Elegant Themes is Turning 11

Our 11th Year Story


Today Elegant Themes turns 11 years old, and to celebrate we are offering a special anniversary discount to everyone who joins today, and to everyone who upgrades their account to Lifetime. We are offering 20% off, which is double our normal discount and the biggest discount of the year so far. It will only be available for a short time, so don’t miss your chance! Head over to to claim the deal. I also wanted to take a moment to give huge thanks to the Elegant Themes community for supporting us over the years, and giving us the opportunity to build great software. We couldn’t do it without you, and we are looking forward to many more amazing years to come.

Nick Roach, Founder of Elegant Themes

Divi Support Center, Safe Mode, System Status & Remote Access

The Divi Support Center gives you and our support team the tools they need to fix problems more quickly and efficiently, without disrupting your website.

Divi Quick Actions

Do anything, go anywhere and find what you need within the Divi Builder and on your WordPress website with incredible speed. Using simple commands and an intelligent search system, you can really speed up your web design workflow.

The New Divi Builder Experience

The new Divi Builder experience brings the power of the Visual Builder into the back end, giving you a familiar interface along with all of the great new features that were previously only available in the Visual Builder.

Divi & WordPress 5.0

Using the Divi Builder with WordPress 5.0 is a little different than previous versions. The overall design of the post editor changed, and a new box appears when creating new pages that will allow you to choose between the Divi Builder and the standard WordPress post editor. You can switch between the two at any time.

Dynamic Content

All Divi module content inputs now support the use of Dynamic Content, allowing you to build dynamic modules that display information pulled from your database via post meta, custom fields and more.

Hover Options

Using hover options, you can create stunning hover effects and transform Divi modules into fun and interactive elements. Our hover option interface is unique and amazingly easy to use. Every design setting in Divi that supports transitions can now be customized on hover with ease.

Bulk Editing & Multi-select

Select multiple items at the same time and perform bulk actions to the entire group of elements. You can drag, drop, copy, paste, delete and even edit the design and content of everything at the same time. Instead of making tedious changes to a group of elements one one by one, and over and over again, just select them all and edit everything at once.

Extend Styles

Extend Styles allows you to take any customized style and extend it throughout the page, or to specific elements within specific locations with the click of a button. If you like a color, font, border style or box shadow, and you want to use it elsewhere on the page or even across the entire page, you can now extend those styles and make sweeping changes in no time at all.

New Column Layouts 

We extending Divi’s design capabilities by more than doubling the amount of available column structures, including new smaller ⅕ and ⅙ column types that you can use to build a variety of new designs. These new column structures greatly expand upon Divi’s traditionally small selection of columns types and in doing so open up a whole new realm of possibilities.

Drag & Drop File Upload

Drag & Drop File Upload for Divi makes it easier than ever to upload a wide range of files to your page, and have those files automatically transform into Divi modules and other design elements on the fly.

Initial Gutenberg Support

The Divi Builder is now compatible with the Gutenberg editor that was released with WordPress 5.0. You can easily toggle between the Divi Builder and the new editor.

Find And Replace

Everything in the Divi Builder now supports find and replace allowing you to search through your entire page, or a particular part of your page, for specific values and replace those values with something new. This means you can change your entire page’s color scheme, fonts and more in a matter of seconds.

Live Chat Support

A new era of support for the Elegant Themes community focused on personal connections, higher quality conversations and faster response times using a brand new medium. Live Chat is now available for all customers, allowing us to better coordinate our team members and answer your questions quickly.

Custom Post Type Support

Divi Builder support for all custom post types, including automatic support for popular post types such as WooCommerce products, The Events Calendar events and more. This means that you can enable the Divi Builder on any type of post and are no longer be limited to standard Divi post types such as pages, projects and blog posts.

Color Manager & Magic Color Suggestions

The Divi Color Manager is a magical interface that makes it easy to manage colors, access recently used colors and explore the colorscape for new and beautiful color palettes for your website.

Option Quick Access

A major design efficiency improvement for Divi, making it easier and faster to identify and access design options for every element on the page. The new Quick Access options make it easier to understand which design settings affect which elements, and more importantly it allows Divi designers to access those settings more quickly.

