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Your website content is only powerful if your visitors find it and act on it. And your contacts are their most worthwhile if they find you worthwhile enough to take the next step. This means that you have to keep both plates spinning at the same time: Quality content that brings in traffic and...
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As a business owner, driving traffic and increasing engagement are likely among your top priorities. Doing so can be challenging, however, which is why you might consider running an online giveaway. Thanks to WordPress contest plugins, you can easily use these events to create a sense of urgency...
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Effective employee training programs directly correlate to the success of any business. Preparing employees to do their job accurately, efficiently, and safely makes a huge difference to employees and the bottom line. Volumes have been written on how to design training programs! There is so much to...
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If you open your personal inbox right now, we’re willing to bet that most if not all of the messages inside aren’t from individuals, but from businesses that use email marketing services. That’s because without those services, scaling your email campaigns is almost impossible. In...
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If you own a WooCommerce store, you’re probably familiar with the importance of inventory management. You’re probably also familiar with the headaches that can come along with it. Fortunately, there are some tips and tools you can implement to make this important task a little easier and a lot...
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Podcast hosting is one of the most important choices you can make when starting a show. Whether you choose a free host or a paid one, the feature set and reliability is going to affect the way that your workflow and production schedule runs. Captivate.FM is a solid choice for podcast hosting, and...
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Marketing automation platforms can help you streamline your business. Automatic marketing tasks can save you significant time and money. Using a marketing automation platform for your business can help you get your time back from time-draining tasks. Something every business owner (or marketing...
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Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a potential customer, (2)...
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Pinpointing the best marketing strategy for your business is always a goal worth achieving. The best process to get there will depend on your overall marketing knowledge and how you implement it. One of the most important aspects to tackle early on is knowing the difference between B2B and B2C...
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Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond well to...
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Businesses of all sizes produce content daily. When it comes to content collaboration platforms for business, you’ve heard of the usual suspects like Dropbox and Google Drive. Many more exist, though, some even integrating with your other content tools, as well as a host of business...
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Notion is an all-in-one digital platform for storing and organizing your everyday projects, business essentials, and personal documents. It’s perfect for individuals, professionals, and teams. From project tasks to design assets for professional needs to personal needs such as recipes or fitness...
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