Today I am excited to announce our upcoming email opt-in plugin, Bloom. We want to build a plugin that will allow our customers to grow their own email list using beautiful, customizable and easy-to-use forms that can be placed anywhere on their websites. That’s exactly what we are doing with Bloom, and I can’t wait to release it later this month.
If there is one thing that I have learned over the past year, it’s that email is perhaps the single most important tool for website and business owners. There is absolutely no better way to cultivate a community around your brand, build a fan-base and keep in touch with your customers. The engagement we see from email far exceeds that of social media, and an email subscriber is 10-20x more valuable than a Facebook fan or Twitter follower. If you aren’t building an email list then you are putting yourself at a huge disadvantage!
The email inbox is a more sacred place. Emails are not lost in the endless stream of chatter or filtered out by social algorithms. They are a direct line to your visitor’s ear, and if your visitors have subscribed to your newsletter then they are willing and eager to hear what you have to say. Building your list is the hard part, and that’s where Bloom comes in.
So What Will Be Included In Bloom?
We are still busy developing the plugin, but we plan to make this a truly comprehensive email opt-in system. There will be various integration methods, such as pop-ups and fly-ins. There will be actionable insights in the form of stats and A/B testing. Finally, there will be support for all of the most popular email marketing software.
Even though we are already months into development, it’s not to late to give your suggestions. We would love to hear what kind of features you would like to see in Bloom, so be sure to let us know in the comments 🙂 Stay tuned for more details next week!