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Is it just me or does it seem like the older you get the less time there is in the day to breathe let alone deal with life and business? (*sigh*) Well, as if life couldn’t get busy enough, if you’re an online entrepreneur, then your life has the added task of Social Media. Ah…...
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Having a social media marketing strategy is crucial to your online success. Managing multiple platforms can be time-consuming and frustrating and leaves you vulnerable to falling behind. A social media management platform is an excellent way to stay on top of your brand’s social media...
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In today’s post I’d like to begin exploring a somewhat complex subject together. How our current state of rapid innovation in digital communications technology–both as mediums of personal expression and platforms of mass communication/distribution–should prompt a shift in...
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Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer support team. However, before we...
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Welcome to the second of my two-week mini-series on social integration with WordPress. Last week I covered how to integrate Facebook with WordPress. This week I’ll be focusing on integrating Twitter with WordPress. In my previous post I focused on two things: 1) Facebook comments; and...
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You’ve probably been beaten over the head with the importance of page speed and WordPress. Better user experience, more conversions, and all that jazz. But after you’ve done the obvious performance tweaks, how can you eek out even more speed? One way is to lazy load WordPress comments. Using...
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Keeping a steady stream of new prospects in your pipeline is one of the most important things you can do to grow your business. New clients are like gas to a car – they keep it running. Go too long without filling up on new clients and you might find yourself out of business. Most WordPress...
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The growth of social media services such as Facebook, Twitter and Reddit; has fundamentally changed the way we share content on the internet. Before social media exploded, it was more common for people to share content by email, or by sharing websites and pages they like on their blogroll. Even if...
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When most people think of Constant Contact they think of “Email Marketing”. Over the years, Constant Contact has grown from a reliable email marketing solution to an all-in-one digital marketing platform for small businesses. But is it still a good choice for email marketing today? This...
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Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked. Traditional marketing efforts were often un-trackable. You could form a shaky connection between marketing and how well the company was performing, but that was...
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One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent...
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AI assistants are changing how we interact with technology, helping us with tasks like answering questions and creating content. Google and Bing have already added AI like Bard and Bing Chat to their platforms. However, there’s a new player in the market: Perplexity AI. In this post, we will...
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