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Online marketing can be a pretty cutthroat world, so developing a good marketing strategy is crucial. There are just so many data points, metrics, analytics, and hard numbers that you have to deal with that it’s hard to keep them all straight and remember that data isn’t just data. With...
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Cause marketing is the practice of using your business or platform to make the world a better place. It’s a form of marketing that can be done on a local, national, or global level. Essentially, a company that engages in cause marketing is either giving charitably when customers make a purchase,...
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Duplicate content refers to content that appears online in more than one place. By “place,” we mean a page with a unique URL. It can be exactly the same content or almost exactly the same, and it can be on the same website or on another site. You may not get penalized — technically...
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Marketers have their hands full these days. Between trying to manage customer interactions, build effective landing pages, and set up marketing automation, you probably need help finding the time to do it all. Enter HubSpot is an all-in-one marketing and customer relationship management software...
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Email marketing can be a powerful tool for growing your business but can also be a major source of frustration. Many marketers and website owners struggle with high costs, clunky technology, and a lack of automation. If you’re looking for a solution that can help you overcome these pain...
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Blogging has been around since the late 1990s and has become one of the most popular mediums for people to express their thoughts, share information, and generate income. If you’re thinking of starting a blog of your own, it’s important to understand the steps needed to be successful....
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Divi’s new Dynamic Content feature gives us the ability to build dynamic layouts for blog posts (and a lot more). And there are good reasons you may consider doing this. One reason is design. You can design some amazing post layouts with Divi using the visual builder, especially when you use...
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Originality AI was one of the first AI content detectors that reached mass popularity on the market. Content integrity is vital to keep on top of since generative AI content is now flooding the internet. This Originality AI review dives into the platform’s features and sees if it still holds...
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Are you a content creator looking for an email marketing service that simplifies reaching potential customers and gives you complete control over your marketing materials? Look no further than ConvertKit! This ConvertKit Review will explore the core features and value that the platform offers...
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You don’t have to be an elderly veteran of the online business world to want an email marketing software with all the features and amenities. Let’s admit it: What better way to communicate with your contacts and prospects than through email? Compared to young and green marketing tools, email...
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Email marketing is a difficult field for newcomers to break into. There are dozens of terms to learn, and a myriad of tools you need to get acquainted with to become competitive. Any way around, it’s a lot of work. The good news is that, as with other fields, you don’t need to become an...
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The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective holiday marketing strategy. So...
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