Page Creation Workflow

When you create a new page in Divi, you are greeted by three page creation options. You can start from scratch, or you can jump straight into the Divi Library to load a premade layout. You can also instantly clone any existing Divi Builder page on your website and import it directly into the Visual Builder to jumpstart your new page.

Version Rollback System

Roll back to your previously installed Divi version with a single click. If you ever experience a problem after updating, just roll back and address the issue on your website before updating again.

Custom Field Integration For Email Providers & GDPR Compliance Options

Create custom email optin forms, including complete integration with all Divi email providers. This makes it easy to add GDPR compliance checkboxes, as well as create custom list segmentation and email autoresponders.

Copy & Paste Design Styles

Take any design style or collection of styles from one element, and quickly transfer those styles onto any other element on the page with the simple move of your mouse and the click of a button.

Builder Interface Enhancements

Various enhancements to the Visual Builder interface that speed up your design workflow. We love making Divi faster and easier to use, and this update was packed with great interface improvements that will enhance your building experience.

Divi Developer API

A new API for developers that makes it easy to create custom modules that are compatible with Divi’s Visual Builder. This new API comes with extensive documentation and tutorials, as well as a Create Divi Extension utility that helps you jumpstart your own custom Divi modules

Better Code Editing

Enhanced code editing experience in Divi with the addition of a fully-featured code editor that makes writing and editing code so much easier and enjoyable. Enhancements include syntax highlighting, error reporting, autocomplete, color picking, multi-line select, search, find and replace and more!

Section Shape Dividers

Add custom shapes and effects to your pages, creating dynamic transitions between blocks of content and adding that extra bit of personal flare to your website. Shape Dividers can be placed above and below each section on your website, allowing you to easily build stunning transition effects between different parts of your page.

Divi Layout Library

100’s of beautifully designed premade layouts that you can browse through and import onto your page without ever leaving the Divi Builder. These layouts are organized into complete website packs that you can use to quickly jump-start your next website, and they are filled with wonderful original photography and illustrations that you are free to use on all of your commercial projects.

Divi Help System

Today we are excited to release the Divi Help System including over 70 full length instructional videos organized and accessible right inside the Divi Builder. This unique system gives you and your clients the help you need when and where you need it, allowing you to learn and follow along with our documentation team while you build your website without ever leaving the builder.

Split Testing And Powerful Insights For The Visual Builder

Divi Leads is a powerful split testing system for the Divi Builder that allows you to broadcast different versions of your page to different visitors and figure out which version is most effective at converting your unique goals using powerful stats and insights. You can test different colors, different headlines or entirely different layouts and Divi Leads will tell you how each variation stacks up in the battle for more clicks, more sales and higher engagement.

Responsive & Fluid Visual Builder Interface

A fluid and responsive design that improves the building experience on mobile devices and large monitors.


Total Elegant users

85,303 New Users in the past year

572,260 Total Users

29 new team members in the past year

89 total team members in 20 different countries


Free Layouts in the Divi Layout Library

Every week, we add free, pre-made page layouts to the layout library build directly into the Divi Builder. In the past year, we added almost 1000 new layouts.

580 layouts added in the past year

799 total layouts in the Divi Layout Library

80 website Packs added in the past year

107 total website packs in the Divi Layout Library


Blog Visitors

We continued our mission to provide you with two pieces of free daily content on our blog, resulting in a great reaction from the community. 

47.6M all-time blog visitors

20M blog visitors in the past year

700+ blog posts in the past year

291,352 total newsletter subscribers

18,472 new newsletter subscribers in the past year

29,463,120 all-time YouTube views

13,446,625 YouTube views in the past year


Divi Meetups Held

This year we started a new Divi Meetup mission, sparking dozens of new meetup groups around the world and hundreds of meetups. We think that making personal, real world connections is important, and we are eager to continue our mission in 2019.

246 Divi Meetups held

22 Divi Meetup groups

2248 Divi Meetup members


CuStomer Chats

With the introduction of our new support system, we are chatting with our community more than ever, and doing everything we can to help each and every person. Facilitating hundreds of thousands of conversations isn’t easy, but we made incredible strides this year to improve our support speed and quality. It’s only going to get better from here!

