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Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked. Traditional marketing efforts were often un-trackable. You could form a shaky connection between marketing and how well the company was performing, but that was...
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Search Engine Optimization (SEO), most of us would agree, is vital in ensuring the success of many clients’ WordPress websites. If nobody finds your client’s site, that client isn’t going to get business from it and they’re not going to be able to justify spending any more...
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Readability and User Experience (UX) are essential to keeping users engaged with your content. Most visitors are likely to feel turned off by huge walls of text or very long pages and consequently leave your site. However, with a table of contents plugin, you can enable readers to quickly jump...
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Squarespace is a popular platform for beginners and those who don’t want to deal with any of the complications of platforms like WordPress. This is understandable. With all of the choices to make, WordPress can feel overwhelming. If you want to see a more detailed comparison between these two...
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Does your business need a digital marketing transformation? These days, most businesses need a digital presence and outreach plan. A strong online and social media presence is essential to keep your business top-of-mind with current and potential customers. If your business is still largely...
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Whether or not you’re in the website business, chances are high that you’ve heard of WordPress at some point. The reason is simple: it’s the most used platform to build websites. With 43% of the market share, it seems like every other website you come across is built with...
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Google Analytics is a free web analytics tool that lets you track various site statistics, such as how much traffic your site receives, where that traffic comes from and even how long people stay on your site before leaving. If you’d like to learn more about this tool and what it can do, check...
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Split testing and Search Engine Optimization (SEO) are two essential tools for any website owner. However, they can have an effect on one another – if you split test incorrectly, your site’s SEO can be damaged. This post will show you five common split testing and SEO mistakes, as well as...
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Starting a WordPress blog is easy. WordPress includes all the features you need to set up and run a successful blog. However, you can still expand on the platform’s default functionality using the right plugins. With a few key tools, your WordPress blog can include features that will make...
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Many chatbots use AI technology available for use, including Microsoft’s Bing AI Chat. Integrated inside the new Bing search engine, Bing Chat offers numerous advantages for everyday tasks, such as creating poems, songs, stories, blog posts, and reports. It also has an image creation feature,...
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One of the first things that should cross your mind before creating a WordPress website is creating the overall (hierarchical) structure. This structure should be easy-to-follow and in line with how your users prefer to navigate on the websites they visit. There are a lot of things to take into...
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There is something that can be rather daunting about marketing your business. Where do you start? What works? What doesn’t? These, and questions like these, can leave you feeling like your head is going to explode. If you’re a small business with a corresponding website, then the questions that...
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