Today we are excited to announce the release of Bloom version 1.2. This version adds 3 new email providers, bringing Bloom’s supported email provider count up to 19! In addition, we have completely re-vamped the API system that Bloom uses to connect to third party providers, streamlining the system using WordPress core functions and laying the groundwork for the easy-addition of new providers in the future. This means better compatibility with more hosting accounts and a much leaner and more maintainable code base. The new system has also been extended to the Elegant Themes core framework shared by all of our products, which means we will soon be able to take advantage of all 19 email providers in more of our products (such as Divi 🙂 ) Finally, we have added a Success Action system that allows you to perform different functions when someone subscribes to your list (such as redirecting them to a new URL).
Three New Email Providers
Bloom now supports a total of 19 email providers! No matter what service you use, we want to make building your email list as easy as possible.
Today we add support for three new email providers, including ConvertKit, MailerLite and Mailster. Bloom now supports a total of 19 email providers, including all of the most popular third party services and WordPress plugins. We want to make sure that everyone has the opportunity to build their list, no matter what email provider they are using. We continue to recognize email as the king of online marketing, and every business should be encouraging their users to opt-in to their newsletters!
ConvertKit claims to have found a sweet-spot between power and usability. “The power of Infusionsoft, but easier to use than MailChimp” is their motto, and we have had a lot of Bloom users requesting support for their service. ConvertKit was built with bloggers in mind, which makes it a natural choice for WordPress users. Combined with the power of Bloom, it’s the perfect way to take your blog to the next level.
277,365 businesses, start-ups and freelancers around the world trust MailerLite, and it has been at the top of our “most requested” email providers list for some time. Now you can easily grow your MailerLite list using Bloom’s suite of opt-ins and advanced targeting methods.
Mailster is one of the most popular WordPress email plugins, allowing you to build, maintain and email your subscribers right inside your WordPress Dashboard. This makes it a more affordable solution than most SAAS providers since your hosting company handles the work.
Introducing Success Actions
Each opt-in that you create in Bloom can now have a custom success action assigned to it, such as a custom success message or URL redirect.
You can now redirect users to a custom URL after they subscribe to your lists. Each opt-in that you build in Bloom can have its own success action and its own unique URL redirect. This is the perfect way to welcome users to your newsletter. It’s also a great way to distribute incentives after signup, such as free downloads or resources. Offer a “free ebook” for signing up and then redirect them right to the download page!
Improved API Support & Core Integration
Bloom’s core system for interfacing with third party providers has been completely re-imagined and improved, laying the groundwork for adding and maintaining more email providers in the future.
Managing the code base for 19 different email providers is not easy. Previously we were taking advantage of large and often bloated API wrappers, each of which was developed and formatted differently. From a development perspective, it made it difficult to understand every piece of the puzzle. Each time we added a new provider, things got a little more complicated. In addition, these third party wrappers were not built specifically for WordPress, which means they did not take advantage of WordPress core functions for handling requests.
We decided to take on the challenge of re-writing all of these API wrappers from scratch and creating our own extendable system for managing third party API’s using the native functions that come with WordPress. The results is a much leaner code base that will be easier to maintain and easier to extend to new providers in the future.
Now Part Of ET Core
This new system for managing third party APIs has been extended to the Elegant Themes core framework that comes with all of our products. This unifies the system we use for interfacing with these third party providers and lays the foundation for extending support for these provides in more of our products. This means, for example, that Divi will soon be able to support all 19 providers when using the Divi Email Optin Module!
Some improvements can already been seen in the latest version of Divi, released today, which takes advantage of the new API system an introduces a slick new interface for managing lists right inside the Divi Builder!
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