227,802 customer sales chats

174,522 customer support chats

20% Off

11 Year Anniversary Sale!

Join Today

Today is the perfect day to join the amazing Elegant Themes community and get access to Divi and its game-changing Visual Builder. Today we are offering 20% OFF, which is double our normal discount. This deal will only be available for a limited time, so don’t miss out!

Existing Users

If you are already an Elegant Themes member, then today is the perfect day to upgrade your account to Lifetime. Today we are offering 20% OFF, which is double our normal discount. This deal will only be available for a limited time, so don’t miss out!

Expired Accounts

Has your account expired? Don’t worry, you can still take advantage of our sale by renewing your account using the special link below. Today we are offering 20% OFF, which is double our normal discount. This deal will only be available for a limited time, so don’t miss out!

What’s Your Story?

Our story wouldn’t be anything without all of you. Share your stories and favorite moments over the past 11 years below!


  1. Mika

    Amazing job from the Staff.
    I build website since 10 years and now every new project start with Divi 😉

    Thanks you for this job !

  2. Riaz

    Hi, the [Read More] button on the Split Testing section is linking to the wrong page.

    Also, congratulations to ET for making Divi into what it is today.

  3. Dorian

    Divi’s intuitive builder helped me translate my design skills into the world of web design. During the past 3 years I have contacted Divi support through their chat at least 15 times. They always helped me and sometimes they even went above and beyond to do so.

    Thank you Divi team!

  4. CR Compumania

    Cool. We have been with DIVI for over two years and it’s amazing to be a DIVI customers.

  5. Chris

    Thank you for all of the updates – I love seeing the Divi system so regularly improved!!

  6. Boris Chevreau

    Aaahhh I was sooo hoping for a little extra announcement! Some of the sneak peeks we are dying to receive! My personal number one being theme builder and templating for blog and custom post types (hello native Woo commerce custom layouts!). Really praying for that one soon. Keep up the good work! #love

  7. Emile

    Good work ( in a complex environment). Compliments!!

  8. Murat

    User of Divi since the beginning, i still impressed by all the features and enhancements made by the team! keep up the good work!

  9. Hubert

    As Jack de Heer said : “Happy Birthday”! This time from me, member since last January. French (nobody’s perfect) but living in Burkina Faso 😉

  10. Winser

    Divi rocks! give it a try.

  11. Rose

    So awesome, you guys rock. Thank you for your continual updates and amazing products. Congrats on this and all of your successes throughout the years, look forward to seeing (and collaborating with) all of your future products, features and services.

  12. Wolf Bishop

    I began using Divi in early 2014 and have never looked back! I am happy to see how far Divi has come in the past year! A few hiccups, but that is to be expected. Overall, a great year, and amazing work by the Elegant Themes folks! Keep it comin’ Y’all!

  13. Vova

    Good luck ET TEAM!

  14. Kathir

    Thanks for the discount, i was looking to upgrade my account..
    I was using divi products last few months ,i must say its awesome. pricing is also great.
    Hope more features will be announced in upcoming months..
    Congrats Divi creator’s for achieving more success.

  15. Krishna Chaitanya

    Good work Elegant Themes Team,

    Happy Birthday.

  16. Kriss

    I realized the power of Divi when I have notice that it was about 3 years that I have not been on themeforest …
    Divi is not perfect but for me it is the most comprehensive framework to create website.
    The community is very strong, involved and commited to the project …
    Happy birth day DIVI !!!

  17. Victor

    Keep up the good work! I’m looking forward to an awsome 2019 with the theme builder and global styles. Cheers!

  18. Mark

    Awesome deal! Thanks!


      Awesome deal! Thanks

    • Christine McElroy

      Happy birthday Divi
      Glad to be part of your amazing journey which will surely gain so much more traction with your upcoming features! Even your blog has helped me immensely!

      Every effort in all your areas is appreciated!

      For someone who has been on other platforms and themes divi was life changing! Support has been great and answered, helped me with every query I had, other platforms always had a ‘not part of our service’ attitude, but with divi they just helped and offered solutions no matter what! The theme is great and you can get so creative with little skills! Anyway I could go on and on!

