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Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked. Traditional marketing efforts were often un-trackable. You could form a shaky connection between marketing and how well the company was performing, but that was...
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It’s a common belief that flexibility is the same as being unrestrained, that to be creative you also have to be unbridled. To complete a project, though, especially one that’s as intricate as web design, creating structure can actually give you more flexibility. You need a framework – it’s...
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Work-from-home can mean a lot of things. Work-in-your-pajamas, work-when-you-feel-like-it, work-when-the-rest-of-the-world-is-sleeping. However you approach a remote work lifestyle, it has to be dependable and organized in some way so management can depend upon and organize it. Distance is a...
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Helping kids with their homework at a tutoring center. Catering in mid-August heat for a senior citizen’s summertime luncheon. Topping sundaes with all the fixings at a group home’s ice cream social. For all of the time, patience and hard work required, volunteering truly gives more back than...
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“Open source” is a term that’s typically used with software, and it means that the code is accessible to the public and that anybody can inspect, modify, enhance, improve and share it. Source code isn’t commonly seen by us computer users; instead, it’s what developers work with to control...
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Websites and apps have all sorts of visual elements that have to coexist – buttons, columns, icons, images, lines, media and typography. All of those elements need a canvas (the blank web page), and that canvas needs blank space, i.e., negative or white space. The viewer’s eye can’t process...
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Think back to a time when you had so much control and discipline you surprised yourself. Maybe you woke up every morning at the crack of dawn or you stuck to a fitness regime for months. Maybe you quit smoking, started cooking or put your foot down in a toxic relationship. Now, maybe you look back...
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How do you know an idea is great or terrible without testing it? Wireframing, mockups and prototyping are necessary parts of digital design. Visualizing your concepts lets you simulate your designs, try out different user experiences and test various user journeys and flows before making anything...
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Risk. I love that word. Every wonderful thing that’s ever happened to me has been born of risk. When we talk about risk management in business, we’re not just talking about the bold, brave business moves that may fail but could also take us to new heights. We’re also talking about the very...
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AskNicely lets brands collect net promoter score (NPS) customer feedback at any point in the customer journey and from any channel. The software is for anyone who cares about delivering a great customer experience – support departments (obviously), entrepreneurs and product managers, for...
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When your marketing strategy has a lot of branches, it’s hard to gather all of your insights into one place. But getting up to date, easy to understand analytics and insights is key to keep you and your team on track. That’s where a tool like Databox can be really useful by connecting to...
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Publicity and public relations (PR) are often used interchangeably, but this ignores PR’s broad value and publicity’s focused expertise. To understand publicity vs PR, think of it this way: PR is the umbrella; publicity is one of the many facets that fall under it. This is similar to...
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