Here we are at long last, it’s the end of the Divi 100 Marathon. A day that, for many of you perhaps, seemed like it may never come. Tomorrow we wrap up the series with the launch of Divi 3.0. But before we do that, I’d like to take stock of how the series has gone, share some lessons we’ve learned along the way, and fill you all in on how this series has forever changed the way we create content here at Elegant Themes.
What’s Next? The Elegant Themes Blog After the Divi 100 Marathon–Divi Nation Short
What We Learned
Prior to the start of the Divi 100 Marathon we were already having a good year on the blog. Traffic was up, engagement was up, and overall quality was on the rise too. But when we decided to fully embrace the vision that grew up around this idea of 100 days straight of premium quality Divi content, we had to almost entirely discard the way we’d been managing the blog to date and rapidly invent, then adapt to, a whole new system of content collaboration.
Instead of just one person more or less owning a blog post from start to finish, we now had one person tackling the design and development assets, someone else writing the post, and many times a third person creating a video to accompany that post. Because of this new dynamic each finished piece of content required a higher level of planning, co-ordination, and editorial oversight.
It also demanded more of each person in the creation process. Every freebie and tutorial was tested by multiple people. The instructions that eventually made it into blog posts and videos had to be clear enough for one member of our distributed content team to easily hand it off to another member and be confident that they would be understood. This resulted in a higher level of detail and clarity than we’d previously been able to achieve in our tutorials.
Without a doubt this blog post series has been the most ambitious, collaborative, resource heavy, community focused stretch of blogging we’ve ever done. And we couldn’t be happier with the results. August 2016 was this blog’s best month ever in terms of both raw traffic and community engagement. With the other months of the Divi 100 Marathon not far behind. Proving definitively something we’ve known for a while now: this community can’t get enough useful, actionable, Divi content. And when we provide it, good things happen.
Which begs the question: is all of this simply going to end with the Divi 100 Marathon?
Thankfully, emphatically, no! We have a plan. A plan to continue providing a steady stream of daily Divi content to this amazing community 🙂
The Next Chapter of The Elegant Themes Blog
Following the launch of Divi 3.0 tomorrow, we will take a short break from posting new blog posts. And when I say short, I mean short. We will be back up and running Monday, September 12th–just five days later.
At that time we will once again publish general WordPress and web design articles (like we did before Divi 100) on a daily basis. We will also begin publishing, as soon as we are able, daily Divi blog posts and videos very similar to what we created for the Divi 100 Marathon (but hopefully, in time, even better). Bringing our daily publishing schedule up to two blog posts per day.
But what do I mean by “as soon as we are able”?
Well, the Divi 100 Marathon took a lot of time and resources from the whole Elegant Themes staff to pull off. Everyone from support team members, our development team, design team, and Nick himself were involved with the blog on a daily basis right along with myself and Mak; the actual content team here.
Which means after the series ends and everyone goes back to their normal roles and responsibilities we are going to need more staff before we can provide daily Divi content alongside our normal blog posts. Not to worry though! After all, it’s not as if this is just now occurring to us. We have already started the process of bringing new freelance content producers on board who specialize in Divi related content. With the hopes of adding one or two new full-time staff members to the Elegant Themes content team in the near future.
You may have noticed some of these new Divi freelancers already. People like Melissa Love, Geno Quiroz, Josh Hall, and other talented members of the Divi Community who have contributed to the Divi 100 series (and even more who we haven’t had a chance to publish yet!). They have all agreed to contribute to ongoing Divi content creation. Some of them regularly and some intermittently as their other work allows.
In fact, as I’m writing this, we have seven weeks worth of Divi content in production and many more in the planning stages! As soon as the first few weeks are 100% complete we will start releasing that content on a daily basis. I can’t wait to share all of the fantastic work we’re doing behind the scenes right now with you and move forward into a new chapter of the Elegant Themes blog together 🙂
As a side note, I’d like to stress that we hand pick blog contributors based on a combination of their design/dev skills, familiarity with Divi and WordPress, writing skills, and professionalism. We do not publish guest posts or do any sort of “in kind” trading of content for exposure. Everyone who creates content for us is paid industry standard rates (or higher) for their work.
Tomorrow: The Launch of Divi 3.0
For ninety-nine days we’ve kept you all in suspense, but the wait is over. Divi 3.0 is finished, it’s here and it’s ready for you to use on all of your WordPress projects. Come back here tomorrow for the official launch of the long-awaited Divi 3.0 and see what all the hype has been about.
Divi 100 Day 99
The Countdown To Divi 3.0
This post is part of our Divi 100 marathon. Follow along as we post free Divi resources for 100 days in a row! This 100-day countdown will end with the game-changing release of Divi 3.0, including our brand new visual editor built from the ground up using React. Divi 3.0 will change the way you build websites with the Divi Builder forever!
Let the countdown begin.