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One thing I really love about the WordPress community is that its not always about commercial use cases. Just as often a plugin or theme is created because it serves to help WordPress users express themselves or share their thoughts easier–not just get more users/customers. The topic of...
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One thing that has made WordPress so popular with professionals serious about their website’s performance is the fact that with the right set of tools you can track, measure, and optimize just about every aspect of your WordPress install. From landing pages, forms, sidebar ads, individual...
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One of the basic best practices of setting up a blog is to break your topic down into categories and tags. The hierarchy of specificity on a blog should go something like this: Topic > Category > Tag > Post title. In this way someone navigating to your blog for the first time should be...
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When using WordPress there are so many things one might choose to learn and master that some of the most basic elements of your site can be overlooked. Especially the parts that are a bit dry and not the least bit glamorous. Like this post’s topic: The Slug. What is a Slug? A WordPress slug...
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In my last post here on the elegant themes blog, we talked about creative ways to drive more traffic to your website. In today’s post, we’re going to talk about one specific way to increase engagement and improve conversion rates so you can get the most out of all that new...
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It’s a new year! Which means many of us are evaluating the effectiveness of our past year’s effort and looking to improve in the next. One area we probably all need to focus on year after year–refining and iterating our strategies along the way–is increasing site...
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In today’s post we are going to take a detailed look at one of web design’s (and therefore WordPress theme design’s) biggest trends of the last several years: parallax. We’re going to define what parallax is in theory, what it is within web design, and why someone might want...
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Every blog needs images. It’s (nearly) 2015 and perhaps the only successful blog I know of that doesn’t use images is about minimalism. The rest of us are doomed to “the search”. That terrible time spent after completing a blog post in which finding the right image for the...
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Last week I created a tutorial here at Elegant Themes on how to set up a WordPress review site. One of the key ingredients to that process was using rich snippets to improve the visibility (and conversion rate) of WordPress review search results. In that example, we were able to make an ordinary...
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One of the fundamentals of running a WordPress website is knowing how and when to update the core files, plugins, and themes that comprise it. In the past updating WordPress, while still relatively easy, had a bit more guesswork than it does today. Since WordPress 3.7 was released automatic updates...
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Customer Relationship Management (or CRM) is a staple of successful businesses and has been for some time. In the early days of customer relationship management (the practice) businessmen and women used a simple rolodex (an analogue, desktop notecard binder with alphabetical place markers) to keep...
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Everyone knows that social media is an essential part of marketing in the digital era. How exactly to be successful at it has been a minefield of opinion, hyperbole, ignorance, and actual good advice. For those just starting out, or those who need to finally get serious about their social strategy,...
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