How to Automatically Publish from WordPress to LinkedIn

Posted on August 28, 2018 by in Resources | 15 comments

How to Automatically Publish from WordPress to LinkedIn

Whether you are actively engaged on LinkedIn, there’s a good chance you have a profile on there. There’s also a good chance that you’re not taking advantage of the social network as well as you could. (Most people don’t, myself included. So don’t feel bad.) LinkedIn can be a huge traffic driver, though, not to mention a career maker. If you can get the right content in front of the right person’s eyes, you never know what might happen. And since you’re already creating fantastic content, why not post it directly from WordPress to LinkedIn?

Why LinkedIn?

Well, people who use LinkedIn are the productive, motivated types who care greatly about the Next Big Thing. Or life hacks. Or productivity hacks. Maybe even just ideas and concepts they haven’t thought of — or haven’t thought of in a specific way.

You have. You write about all of that on your WordPress site. Your content is aimed specifically at the demographic of people with whom you’re connected on LinkedIn, but they aren’t seeing it because you are focusing on SEO and organic traffic. The problem is they’re not searching for it because they don’t know they need it.

Hence, posting from WordPress to LinkedIn. With just a few clicks and a bit of setup, you don’t have to change your SEO strategy at all, nor do you need to alter the content production workflow of your team. Get yourself a plugin like WP LinkedIn Autopublish, and you’re in business. Maybe even literally.

From WordPress to LinkedIn

WordPress to LinkedInAs with (just about) any other plugin, you need to either download it from the repo or from your WP admin dashboard. With it installed and activated, you will have a new item in your sidebar menu.

WordPress to LinkedIn
The beauty of this plugin is how simple it is and how easily it works. The only settings you need to worry about are on this single page, behind each one of these 4 tabs. (Technically there are 5, yes, but the last one is a FAQ help tab you won’t be using much, I hope.)

Connecting and Selecting Your Profile

The first thing you will want to do is click the Connect to LinkedIn button to authorize your account to work with the plugin.

WordPress to LinkedInWith that done, you’re actually not far off from automatically pushing from WordPress to LinkedIn. We just need to make sure what content you want pushed to the network and how much of it.

Under the Profile Selection tab, you will have access to choose which LinkedIn profile you want to share to. Many people will only have one, but if you run a team or a company page, you might have more here. Pretty self-explanatory here. Just make sure that you click on the profile to enable it. The connected profile is not enabled by default.

WordPress to LinkedIn

Now, you’re ready to set up your sharing options and get to the real heart of what you want to do.

Sharing Options

WordPress to LinkedIn

When you get inside the Sharing Options tab, you will see some shortcodes to the left. Each of these represents an element of your post that you can share from WordPress to LinkedIn. Whether you want the full content of the post, just the website title or article title. Maybe a link back so you can drive traffic and engage communication on your platform, whatever. Just fill out the template here with whatever options you want.

Now, you will be able to adjust this on a post-by-post basis, as you will see below, so you don’t have to feel like you’re stuck with the text and format for each and every post you share. This is just the default format so that you won’t have to enter all of this each time.

The rest of the options are your global settings. You choose the default profile(s) to share to. And which categories you do not want to be posted to LinkedIn. It’s inverse of what you may expect, so keep an eye on this and don’t check all of them out of habit. And then finally, you can make it so that only certain kinds of content get shared to LinkedIn from WordPress. You may be interested in making a custom post type that gets shared, but not your normal blogs, for instance.

Additional Options

WordPress to LinkedIn

These options are cut-and-dry. You can choose to not post by default. I like having this checked because it gives you more granular control over your content. The other is hiding the posts column. This is not the WordPress to LinkedIn metabox on the editing page, but rather the quick-view column as you look under Posts – All Posts.

WordPress to LinkedIn

I personally don’t use a lot of columns for this kind of high-level view of my content a lot, but this one adds the functionality of sharing a post directly from it. So you can quickly see that you didn’t share a post that you thought had gone out. One click, and it’s sent.

