly veteran of the online business world to want an email marketing software with all the features and amenities. Let’s admit it: What better way to communicate with your contacts and prospects than through email? Compared to young and green marketing tools, email...
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In past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven...
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It’s the holy grail of internet marketing: the online money machine. With automation, you can build a website and sell your product or service automatically. While everyone wants a way to earn passive income, it doesn’t seem on the surface that such a system would work. How can you build a...
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One of the largest email service providers on the market at the moment is MailChimp. Hailed as the leader for beginners due to its free service for start ups, it’s packed with easy-to-use design and deployment features. Plus it comes with a whole host of information to absorb about how to use...
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Search the web for information on AWeber or MailChimp and you’re likely to come up with two themes: firstly, advice suggesting that you must be using an email platform to build your email list; and secondly, a constant debate between bloggers on which of the two to use, including some who have...
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What does this post signify? Yup, you guessed it. It means that November is over and December is right around the corner. Can you believe it? Yeah… me either. November was a fast-paced whirlwind month, and I’m sure December will be the same in terms of life and WordPress related news. Below we...
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Jetpack has been around for awhile now, but that doesn’t make it old hat. Since its original release, the plugin has seen quite a few updates including new features added and a nice logo facelift for a more brandable product. Aesthetics aside, the Jetpack plugin has a lot of impressive...
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If you’re a WordPress developer who flies solo a lot, team management isn’t going to be a major priority. But even if you want to take on the occasional guest author, having a system in place that makes it easier to manage multiple people from within the dashboard can be a godsend....
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