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Get To Know The People and Lifestyle Behind Pee-Aye Creative

Behind every small business is a life, a family, and a passion. At Pee-Aye Creative, our family has a passion for small businesses, conversion focused design, and endless outdoor adventure.

We are a couple from Pennsylvania who loves to design by day and explore by weekend. We started Pee-Aye Creative to help other small businesses, support people with big ideas, and promote all the happy, adventurous, beautiful things in life.


Nelson began using WordPress in 2010 when he built his first website for his uncle’s orchard and farm market. He began handling all the advertising, graphic design, social media, etc. When the owners saw business increase 400% in one season, it obviously got Nelson excited for the industry!

Since then, Nelson has worked on hundreds of websites using WordPress and of course our favorite theme, Divi! After officially starting Pee-Aye Creative Co. in April of 2018, Nelson and Tashia worked together to grow their local client base and developed a love for helping small businesses.

With his love for teaching, Nelson has become known as The Divi Teacher and is one of the central figures in the Divi community. His blog posts and video tutorials are extremely popular, viewed by tens of thousands of people each week! He even replies to every single comment on the blog and YouTube! Nelson now spends most of his time helping people and offering advice, and has a growing collection of Divi courses that are helping hundreds of people get started in web design! We also have The Divi Teacher Facebook group which provides a friendly place for Divi users to hang out and share their experiences, tips, and questions about using Divi in their business and marketing.

Along with the teaching, Nelson creates Divi products like plugins, child themes, and layouts. Nelson enjoys the project management side of it all, wearing 17 hats, and trying to manage all the browser tabs with a cute little girl playing at his feet and sometimes stealing the mouse! 🙂


Tashia grew up with a love for design and photography. She began taking photos and making videos with her sisters at a very young age. She developed a love and skill for painting and calligraphy, often using her talents to send encouraging notes and fun paintings to friends.

After getting married in October of 2017, Tashia began taking an interest in Nelson’s website work. Before you knew it, she was building her own sites with Divi! Working beside each other at the same desk, she would often get a big grin when she would use one of Nelson’s tutorials to help solve a problem or add a cool feature. In 2019, she created her first client website all by herself.

Tashia enjoys photography and gets excited every chance she has to take beautiful photos for family and friends. As a mother, Tashia now dedicates most of her time to Abrielle. She LOVES being a mother, and embraces it with such joy. She still plays a huge supporting role in everything that happens as a business, offering advice, encouragement, and design feedback. She’s also behind the camera for all of the tutorials! 


What does the name mean?

Our name Pee-Aye Creative sometimes throws people off, unless of course you are a native or know someone from Pennsylvania. For some odd reason, we all refer to our state is by saying “pē -ā” which is our state acronym, PA. I’m pretty sure we’re the only state that does this, and it’s so common that we thought we’d name our business after this well-known local oddity.

Where do you live?

We currently live in New Oxford, PA, about 15 minutes from Gettysburg, which most people have heard of or visited (we did that once).

What do you do for fun?

First of all, work is fun! But besides that, we have similar interests and support each other well. We do everything together!

We LOVE to go camping, and often “go to the mountains” which means we travel north to just about everywhere there are mountains, streams, and endless natural beauty. This naturally means midnight walks, stargazing, kayaking, biking, and campfires!

Nelson loves teaching the Bible, creating a podcast, and playing guitar. Tashia enjoys crafting, scrapbooking, making coffee, and playing the piano.  

How did you meet?

Well, that’s rather difficult to explain. We grew up in the same church, but that doesn’t seem to have been a factor, but it may have helped. Two of Nelson’s siblings married two of Tashia’s cousins, so that helped. Nelson is good friends with Tashia’s uncle, so that helped. We lived in the same county, so that helped. Other than that, we would have to say that God brought us together, and that’s as good of an explanation as is needed for us.

We married in October 2017 and spent a two-week honeymoon traveling around Pennsylvania (literally). We visited a lot of amazing places, and we have more memories than we can count.

Do you both do the work together?

Often, yes! Nelson had been freelancing for several years before, and Tashia was a quick learner when we got married. Tashia is an AMAZING visual designer and photographer and is always excited to help work on projects. In fact, she recently completed her first client site on her own and is very proud and excited about that!

Do you have children?

Yes, we were blessed with a girl on July 17, 2019! Her name is Abrielle, and we love her so much! On April 4, 2022 we were blessed with another girl, Reiah!

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