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Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. Despite security concerns, social media marketers and brands alike are looking to make the most of what this app has to offer. However, before you can start promoting your own business on this channel, you...
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Companies are only as successful as their customers (or clients) are happy, and the only way to keep those customers satisfied is by staying on top of their needs. CRM software helps businesses organize and act on every phase of the customer journey, whether someone is just signing up for a...
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With so many businesses vying for readers’ attention, having eye-catching graphics can be something that sets you apart from your competitors. Thankfully, there are some incredible tools available to help you create stunning designs for your site. One such tool is Canva, a free web-based graphics...
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Practically everyone has a website these days, so if you want yours to stand out, you’ve got to bring your A-game when it comes to design. People want sites that are tailored to their specific needs and make them feel like they’re important (which they are!). If you can’t provide...
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Tracking data in Google Analytics and other platforms can be a smart way to gather information on how to grow your website and your brand. Unfortunately, sifting through the data provided by most of these tools can be time-consuming and confusing. To solve this problem, site owners and marketers...
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If you run a business website, maintaining a professional image is crucial to your success. This professionalism includes having an email address with your domain name, like [email protected]. Fortunately, it’s straightforward to create your own email domain. In this post, we’ll take a...
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Videos are an important part of any marketing strategy. Well-crafted videos can showcase products, provide a glimpse into your business, and help grow your business on YouTube. Until recently, content creators without video editing experience have been left out in the cold. At best, learning video...
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The term “gamification” refers to the technique of adding gameplay elements to something that’s not actually a game. Gamification is built-in to video games, of course, so you wouldn’t say that a video game is “gamified,” because it already is by nature. But when gaming elements are...
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Continuing education is one of the most important aspects of career development. If you don’t continuously learn about what you do, it’s very easy to get left behind. These days, podcasts are one of the easiest ways to do that. And if you’re a freelancer, podcasts are an...
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For some time now, Pinterest has allowed companies and bloggers to pay to promote their pins, after which the platform shows pins to Pinterest users who might have an interest in the product. But now, some Pinterest users can purchase products without leaving the platform. That’s possible...
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Almost any website you visit these days has a pop-up in the corner offering you help. Someone is waiting to answer your question right then and there. You may even see one in the corner of this very post. That’s because live chat is becoming the go-to method of customer service for online...
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When I was a kid, one of my favorite movies to watch was Disney’s 101 Dalmatians. What can I say — those puppies were so stinkin’ cute! One of the movie’s quotes that always stuck with me was something Rodger says to Anita: “Melody first, my dear, and then the lyrics.” It’s a rule...
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