So much of the internet is video. You can barely use a search engine without some part of the results being video. News articles are short on written copy and heavy on embedded video. And if you’re scrolling around any social media platform, your feed is likely saturated with video clips and snippets from TV shows or movies. Or cat videos…because cat videos.
The point is that if you want to get noticed on the interwebs, video is your best bet. Not even considering production value and the technical aspects of video creation, probably the biggest decision you can make is where your video is going to live. In that regard, you only have two real choices. Your decision will come down to YouTube vs Vimeo, the two largest video only communities on the web.
Note: Platforms like Facebook, Twitter, Instagram, and Snapchat are all technically other video destinations, but since they’re not video only platforms we’re not factoring them into this post.
YouTube vs Vimeo: The Basics
On the surface, the two platforms accomplish pretty much the the same thing. You make a video, you upload it to the platform, they host it, and people watch it. It’s pretty straightforward.
Without a doubt, YouTube is the largest community on the internet (over 1 billion users). It has the second-highest traffic of any search engine, only losing out to good ole Google.com. Roughly everything you can think of has been uploaded to YouTube already, so there is no scarcity of content (or competition).
Vimeo, on the other hand, doesn’t get nearly the traffic across the platform as YouTube, but their community is very tightly knit and generally positive (something that can’t be said about YouTube, we all know). The whole site from top to bottom is sleek and stylish, both in form and function. That’s totally in line with their overall business philosophy, too. So while YouTube has maybe 5x the traffic, Vimeo’s user-experience tends to be better overall.
The TL;DR version is this: YouTube is video for the masses (all 1 billion of them). Vimeo is for a discerning viewer.
But that’s just the high-level, top-down view. There’s a lot more to consider than just those generalizations.
Whether you’re a creator or a viewer, YouTube is free. That goes right into what I was saying about video for the masses. Anyone can create an account and start uploading. You don’t get charged for storage, nor do you have to upgrade your creator account to a different tier to get access to options you may want or need–like live streaming. Everything is open to everyone from the beginning.
Vimeo, on the other hand, takes a more traditional take on the pricing model. They are free to use as well, so you just have to sign up and start uploading. But their free tier comes with a couple of limitations. You get limited upload space (500mb per week, up to 25gb per year), basic stats (plays, finishes, comments, etc.), and basic support (community help, not staff). When you upgrade, you get detailed analytics, staff help, and increased storage space–all of which is dependent on which plan you choose. Additionally, live streaming is a premium add-on service, regardless of your membership tier.
On the opposite side of what you might have to pay, you have to consider how you’re going to get paid for your work. The differences between YouTube vs Vimeo in this respect are pretty drastic, honestly. At least for passive income.
On YouTube, your primary source of revenue is advertising. We’ve all had to sit through pre-roll ads that play unbidden or mid-roll ads that obscure part of the video we’re really paying attention to. The downside is that you have to have 10,000 views on the channel to be eligible for ad revenue. The platform, however, doesn’t prohibit in-video advertising, paid videos, sponsorships, or anything like that.
Vimeo, on the other hand, is totally and completely ad-free. They strive for a sleek, user-friendly environment, and let’s be honest…ads aren’t friendly. Not even a little. Instead, Vimeo gives creators the option to offer videos-on-demand to your audience, but you have to be a Pro member ($20/month) to be eligible for the service
Patreon, the Other Money-Maker
And then there is Patreon. Many creators on both sites rely on Patreon for the majority of their income. Patreon is a crowdfunding site that works like a subscription service. Your audience will pledge to support you for a certain amount on a regular basis, sometimes for extra perks you offer them.
Patreon is platform agnostic, so it works outside of either YouTube or Patreon (even with WordPress!). You should know, that like every other monetization tactic for creative endeavors, you’re likely to see a decent return only if you have a sizeable audience already.
Plus, you can combine this with either monetization option you chose that’s platform-specific, so that’s a big plus.
As contradictory as it may sound, sometimes you just don’t want people to watch your videos. Whether it’s a training video for your team or a proof-of-concept or project for an art class, some stuff we make just isn’t ready or appropriate to hit the search engines. Both YouTube and Vimeo have decent-enough privacy options, though, just depending on what you need.
YouTube gives you three options (four, if you count scheduled, which I don’t).
- Public – Everyone can see this, and it’s available in searches and on your channel
- Private – Invite-only videos, unavailable in searches or your channel, but limited to 50 invites
- Unlisted – Viewable to anyone with the link, not listed in searches or on your channel
Vimeo, on the other hand, has (once again) tiers of privacy options, depending on how much you are paying per month. Paying for them is the downside, but on the other hand, you get a ton more options for whatever your situation might be. I am particularly fond of being able to password protect videos.
There are two other major considerations you need to keep in mind when deciding between YouTube vs Vimeo.
- Who are you creating for?
- How will you get traffic?
Your Target Audience
At the beginning of this post, I said that YouTube was for the masses, and Vimeo was for the discerning viewer. What I meant by that was that Vimeo isn’t necessarily a place where funny cat videos, vlogs, and how-tos flourish. Sure, you can put those online there, but the community is honestly more interested in creativity, the craft of film-making, and the art of it all.
If you’re looking to build a brand around yourself, put out lots of videos with decent production values that people can find, watch, use, and maybe come back later, YouTube is your place. There’s a lot of turnaround from subscribers, the comments are…well…YouTube comments, and the focus tends to be more on you than on what you create.
Vimeo, though, isn’t so much about you as a creator, it’s about the stuff you make. People will still know you, obviously, but they come to Vimeo to see short films and documentaries and more intellectually stimulating content. The turnaround may be lower, and you can build a community around topics and subjects more than yourself.
In general, Vimeo creators put out fewer works than YouTube creators, but the audiences expect that and will come back whenever you have a new project. On YouTube, consistently and regularly putting out videos is pretty much necessary to retain viewers.
SEO and Traffic
Let’s be honest here: Google kind of rules what we see on the internet. Whether we want it to or not, we’re at the mercy of the big G’s algorithms, and not surprisingly, YouTube videos are prioritized in search results over Vimeo’s. It’s not fair, really, but it’s true. So if you’re primarily making videos that will get traffic from organic search, YouTube is probably going to be your best bet. Again, video for the masses.
On the other hand, Vimeo is fantastic for directed traffic. Because of their video-on-demand structure and (subjectively) better player, you might be better off going with Vimeo if you have an established base that you’re providing consistent and high-quality video for (such as Patreon patrons or a membership site, especially with their increased privacy options).
You’ll see far more organic, general traffic from YouTube. Likely even higher overall traffic, but there’s a good chance that the views and engagements you get on Vimeo will be higher quality interactions with more retention.
The YouTube vs Vimeo choice, like everything else, is all about your goals and who you’re creating content for. The service seem similar on the surface, but they really aren’t. They can function similarly, but if you want to truly succeed with your videos, you shouldn’t see the decision as arbitrary.
If you’re going to create a lot of videos that are aimed at the general public, plan on doing a lot of teaching or instructional videos, or live streaming, YouTube is probably going to be where you want your videos to live. It’s also the choice if you’re on a tighter budget.
Vimeo, on the other hand, should get a good, long look if you’re working on longer-form projects that skew toward the creative side than the instructional or quick-fix. If you’ve got the budget for it, Vimeo can offer everything YouTube does (outside of Google search priority) in a pretty sleek package.
Which platform do you prefer as either a user or creator? And why?