      I just wanted to congratulate and show my appreciation for all the things you do including blog posts, tutorials, layouts, features and more.

      Thanks here to another great year ahead!

  19. Anouk Plantinga

    The best thing I could ever do for my website, was to buy Divi!

  20. Luis Ramirez

    Happy birthday guys! great job and great vision of a visual constructor! the best in all my +10 years of wordpress experience! thanks a lot!

  21. Samar Jamil

    Man , I really love the Divi Theme.Awesome Work ET.

  22. Santanu

    Congrats for completing 11 awesome years and still continuing with this awesome product. There is no doubt that Divi is one of the finest creation from Elegant Themes.

  23. Imran Khalid

    Great work is done so far, I love Divi Theme, and every update is amazing, most recommended theme i’ll ever suggest, very easy to use and customizable.

  24. Piers Elliott

    The rollout of the Visual Builder was easily the most transformative moment of my career with the ability to wow clients with the ease of editing their sites.

    I cannot wait to see what Elegant Themes has in store for us in regards to interactive elements, editable header/footers and who know what else going forwards.

    Keep up the excellent work!

  25. Johann

    Happy birthday from a happy customer who is celebrating his 25th anniversary @
    Keep up the good work !

  26. Kristine

    Being a Graphic Designer for 25+ years has allowed me to see LOTS of changes in the world of web design (to say the least). I’ve designed many websites for myself and for clients and am happy to say from now on I’ll be building them ALL with Elegant Themes and Divi. I can finally get the creative freedom I have always struggled to achieve with other builders (or because of my own dislike of CODE). Now, I can just use it to fine tune. You guys are awesome, thanks!

  27. Jack

    Still trying to figure out how to use it.

  28. Tanya Quintieri | Mrs. Divi

    When I first signed up for Elegant Themes, it opened up a whole new world of possibilities for me and enabled me to unfold my creativity. I nearly had a heart attack when Divi was first introduced and downloaded it within minutes after it was published. Ever since I’ve built more than 300 websites with Divi and it was a serious game-changer for my business. To say that I am enthusiastic about Divi and all things ET is an understatement. That said, it’s sad that all my attempts to get ET’s support for the Divi meetups in Prague and Berlin. Nathan doesn’t answer ever since Christina left and that’s sad. We could really create something beautiful for the German and Czech communities here in Europe. But I will keep trying on my own and just make it mine.

  29. Stewie

    As a lifetime member can I wish you all at Elegant Themes a very happy birthday, and here’s to the next 11 years!

  30. philippe lacoste

    Happy Birthday DIVI…
    you definitely changed my www life 🙂

  31. carlos

    divi era lo que necesitaba para que mi página luciera tal y como debía: respetando todos los aspectos de diseño de mi propio trabajo

    esto significaba que no podía simplemente comprar una plantilla y darle forma, ya que tendría páginas prefabricadas difíciles de personalizar, y al final no iba a poder plasmar mi estilo ni mi forma de pensar

    divi te permite plasmar el diseño de tu empresa, su mecanismo, a un marketing interactivo, algunas animaciones y efectos son sencillamente sorprendentes, y a nivel funcional es aún mejor que antes, así que da mucha confianza a tus visitantes y mejora un poco todo en general

    una gran inversión, de momento renovando anualmente pero cerca el comprar la versión de por vida

    felicidades por tanto crecimiento en 2018 ?

  32. Dustin

    Divi has transformed the way I build websites and has given me the most incredible platform to build my business around. I love what it does and what it has allowed me to do!

    Thanks ET Team!!

  33. Steve

    Happy Birthday! But you could finally fix the SK_sk language (I also sent you my correct translation, but you ignored it)…

  34. Melissa

    Thankful for Divi and your team – A great theme and company to work with!

  35. Christophe

    Happy Birthday to ElegantThemes.
    I’m so happy to have a LifeTime account now!

  36. Henrik Rossini

    Congrats! I used Divi for over 4 years now for building websites in Sweden.
    Awesome product, keep up the good work!

  37. Shane

    Congrats for the 11 of Divi been so interactive with its developments and clients.

    I am hoping this is going to be even a better year than last.

  38. James

    Happy Birthday to you all.