Inside the Post

And once you get inside the post, it’s business as usual for writing the content. The only difference will be the metabox to the upper-right of your screen. By default, it’s even above the Publish panel.

WordPress to LinkedIn

Whenever you have all the structure like you want, you can hit Share Now or publish the post as normal. The Share Now button is great for when you have older posts to share, or maybe an update you made that’s worth a second look.

The Post Itself

Once your post is shared, it will appear in your feed on LinkedIn, just as though it were any old post that you shared.

WordPress to LinkedIn

The only caveat with this method of posting is that you can’t share the entire post content to LinkedIn because of the API the platform provides. The developer’s FAQ states that when that API function is released, they will get right on it.

Get to Linking In!

Now that you have the plugin set up, the default template made, and your various accounts and profiles connected, it’s ready to get to sharing and connecting. The content you make for your site is more than ready to get out there and be seen by new eyes. So make sure that you take advantage of a social network that has a very high return for you. Especially if your content is in the productivity and/or business niche, you’re going to be very happy, I think.

What is your strategy for sharing content on LinkedIn to get the best response?

Article featured image by joyenjoy /

Premade Layouts

Check Out These Related Posts

9 Non-Profit Child Themes for Divi

9 Non-Profit Child Themes for Divi

Posted on July 27, 2019 by in Resources

There are lots of nonprofit organizations across the globe. Just about every one of them needs a well-designed website to tell their story and receive donations to help their causes. Divi is an excellent theme for nonprofits such as charities. Fortunately, you don’t have to start from scratch for...

View Full Post
55 Web Design Blogs to Follow in 2019

55 Web Design Blogs to Follow in 2019

Posted on January 6, 2019 by in Resources

Inspiration comes in many forms and professional development never ends. With that in mind, we have put together a massive list of web design blogs that can keep your brain fed for the entire year. But don’t worry. You won’t find any duds on this list. We respect your time and feel like...

View Full Post


  1. Very good. But here is a suggestion: It would be much more useful to automatically share a blog post on Linkedin as an Article, not as a post. May be WP LinkedIn Autopublish creators could work on that in the near future…

    • It’s a part of the LinkedIn API that prevents publishing as Articles, not the plugin itself. If they ever allow it, I’m sure the devs will be on it. Until then, it’s out of their hands.

  2. You made my day man.. I am very much active on linkedin that’s why this is the right time to read this post..

  3. Nice plugin, never thought that this plugin existed.

  4. I found this so helpful! I never use linked as there are just so many platforms and so little time. This is excellent! Thank you so much!

  5. Very Well DOne, my Good Friends & Partners!! Keep going that way!!

  6. I have found LinkedIn to be problematic as they require re-verification periodically with other auto posting plugins I have used (NextScripts: Social Networks Auto-Poster, Buffer, and JetPack.)

    Have you experienced this with this plugin? It would be great to have a stable delivery system.

    • While testing it out and tinkering around, I actually found the same thing to be true of this one as with Jetpack. It may just be the way the LinkedIn API calls are made because I had to reverify twice while I was writing this article. Given the prevalence of the issue among different services, I’d think it’s on the LI end.

  7. Is it possible to auto post to linkiden business page?

    • I think you can set up one of the profiles when you log in as a business page.

  8. Well that’s great, the plugin looks good and I’m glad to see Elegant Themes promoting the use of LinkedIn, but the question is: why do we still need to do a theme file hack in order to show Linkedin social icons in Divi…???
    Should be part of the standard options along with FB, twitter google+….

    • Agreed!

  9. Nice plugin, I’m looking forward to using it on the web.

  10. How to automatically publish from site to social media groups:
    1) Facebook
    2) Vkontakte
    3) Instagram
    4) Twitter

  11. I’ve always heard that duplicate content is frowned upon by search engines. Is that true or is it an obsolete theory?

Join To Download Today

Pin It on Pinterest