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Email marketing is powerful because it’s both high-impact and low-cost. Many of us have our hands in our email every single day, and what we see is so much different from what we see on our social media feeds. Subscribing to an email list means getting some sort of deal or freebie, unlike...
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Money management can be so overwhelming and complex that it’ll cause even the most financially-savvy freelancer or solopreneur to need a break (or a shot…or a shopping spree). Financial tools have a tendency to be overflowing with features, making them a pain to figure out, bulky to use and...
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Sitting in discomfort is the greatest motivator to push forward. Feeling uneasy helps you grow professionally and it’s the catalyst to take your business further. Losing sleep over money can force you to raise your rates or nix clients who waste your time. Having to face the music every time you...
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Reject buzzwords all you want, but leave “intentional living” alone. It sounds new age-y and spiritual on the outside, but intentional living is actually about the effort it takes to do something other than drift through life. When it comes to living intentionally for the sake of your career,...
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The biggest react vs. respond writing challenge I’ve ever faced was in a DM with my ex-roommate. She was wordy and angry, insulting and dramatic. My thumb hovered over the keyboard and I willed myself not to type. “Stick with the plan,” I told myself. From the get-go, my intentions were to...
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Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if...
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Organizing your life, from your home to your office to your computer, doesn’t demand perfection. It’s okay if your life is more “organized chaos” than Pinterest-worthy. What you do need is an understanding of what gets in the way when it remains disorganized. The goal is for all of it to...
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You’re not a cookie cutter company (even if you literally sell cookie cutters); therefore, there isn’t a cookie cutter digital marketing strategy. What there is, though, is a general plan you can use to get your strategy off the ground. You’ll walk away from this article with a deeper...
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When it comes to being different, we’re all the same. We’ve all felt like we don’t fit in. In college, I went from being too traditional in art school to too artsy in business school. I ended up befriending a group of students from up the road, aspiring chefs who were the perfect...
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“Mission statement” is sort of a buzzword, isn’t it? Pithy sentences that convey what the CEO wants customers to believe, even if it’s not an accurate reflection of how they’re treated. My favorite example of this is Planet Fitness. Their mission statement starts out with, “At Planet...
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A few years ago, I spilled an extra large cup of way-too-hot tea directly on my skin. I had second- and third-degree burns, plus lasting pain even after my skin had healed. Ghost pain, apparently. My doctor recommended the same medicine amputees are prescribed for phantom limb pain. I turned it...
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Today, the two most common image file formats are JPG and PNG. At first glance, a JPG may look exactly like that same image saved as a PNG file. Being able to choose either JPG for PNG when saving a file also makes it seem like the two are interchangeable, the same aside from the letters used in...
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