How to Duplicate a Page in WordPress (4 Simple Ways)

As we all know, WordPress is a powerful tool that allows users to build websites. You can create blog posts, pages, upload media, and so much more. However, there’s no default way to duplicate a page or post for reuse. It seems like a slight oversight, but one that has multiple solutions. You can duplicate a page in a single click with Divi 5’s Page Manager, install a plugin that gives you an easy option to duplicate, or do it the old-fashioned way with copy and paste. I’ll show you all four ways.

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Reasons to Duplicate a Page

There are many reasons why one may want to duplicate a page or post in WordPress. An example might be that you’ve built a really awesome landing page for a new product that you’re launching. However, you may want to run A/B tests on some Facebook ads you’re running to promote this product. Instead of redoing all your hard work by creating a new page, you can simply duplicate the page, make some changes, and save time optimizing your ads.

Another reason to duplicate a page is when you need consistent page structures across your site — think service pages, product pages, or location-based landing pages that share the same layout but different content. You could use a Theme Builder template, but if you aren’t using a CPT plugin, then you will want to duplicate a page to retain the same design.

No matter your reason for needing to duplicate a page/post, having a quick, easy way to duplicate can come in handy in your day-to-day work on your WordPress website. This is one of the reasons we added the Divi Cloud feature in Divi. With it, you can store all kinds of page layouts and more to speed up the design process.

Watch Out for Duplicate Content

There’s one caveat to mention. Duplicating a page in WordPress should always be a means to an end. You don’t want two pages on your site with the same exact content. This is bad practice and will negatively affect SEO. To learn more, check out our ultimate guide on duplicate content and SEO.

How to Duplicate a WordPress Page (Step-by-Step)

Now that we know why one would want to duplicate a page, let’s get into the four different ways that you can duplicate a page on your latest WordPress project.

1. Duplicating a Page with Divi 5’s Page Manager

For Divi users, duplicating pages in WordPress is built directly into the Visual Builder—no plugin required. Divi 5 introduces the Page Manager, which lets you duplicate any page on your site with a single click, then immediately jump into editing the copy without ever leaving the builder or navigating through the WordPress admin.

The Page Manager lives in the Persistent Left Sidebar and gives you instant access to every page on your site. To duplicate a page, open the Page Manager by clicking the page icon in the left sidebar.

The Pages panel displays all pages (built with Divi) on your site in a searchable list. Find the page you want to duplicate and click the Duplicate Page icon (the overlapping squares) to instantly create an exact copy of that page. The duplicate page appears in your list immediately. From here, click the Edit icon (the pencil) to open the duplicated page in the Visual Builder — no trips to the WordPress dashboard, no waiting for admin pages to load. You’re editing the page within seconds.

This workflow is particularly efficient when you need to create multiple variations of a page for A/B testing or when building out a series of similar pages (like service or product pages) that share the same structure. The entire duplication-to-editing process happens without leaving the builder environment.

2. Duplicating a Page Using a WordPress Plugin

There are several WordPress plugins that can be used to duplicate pages. Always bear in mind the features you are looking for, as well as a plugin’s ratings and reviews, before installing it on your WordPress website. Given those considerations, for this tutorial, we’ll use the free version of the Duplicate Page plugin. To install the plugin, follow these steps:

1. In the left-hand menu, click Plugins, and then click Add New
2. In the search field that appears at the top right of the screen, type duplicate page
3. Look for the Duplicate Page plugin, and then click Install Now

Once the plugin is installed and activated, navigate to the Pages section of your website. To navigate there, click Pages and then click All Pages from the left-hand menu. Now, you will notice that when you hover over a page’s name, an additional menu item titled Duplicate This has been added.

Once you are ready to duplicate your page, simply click the Duplicate This link under the page listing you want to duplicate. That’s it!

After that, you can edit the new duplicate page as needed. Make sure to edit the permalink for the new page. As it’s a duplicate, the permalink URL will also be copied over, so ensure to edit it to match your new content.

Note: This is an older version of Divi’s backend editor. Reference above for the current state of Divi’s upgraded UI

It is a good idea to review the Duplicate Page plugin’s settings to ensure it is functioning as you need it to.

The options let you control how pages are duplicated and where you want the duplicate page link displayed.

3. Cloning an Existing Page Layout with Divi

Divi also lets you clone a page’s layout when creating a new page. This approach copies only the design and content (not the page settings or metadata), making it useful when you want a clean slate with a familiar structure. To duplicate a WordPress page layout in Divi, create a new page and click Use Divi Builder.

When you click to use the Divi Builder to edit a new page, you will want to open the options menu at the bottom of the page. From there, Select Premade Layout from the Insert Layout menu.

The steps are similar in Divi 5, but the UI looks more modern.

You will see the Load From Library modal with three tabs—select Your Existing Pages. From there, find the page design you’d like to duplicate and load it into the current page. Click the 3-dot icon, then select Use This Page.

Your duplicated layout design will be ready to edit your new page.

One of Divi’s great features is how easy it is to add, create, and manage page layouts. A page layout contains the entire page design and content. Divi comes with over a thousand pre-made page layouts to jumpstart your page design and content. You can save your custom page layouts in your Divi Library for later use. Or you can save them to your Divi Cloud and duplicate cloud items all in one place. This takes the process of duplicating pages to a whole new level!

4. Duplicating a Page in WordPress Manually: Copy and Paste

To duplicate a page in WordPress manually, go to your page and copy the content. Then paste the content into a newly created page.

Here’s how to do it. First, navigate to All Pages.

Once you have your list of pages, here’s what happens next:

1. From the list of pages, hover over the page you’d like to edit.
2. Then, select Edit under the page you’d like to duplicate.

After you have entered the page editor, do the following steps:

1. Next, Ctrl+A to highlight all the content within the main content area. Then, Ctrl + C to copy the content to your clipboard. If you are using certain page builders, this might not work, but it works with the Block Editor.
2. Towards the top of the page, click on the WordPress icon. This will take you back to the All Pages screen.

You will now need to create your new page by clicking on the Add New button at the top of the page.

Once you have a new, blank page in front of you, click into the editor and Ctrl + V to paste the content into the document. This will bring the content from the former page into this new page.

The Fastest Way to Duplicate Pages in WordPress

While WordPress doesn’t have an out-of-the-box solution for duplicating pages, several options exist depending on your needs. Plugins like Duplicate Page add the functionality quickly, and manual copy-paste works if this is something that you don’t plan on doing often.

But if you’re building complex websites and want that feature without an additional plugin, Divi offers multiple options. With Divi 5, page duplication is just one of many workflow efficiencies baked directly into the builder. The Page Manager lets you duplicate, navigate, and edit pages without leaving the Visual Builder — eliminating the back-and-forth trips to the WordPress admin that slow down your design process. Beyond duplication, Divi 5’s workspace is built for speed: persistent toolbars, contextual settings panels, and features like Find & Replace and Design Variables mean fewer clicks and less context-switching across your entire workflow. And because these tools are native to Divi, you can skip the extra plugin entirely—one less dependency to maintain.

Do you have a favorite method for duplicating pages in WordPress? Let us know in the comments below!