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These days, you want to create a LinkedIn profile that will get praise on the web. A profile that will get recruiters to dial your number… a profile that will clog your profile with thousands of InMail messages. Indeed, having a presence on LinkedIn can increase your odds of being recruited. The...
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When it comes to sales, it’s all ultimately a numbers game. To sell 1,000 products, you do the numbers to find out how many people you need. If you have a 10% conversion rate (that is, 10% of the people who visit your site go on to buy), you need 10,000 unique site visitors. If you want to...
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So you’ve launched your very own podcast. That one move granted you the opportunity to offer memberships to your site visitors. A week later, you’ve got your slick registration page up and running. The next thing you do is promote the page on your Facebook wall, tweet the link, email your...
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If you’ve been using email marketing tools for a while, you’re probably familiar with autoresponder platforms like AWeber, MailChimp, or GetResponse. While these platforms are efficient in the features they offer , large businesses or companies with highly complex email marketing strategies may...
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You don’t have to be an elderly veteran of the online business world to want an email marketing software with all the features and amenities. Let’s admit it: What better way to communicate with your contacts and prospects than through email? Compared to young and green marketing tools, email...
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If you’re looking to acquire new customers or sell more effectively to your existing customers, you can’t go wrong with email marketing. After all, email is almost 40 times more effective in helping your business acquire new customers than Facebook or Twitter . But it is possible to go wrong...
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It’s the holy grail of internet marketing: the online money machine. With automation, you can build a website and sell your product or service automatically. While everyone wants a way to earn passive income, it doesn’t seem on the surface that such a system would work. How can you build a...
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Twitter Ads. Twitter for business. What comes to mind when you hear these two phrases? As a small business owner or a freelance web designer, you are always looking for ways to bring new clients on board. While there are many ways of doing so, the power of social media continues to grow with each...
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Facebook ads. They’re considered one of the darlings of social media advertisements. Marketers love to rave about their Facebook marketing budgets, droning endlessly on about fan likes, comment numbers, and greater engagement. Though you can gain a lot of engagement and valuable market...
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There was a time not too long ago when you could solve your traffic problems by simply churning out more content and spending money on PPC ads. And that approach may still work if you’ve got a lot to invest. But even if you do, such methods of driving traffic have lost their mojo. Less and less...
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It’s the ultimate dream: seeing your Facebook post getting millions of likes, comments and shares, even while you sleep. And what better way to build engagement? Turns out, it’s not that easy for the idle marketer. Thanks to a rollout of changes in the last few years, Facebook’s organic post...
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There’s a fevered interest in Google+ among the social media marketing crowd the last few years. Webmasters and marketers alike are thumping from every available pulpit that Google+ is an effective way for your business to be the facilitator of engaging conversations that matter to your customer...
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