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Backlinks are an integral part of your SEO content marketing strategy. Search engines think of backlinks as votes for your content. While there are some backlinks that aren’t great for your site (which we’ll get into), the more backlinks you have in general, the higher your search...
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You want your website to be a hub of knowledge on its topic, a leader in its field, an authority-filled virtual gathering place for your audience. After narrowing down your keywords to a select few that you want your site to rank for, you create content that uses them. And uses them. And uses them....
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A focus keyword or focus keyphrase is the search term that you want a page or post on your website to rank for. There’s a problem, though. When you’re dying for your website to rank for a specific keyword, you’ll want to optimize as many pages and posts as possible for that...
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After all of that work you put into your website and its content, imagine if Google never even knew it existed? How could you expect to get many—or any—visitors? Having your sitemap in your Google Search Console account is necessary to have the best performance in search rankings. Without it,...
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Nobody sets up a website in the hopes of it never being found—what would be the point? But if the major search engines don’t know your site exists, they won’t be able to list your site in search results. And without appearing in search engine results, you can pretty much kiss most of...
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Imagine going to Amazon’s homepage and finding a bunch of products listed but no way to get to any of them. Or using Google to search for an item you want to buy and finding…nothing. Internal links are the highways of a website. Without them, it’s nearly impossible for a visitor...
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An organization’s IT environment is an ever-changing place. Software programs and hardware assets both change. So do configuration files and other important assets. Most of these are authorized changes – they’ll occur when files are being patched, for example. But unexpected changes...
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Unless you’ve never been online before, you’re sure to have come across CAPTCHA tests – probably each version of them, too. If you’ve ever had to make out a squiggly, blurry text to type in a box or click every image with a fire hydrant (or another basic visual) in a grid,...
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When your WordPress website is hacked, a million things go through your mind. What did the hackers find, change and steal? Who else is in danger — are your employees, partners or customers at risk now too? And how did the hackers get into your site in the first place? Before you can take the next...
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Imagine finding out that someone was spying on all of your communications – your phone calls, text messages, emails, even your in-person conversations. And on top of that, the person was posing as you or the other person – or even both. That’s what happens in a MITM attack. The attacker...
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Cookies let websites identify you as you spend time online, and they’re most beneficial for websites that have return users. If you’ve ever gone to a weather website and it remembers your location based on your last visit, that’s an example of cookies in action. When you log in to a web...
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You already know that your computer needs protection, and you’re likely doing what you can to keep it safe (we hope). But in addition to your computer, online servers also need protecting. Otherwise, they’re especially vulnerable to an attack. How are hackers and malicious traffic kept...
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