    We have been on our journey over the last year together, we look forward to many more years with all your awesome support.

    Best wishes from James and the team at Platinum Emergency Services.

  39. Jan Peeters

    Congratulations guys that’s an awesome achievement.
    For the next year I wish that you will devote more time to enhancing the fundament of Divi, Let it be a “we dimished the need for custom code on 80% of all our customers support requests” year.
    There are more than enough amazing features in Divi to justify a step back and evaluate which basic features of Divi could be improved upon.
    E.g. The blog module and portfolio gird need to be much more customizable. And why is there no feature parity between the full width and normal portfolio grid? Many modules are still too basic and need much too much custom code. Which costs too much valuable time of your support staff and the users. Thanks.


    Happy Birthday !

  41. Tom Warnock

    FANTASTIC SUMMARY! I’m saving a permanent link to “Explore Divi’s Surprising Evolution In 2018” Page as a handy way to find easy-to-understand explanations of how to use these new features. Well done!

  42. Everett Umphrey

    Happy Birthday and awesome teaching and community too!

  43. Nosunelanube

    Congratulations. Divi is great theme

  44. Andrew Briggs

    Looking at the long list of Divi features above is pretty impressive. Can’t wait to see what you have in store for this coming year. Happy Birthday and all the best!

  45. Sandy

    Congratulations! Divi was life changing for me. I was feeling Imposter Syndrome as a web designer so bad that I was considering quitting altogether… then a WordPress Meetup introduced me to Divi. From the moment I realized that I could actually design with it rather than work inside a box template, everything changed. I now love my job more than ever (I’m self employed as a web designer) and I use Divi exclusively. Words can’t express how grateful I am for Elegant Themes, its informative blog, the incredibly helpful Divi community (especially the Facebook groups), and for the fact that ET keeps bringing more updates and improvements to Divi. Every time I think it can’t get any better… it does. I can’t thank Nick and his incredible team enough for everything they do. But I’ll try… THANK YOU!!! Keep up the great work.

  46. Emmanuel Gutiérrez

    Congratulations! Thanks to you I have a stable work flow and a consolidated business. For another 11 years more!

  47. JanRene Ashman

    Happy Birthday! I love all that Divi can do. Keep up the great work ET.

  48. Susanne Rector

    As a long-time life-time member – hurrah for 11!
    More awesome-ness to come in the future, I’m sure! <3 DIVI

  49. Debbie

    2018 was great but I have concerns about 2019!
    I was so pleased with DIVI and have used it on many many websites – I hope you are going to continue to support – I have been very concerned of late on lagging support issues, update problems and integration fails.

    My greatest concern is that your lifetime option limits the revenue to continue development and support.

    There are many issues in the support forums with no response or resolution.

  50. john

    Y’all are amazing.

    Switched a couple of years ago from OptimizePress and haven’t been happier.

    You’re moving in the right direction and your aggressive additional feature commitment schedule is beyond amazing.

    Became a lifetime subscriber earlier this year and have 0 regrets.

    Looking forward to seeing what you’ve got in store for us!

  51. Rocky Swartz

    Congratulations!! 3 Year involvement from my side and they have been great. Before Divi I only had Visual Composer as a measurement, so not influenced by many commments on lagging behind your competitors. From my my point of view Divi ROCKS!!

  52. Nicky Burke

    Happy Birthday Elegant Themes!

    As long-time Elegant Themes member I’ve been blown away by the continual growth and development I’ve seen over the years. Although I only use Divi for personal and friend’s websites, the ease-of-use, examples and excellent tutorials/documentation have allowed me to design fantastic websites almost effortlessly.

    Thanks Elegant Themes! You make me look like a whizz!

  53. Mitch

    Happy Bday Divi, it was a big 2018, let’s hope 2019 brings lots of great features and updates.

  54. Afivia Desain

    Happy Birthday!

    I’m a designer and have designed more than 250 website with wordpress platform.
    I use many wp themes with page builder inside, honest divi wp themes is the best for me.

    I feel more easier work with it such customizing margin, padding also typography in a smallest part.

    Keep up the great work Divi!

  55. Mohammed

    Amazing job from the Staff.

