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Your chosen permalink structure can impact your website’s Search Engine Optimization (SEO). WordPress enables you to select from multiple URL formats, but not all of them are very SEO or user-friendly. Therefore, understanding how permalinks work in WordPress and their impact on SEO is...
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When users see your pages in the Search Engine Results Pages (SERPs), they only get a brief glimpse into their content. Therefore, readers need to decide which results to click on based on article titles, website names, and meta descriptions. In particular, meta descriptions are essential to Search...
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DuckDuckGo stands out from its competitors for many other reasons than its fun name and branding. While they do have fantastic marketing, DuckDuckGo affords you a level of privacy that most other search engines don’t, can’t, or are unwilling to match. Furthermore, understanding...
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Did you know: 571 new sites are made and 70 new domains are registered on the internet within a minute? And that’s just counting a minute. You don’t even want to contemplate the average number of websites created within a year. Generally speaking, the competition for high search engine...
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SEO experts generally frown on web directories. However, some genuine sites do exist that can help you generate backlinks and referral traffic. The key is knowing which directories are still considered legitimate. By learning more about the available options, you can decide which one fits your...
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Split testing and Search Engine Optimization (SEO) are two essential tools for any website owner. However, they can have an effect on one another – if you split test incorrectly, your site’s SEO can be damaged. This post will show you five common split testing and SEO mistakes, as well as...
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Over the years, the advice on whether or not meta descriptions of elements on a website are important for SEO. Google has gone back and forth on the issue, even while still using the information in their results. They just say it doesn’t help the actual rankings. That said, alternate text for...
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Imagine going to Amazon’s homepage and finding a bunch of products listed but no way to get to any of them. Or using Google to search for an item you want to buy and finding…nothing. Internal links are the highways of a website. Without them, it’s nearly impossible for a visitor...
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Cornerstone content is a key part of your website. It can help you drive more traffic, increase user engagement, and improve your Search Engine Optimization (SEO). Fortunately, producing and optimizing this content can be easy when you follow the right steps. In this post, we’ll show you how to...
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Writing simple content isn’t about dumbing it down. Instead, it’s about reaching and then keeping a wider audience by making your content easier to comprehend. More than anything else, you want readers to grasp what you’re saying. The Yoast SEO Readability Score is a way to check...
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There are plenty of reasons why you’d need to merge two WordPress blogs together. For example, one might have stalled in growth, or you may have acquired a new website and all of its content. Whatever the reason, you definitely don’t want to lose your Search Engine Optimization (SEO)...
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A decade ago, keywords were the biggest and best way to boost your website’s search rankings. You could make sure that search engines knew what your content was about by simply using the same phrases (or similar phrases) over and over again. Times have changed, and Google now prioritizes the...
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