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We’ve all made a rookie mistake at work that still makes us cringe. Sent a department-wide email with a typo that entirely changes the context. Spilled coffee on a crisp white shirt right before an important meeting. Mumbled something incoherent when greeting an important client. Work...
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Underhanded sales tactics are nothing new. Experiences salespeople know all the tricks to convince you to make a purchase, and some approaches are sneakier than others. For example, the use of ‘weasel’ words can imply something that isn’t the case, which could leave customers...
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Hello to our beautiful Divi community! July has come to an end, and it’s been a jam-packed month! We’ve been super busy onboarding new groups and supporting current groups. Our theme this summer is consistency. Summer months can be slow for folks in our industry, but that doesn’t...
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Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked. Traditional marketing efforts were often un-trackable. You could form a shaky connection between marketing and how well the company was performing, but that was...
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Despite being one of the more varied careers out there, the term marketing has become almost a buzzword among online businesses and brands. Depending on who you ask, their marketing strategy might not even share aspects with yours. One of the biggest misconceptions regarding marketing is that...
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These days, it’s rare to see websites that don’t promote themselves using multiple channels. You can use social media, traditional online ads, email marketing, and much more. The more channels you implement, the better returns you’re likely to see – but measuring the impact of...
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Divi is not just any page builder. Divi takes the design process to a whole new level with a complete web design system that allows you to design every part of your website visually, without having to depend so much on complicated third party design software (such as photoshop or Sketch). Which...
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If you pay attention to the latest news from the WordPress community, you may have noticed the recent buzz regarding PHP 7. However, non-technical users may have a hard time understanding what PHP 7 is and why it matters for WordPress. In this post, we’ll introduce you to PHP 7 and explain...
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When your marketing strategy has a lot of branches, it’s hard to gather all of your insights into one place. But getting up to date, easy to understand analytics and insights is key to keep you and your team on track. That’s where a tool like Databox can be really useful by connecting to...
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Bringing on a new team member can be exciting, but also stressful. It’s sometimes hard to strike the right balance between effective employee training and making sure your business continues to run smoothly during the transition period. In this post, we’ll discuss why employee...
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Understanding serverless computing can be confusing enough. Determining whether or not it’s a good development solution for you gets even more complicated, as there are many pros and cons to consider. In this article, we’ll break down the basics of serverless computing for WordPress...
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When a WordPress website is loaded, it runs on code. Once upon a time, that code was strictly HTML. Now, it’s a few different things, typically CSS, HTML and JavaScript. That’s the front-of-the-house, though. The waitstaff that all visitors see. Back-of-the-house runs a bit differently; there...
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