    Thanks you for this job !


  56. Herre

    First of all “Fan herte loksinke” as we say in the Frisian language (spoken in the province Fryslân, in the north of the Netherlands).

    My / our journey with Elegant Themes started mid 2013. Some of the WordPress Themes and Plugins you guys created, fitted exactly to what we were searching for those days.

    The birth of Divi in December that year changed a lot. The timing was perfect and soon two big projects (Pangasius Branding Platform and a Destination marketing platform for the island Borneo) were created in Divi. Soon I started using the shortcodes generated by the Divi builder in page templates (there was no Divi Library etc yet). Perfectly styled Posts where the results.

    These days, Divi became my standard framework. Although there are lot of mixed feelings about Divi, we’ve always found a way to come to a solution.

    My standard development items are, WordPress, Divi, Divi Child, Toolset Plugins, CPT Layout Injector, and depending on the project other (Divi related) Plugins. Divi and Toolset became our perfect combination. Creating Country specific sector branding platforms, employer branding – job/vacancy sites, and so on.

    Hopefully you’ll come up with some of the features communicated in the feature sneak peaks… such as:
    page / post templates. I’m really looking forward testing such functionality together with Toolset.
    Customization of header using the Divi builder?

    One of the things i’m still missing and what has been asked for on Social Media by the community: settings default values for H1 .. H1 site wide (preferably with Desktop, Tablet, Mobile settings). Of course we can copy styles etc from module to module or form page to page, but it would really speed up the whole process of building consistent looking pages

    .For sure WP 5.0 slowed doen the whole process of releasing new features, but hopefully you guys get back on track again. Please don’t forget to keep offering great support. The bigger the community, the bigger the support team needs to be.

    Last but not least: this won’t be the easiest thing, but please consider rewriting parts of your css / classes. At the moment Divi uses classes that are also used by BootStrap. Lots of plugins etc use bootstrap for responsiveness, or maybe write a full documentation on the Divi Responsive CSS classes, but to be honest Bootstrap offers more freedom!

    ET, Keep up the great work!

  57. Ravinder Dande

    I am loving Divi’s and installing it on mostly blog that need to be more attractive to get readers attention.

  58. Kevin Lynam

    Nick – you’ve achieved amazing results in a really short time frame with your themes / plugins, framework, and team.

    Your vision has blossomed and now thousands use your solutions to serve millions of website visitors every day.

    Many of us are quick to level criticisms at ET, and not so quick to level praise and appreciation. So may WE correct that today, and may YOU and all of ET have a happy birthday.

    Congratulations and thanks for the great solutions that ET provides!

    • Kevin Lynam

      That being said… I must agree with several comments above. The main weakness right now w/ ET is SUPPORTING the breakneck development pace. ET has tried some novel approaches that for many of us, just don’t get the job done.

      It would be a horrible thing to see ET enter a cascading “fail” due to something as simple and foundational as plain good ‘ole customer support.

      Collectively… support remains the weakest link in the otherwise very strong ET value chain.

  59. Giacomo

    Happy Birthday, wonderful team.
    A big hug from Italy 😉

  60. Weber

    Hi, I’m buying the plan today, it was an indication from a friend. I hope everything goes well.

    Hugs from Brazil.

    Jose Weber

  61. Michael

    Congratulations you guys. I appreciate your product a great deal! I hope you will come out with ‘pre-made modules’ soon~!! The layouts are really great, but as I’ve gotten better at using divi, I am no longer using one whole layout ‘top-to-bottom’…Now I will take some modules from some pre-made layouts and combine them with a different layout, and then I go back and match the style elements. (Am I alone?) So on that note–individual pre-made modules (like a countdown timer for example) would make divi…dare I say…PERFECT??
    In any case, keep up the great work!

  62. Alexander Koval

    Happy Birthday!
    The article describes 29 functions. You missed the description of the “Divi Design Initiative”
    But all the same it gives you an impression!
    Good luck ET TEAM!

  63. Balma Nandwani

    Happy Birthday Divi. You have been a big blessing!

  64. Jakub

    I’m member since last year and Divi made creating easy and fun. Waiting for announce features which I’m sure will be just awesome. Congratulations!


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