Why Your Brand Need Logo Variations

Posted on August 30, 2020 by in Design | 6 comments

Why Your Brand Need Logo Variations
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6 Comments

  1. it is a very informative post. However, I am not able to figure out where to use different logos on my website.

  2. There is a very thin line between logo/identity lockups and the need for variants!

    Yes – Identities need to work within a multitude of media – but with MINIMAL variation!
    Yes, there is a need for variation, but that usually comes down to usage requirement re positioning/space…

    ….if you have to rework your identity multiple ways to accommodate its application, production costs, readability, size, etc etc – you have a poor design in the first place. The more variations you create – the more diluted the brand image becomes. Just because you can create a variation doesn’t mean its the right things to do!

    The most powerful logos change little and maintain consistency of brand identity across multiple formats and media. That is reenforced by the brand colours and any motif that supports the brand or sub brand elements.

  3. Nice post. Thanks for sharing.
    By saying is easy , but coming up with nice logo can be difficult sometimes

  4. No doubt every brand needs a change in the design logo. Google had a static logo at first now they have a animated logo. I didnt even know that these brands changed their logo so many times thanks a lot for this informative post.

  5. We haven’t done this with our logo yet. We didn’t even know where to start. Thank you for the visuals and explanation as we move forward to get variations of our logo — we’ve definitely found that ours doesn’t work everywhere we want it!

  6. We haven’t done this with our logo yet. We didn’t even know where to start. Thank you for the visuals and explanation as we move forward to get variations of our logo — we’ve definitely found that ours doesn’t work everywhere we want it

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