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A good UX design is essential to increasing the effectiveness of the emotion, intuition and delight a visitor feels when navigating a website. Statistics on UX design reveal: Only 55 percent of companies conduct any online UX testing. (source) 88 percent of visitors informed they are less likely...
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Thanks to the omnipresence of digital devices, everyone is becoming aware of the importance of digital typography. In the United States alone some 187 million people are using smartphones. By 2017 it is estimated that over a third of the world’s population will own one. 42% of that market share...
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Oftentimes, the logo is a company’s first impression. And making a killer first impression is critical to all businesses as it can impact customers’ perception and purchase decisions. A well-designed logo says to the world that you’ve a point of recognition and are ready to cement your...
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What happens when you become too focused on promoting your social media posts? You tend to gravitate to advertisements and sponsored content – maybe because you think paid tactics are useful when you’re out there seeming to attract eyeballs among intense competition. But the end result is...
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Organic reach is one of the treasures brands seek when they go in search of social media visibility across various platforms. With more than 1.5 billion monthly users on Facebook and 316 million monthly users on Twitter, brands do not want to miss an opportunity to communicate with a huge audience,...
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Connecting with influencers in your niche is the get-out-of-obscurity ticket your business needs for brand awareness, sales leads and customer loyalty. However, not every influencer will collaborate with you just because you admire their work. Being an active follower of an influencer’s work...
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Slack was never expected to be the wildly popular app that it is now. Stewart Butterfield, who you might know as one of the co-founders of Flickr, didn’t anticipate any of this when he and his team created what we now know as Slack. In fact, they were a game development company, working on a game...
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You’re acutely aware that every social media campaign that ticks by without decent numbers in engagement is another campaign of less impact. Fortunately, entrepreneurs and brands today can take their content experimentation beyond Facebook and Twitter when attempting to climb the engagement...
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In today’s eCommerce landscape, high traffic can no longer simply be the promise of business success. Hence this post will indefatigably focus on the idea of conversions, not traffic generation. Because your traffic is not effective if it consists of people who don’t want to make a purchase. In...
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Imagine this: You’re 37 years old, you weigh 250 lbs and your marriage is on the verge of a breakup partly because your spouse doesn’t like the fact that you’re overweight. What would you do? You’ll probably sulk, then run to the nearest gym and groan at the hard work...
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As a SaaS company aiming for growth, you are probably focused on getting more customers, but are you aware that if you can’t keep your current customers getting new ones is a Sisyphean endeavor? SaaS churn rate is one of those factors that reflects the health of a company’s customer base....
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For some time now, Pinterest has allowed companies and bloggers to pay to promote their pins, after which the platform shows pins to Pinterest users who might have an interest in the product. But now, some Pinterest users can purchase products without leaving the platform. That’s possible...
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