The Black Friday sale is live, and thousands of designers and site owners have already locked in their savings.
Last year, Divi 5 was released in Public Alpha, but to many, it felt like a still distant reality. Today, the picture has shifted entirely. Divi 5 is now in Public Beta — the final phase before it becomes the default Divi experience — and it is mere months away from becoming the standard for every user.
So, yeah, this year feels different. If you have been waiting for the precise moment to upgrade to a lifetime license or bundle your subscriptions, the arrival of Divi 5 makes this the most logical entry point in our history, at the lowest price we’ll offer all year. During Black Friday, that one decision also unlocks our free Marketplace prize, member-only Marketplace discounts, the Divi 5 Design System, and access to limited-time bundles and Divi Pro upgrades you won’t see again until next year.
Shop The Sale & Get Divi For Life
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- 1 Divi 5 For Life: A One-Time Investment That Pays For Itself
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6 Reasons To Buy Into The Future of Divi During Our Black Friday Sale
- 2.1 1. Rapid Divi 5 Development & Innovation At The Best Price All Year
- 2.2 2. Gain Access To The Ultimate Divi 5 Design System
- 2.3 3. Extensive Documentation & Support
- 2.4 4. Large And Active Facebook Group
- 2.5 5. Manage All Your Websites In One Place For Free With Divi Dash
- 2.6 6. An Entire Ecosystem That Supports Your Website-Building Needs
- 3 Get Your Divi Lifetime License
Divi 5 For Life: A One-Time Investment That Pays For Itself
Divi launched in 2013. Twelve years later, it’s unrecognizable from its original form. The platform has undergone huge architectural rewrites, introduced hundreds of features, and maintained backward compatibility across every update.
A lifetime license means you own the next features we release, as well as everything else we build into Divi. No renewals. No subscription price increases. Just permanent access to a design platform that keeps getting better while keeping everyone in the boat. It also means:
- Unlimited website installations (seriously — one license covers all your sites)
- Lifetime updates to Divi Theme
- Perpetual product support from our 24/7 team
- Access to Divi Dash for managing website portfolios
There Is Nothing Like This On the Market
Most WordPress page builders operate on subscription models. Annual fees range from $49 to $399. Multiply that across 5-10 years of website ownership, and the lifetime cost becomes substantial.
Divi lifetime pricing inverts the prevailing business model, benefiting website owners and agencies. Pay once. Own forever. The math is straightforward: a $187 one-time payment versus $2,000–$5,000 in subscription fees over a decade.
The financial advantage compounds when managing client sites. A single lifetime license covers an unlimited number of domains. Agencies running 50+ client sites pay the same as someone managing a single blog.
Because this offer is part of our Black Friday event, that one-time purchase also unlocks our biggest discount of the year, a free Marketplace prize, the exclusive Divi 5 Design System, and hidden Marketplace deals that only appear in your account during the sale — plus the option to upgrade into Divi Pro and Marketplace bundles with up to 70% off and $50 in Marketplace credit included when you go Pro.
Compare our value to our competitors. Most theme/page builder providers offer yearly plans, which means you’re paying over and over again. With Divi Lifetime, you have a rare opportunity to pay once and own Divi forever. The more you use and benefit from Divi, the more the initial purchase matures.
- Divi Lifetime: $187 (One-Time)
- Existing Member Upgrade: $120 (One-Time)
80% Off Divi Pro Lifetime, Best Deal All Year
There’s more to Divi than just the theme. Our Divi Pro Lifetime plan offers the ultimate value-add for Divi at an incredible 80% off this Black Friday. For Black Friday, you pay $197 today to secure your lifetime Divi license and first year of services, then just $130 recurring each following year to keep every Pro service active. You get:
- Divi Theme & Builder to design, build, and manage unlimited WordPress sites with Divi 5
- Divi Dash to monitor updates, clients, and sites from a single dashboard
- Divi AI with unlimited usage for writing copy, generating images, and speeding up your builds
- Divi Teams with 4 team seats so you can collaborate, share access, and manage roles securely
- Divi Cloud with unlimited storage to save and reuse layouts, sections, and assets across projects
- Divi VIP for red carpet support, faster responses, and priority help for you and your team
- DonDivi Modules that extend Divi with powerful extras for design, interactivity, and dynamic content
- And a $50 credit for you to spend as you wish in the Divi Marketplace on plugins, child themes, or layouts
This future-proof investment unlocks unlimited access to our entire suite of Divi-extending services. The Divi Pro Lifetime plan is an ideal choice for serious designers and business owners who want to capitalize on Black Friday, centralize their stack, and enjoy the benefits with a locked-in low price.
Divi Pro helps people like you get more done faster, invite your whole team to your account, write and edit images with AI, and so much more. It’s the fastest way to go all-in on Divi 5 and everything that surrounds it.
6 Reasons To Buy Into The Future of Divi During Our Black Friday Sale
We’ve discussed two key aspects of buying Divi that likely make up the majority of why you should consider it now. They are:
- The incredible value of a mature yet constantly growing web design suite (now even more discounted during Black Friday)
- How Divi is rapidly becoming a stronger, more capable tool that you can trust to build with for the long term
But we wanted to show you a few other benefits of becoming a Divi Member today that go beyond the headline discount.
1. Rapid Divi 5 Development & Innovation At The Best Price All Year
We shipped 24 major features in 2025 alone — CSS Grid, native Flexbox, Interactions, Loop Builder, Design Variables, and advanced systems that fundamentally change how websites are built in WordPress, along with dozens of workflow and performance improvements across the builder. Divi 5 isn’t a promise on the horizon; it’s already reshaping how people design, manage, and systemize their sites every week.
And we’ll only keep innovating and building for the future of website building with innovation in mind. By signing up today, you’re guaranteed to benefit from Divi 5 in the many years to come, at the best possible price.
Your Lifetime license or Divi Pro plan automatically includes every new Divi 5 feature we ship — more layout tools, more design system upgrades, and continued performance improvements — without you needing to renegotiate a subscription or pay for a new version.
2. Gain Access To The Ultimate Divi 5 Design System
Anyone who purchases Divi this Black Friday gets the all-new Divi 5 Design System. It is built with new features in Divi 5, like Flexbox and CSS Grid, Design Variables, and Stacked Presets.
If you are still getting your head around Divi 5, this downloadable Design System is perfect for reverse-engineering or modifying to fit your projects.
Once you see Design Variables interacting with Presets, and Presets being stacked and/or nested, everything starts to click. It includes several pages, dozens of sections, and theme builder templates. This is our favorite design resource that we’ve created yet, and it’s currently available as an exclusive Black Friday bonus in your account’s Perks tab when you purchase.
3. Extensive Documentation & Support
We’ve taken the opportunity that Divi 5 presented and created all-new documentation. It is easier for us to make changes; it’s connected with our chat support, and it’s ready for an all-new Divi. This documentation covers every aspect of Divi, including all new features (usually the day they are released).
This is the first line of defense for you to figure out how to use Divi. It’s the easiest way to get a grasp of all the options available in a particular place and get you on your way. If you need some one-on-one help, you can talk with our support team. Access to our 24/7 support team is included with every Divi membership.
Even if you have had your membership for years, you still have access to our helpful support team. If you need expedited assistance, becoming a Divi VIP puts you at the front of the line with a promise to speak with an agent within 30 minutes. That’s night or day, weekend or weekday, and even holidays. VIP members also get an extra 10% off in the Divi Marketplace.
Divi’s theme even has a built-in customer support tool, allowing you to provide temporary access to your site to our team so they can identify the issues you are working through. This reduces the anxiety of needing to explain everything with utmost technical certainty so you can stay focused on your work.
4. Large And Active Facebook Group
Sometimes you need help that is more strategic or big picture. While our support team is great for figuring out how to move past roadblocks, the Divi Community is a great place for getting input and insight into how people are building with Divi. There’s hardly an issue that the community can’t help with.
A great thing about the community right now is that everyone is in the same boat with Divi 5. They are testing it out, discovering how to use it best, and enjoying its new features. You will hardly be the only one on a learning journey. There are plenty of people going through the same steps as you are right now.
There are over 75,000 members in the group. It is definitely something you shouldn’t sleep on if you are wanting to learn Divi and get some extra help.
5. Manage All Your Websites In One Place For Free With Divi Dash
Divi Dash solves the problem of managing all your websites from a single dashboard. It’s a very unique service that we include free with all Divi Memberships. Updates, client management, and roles/permissions can all be handled in Divi Dash. Divi Dash allows you to:
- Manage unlimited websites for free: Whether you have one website or a hundred, you can manage every single one with Divi Dash.
- Manage client information: Keep client information organized and readily available when needed. There’s no need to scramble to find a phone number when you need to get in touch.
- Onboard your team: Divi Dash integrates with Divi Teams, allowing you to assign user roles and permissions to every member of your team across all your managed sites.
- Sign into websites with a single click: With Divi Dash, you can log in to your WordPress websites with one click.
6. An Entire Ecosystem That Supports Your Website-Building Needs
Divi Marketplace expands the capabilities of Divi through third-party plugins, child themes, and layout packs. These aren’t generic WordPress plugins forced to work with Divi—they’re purpose-built integrations that extend Divi’s architecture directly.
Independent developers have created solutions for specialized needs: advanced form building, mega menu systems, WooCommerce enhancements, accessibility, and niche industry templates. When a client project requires functionality beyond Divi’s core feature set, the Marketplace typically has a solution ready to install.
The ecosystem has matured alongside Divi 5. Developers are actively updating their products for full compatibility with the new builder architecture. This means that purchasing Marketplace products now gets you both current functionality and future Divi 5 optimization as those updates are released.
For Black Friday, we’ve assembled a Divi 5 Bundle featuring products already updated for the new builder. The bundle is 70% off at $142.80 — a practical way to expand your toolkit while the discounts are active. There are other bundles for you if you are still building with Divi 4 on some sites, including modules, layouts, features, and new arrivals bundles that are all optimized for Divi.
Another reminder, when you purchase Divi Pro, you also receive $50 in marketplace credits to use as you wish — on top of the already discounted Marketplace pricing and bundles.
Get Your Divi Lifetime License
The value of Divi with or without Black Friday pricing is undeniable. Even if you were paying full price, there is so much here that can help you run a successful business. The fact that we are slashing the price during our Black Friday sale simply means there’s a time-oriented impetus to jump in and lock it in for good.
Lifetime members who joined eight years ago have witnessed Divi’s transformation through multiple huge milestones. Like them, your investment now includes all the new features we’ve recently developed, as well as everything else yet to come. For those who got in early, they paid once and received everything. You aren’t missing out by joining now because we have no ambitions of slowing down. In fact, we’ve been trying to prove that we’re ready to outpace the competition.
The sale runs through December 2nd. But your decision isn’t really about capturing a discount window. Instead, you should spend time thinking about Divi’s approach to website building and how you want to work over the next decade. If you want in at the ground level of Divi 5, let’s do this together.
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