Establishing Multiple Streams of Recurring Revenue with John Wooten – The Divi Nation Podcast, Episode 43

Posted on May 5, 2017 by 19 Comments

Establishing Multiple Streams of Recurring Revenue with John Wooten – The Divi Nation Podcast, Episode 43
Blog / Divi Resources / Establishing Multiple Streams of Recurring Revenue with John Wooten – The Divi Nation Podcast, Episode 43
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Hey Divi Nation, weโ€™re back this week with another episode geared toward anyone with a Divi business looking to increase their revenue. And letโ€™s be honest, who isnโ€™t?

This week I got to talk with John Wooten of Artillery Media and Superfly. Heโ€™s got a great story, a lot of good advice, and we even share a few free business ideas for anyone willing to run with them!

Check it out!

Establishing Multiple Streams of Recurring Revenue with John Wooten โ€“ The Divi Nation Podcast, Episode 43


In this episode of Divi Nation, the official Divi podcast, John Wooten of Artillery Media and Superfly shares his freelancer story, his WordPress/Divi story, and then shares some ways in which he has established multiple streams of recurring revenue for his business. Enjoy!

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See You Next Week!

Well thatโ€™s all for this weekโ€™s episode. Thanks again to John for making the time to be on the show. I hope you enjoyed our chat as much as I did. If you have any questions feel free to leave them in the comments section below!

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  1. Hi! Do you have a link for the planner? Thanks

    • The last one I ordered is called BestSelf Planner. I don’t like to link to outside products on the blog or in the comments but if you google it it’s very easy to find.

  2. Were you two separated at birth ๐Ÿ™‚

    • Hmm…I’ll have to ask my parents! =)

  3. Thanks for the shout out Wooty!

    • Absolutely!!! =)

  4. Soooooo many takeaways here!! I need to take a business/marketing course. Thanks for sharing, John!

    • Thanks for listening Kathy! =)

  5. A great insight. Josefin is my favourite child theme. Would love to be a part of your community

  6. cool

  7. It is amazing to me how closely my website development career and history mirror that of John. Even up to the new recurring monthly payments model that we have begun to put in place this year. It is surprising how many clients have chosen this option. They currently commit to a 12 month period, then Maintenance and security after, unless they would like a major overhaul. We are considering spreading it out over 2 years though, with the option of a redesign at the end period, then continue. And, we have gone to only using the Divi theme or adding the Divi Builder to existing websites. I am interested in the link for the membership site please from John please. Thank you John and Nathan for all of the information.

    • Deeva,

      That is crazy! Great minds think alike. =)

      Also, with clients paying so much per month, and they get a design refresh every few years, why would they ever leave? =)

      Check out the Superflyer club here:

  8. I’m already doing what John is doing with regard to a monthly pay system. It’s nice to see regular checks roll in. I also sell a maintenance package which is unadvertised. The idea is that WP, themes and plugins will always be updated and I install a security plugin for one better than the web host provides. (SiteGround is great anyway) This is an additional layer on top of the regular theme.

    I encourage my customers to order explainer videos, provide podcasts etc. which I install free but limit to 250mb. Over that there is an additional fee.

    While John was talking about $3600 sites, I find that in my area to be very limited and have not been able to sell one like that yet. This lead me to get the smaller low hanging fruit and I advertise specials for a 199 1 page website all the time. There are usually upgrades and I have seen customers call on the price but then spend $300 on a monthly maintenance package, spend over 2500 on 3 basic websites and then buy videos as well.

    One thing that I have found is that you need to be firm on pricing, especially if the customer is only after a basic site. If it’s $22.50 a month with no maintenance or SSL, that’s it. When the customer complains about the “not secure” information in the address bar I then sell SSL.

    The other thing I want to point out is the mailing list. Everyone is on the mailing list. With the list I mail everyone 2 time per month and let them know that I have made an investment in new software or can install a SEO plugin for better onsite SEO (I use SEOPressor). I let them know that if they want a full fledged SEO package I can see what their competition is doing and try to outdo the competition. I let them know when I acquire more audio visual assets like motion backgrounds etc.

    All-in-all I am trying to maximize my ongoing contact with the customer and keep offering new things. The trust they have in you from your open, honest and transparent discussions will go along way to making extra sales.

    • Love this Jan! =)

      The mailing list is a GREAT idea! Customers getting value and you’re being proactive about marketing rather than reactive.

      Sounds like you got a machine going! =)

  9. I see the 100 dollar a month opportunity…that is wonderful…I do have an idea…

    This is awesome information…

    • Go get it Carlos! =)

  10. I really appreciate thie podcast and the business ideas you guys share so freely. THANKS!

  11. Brilliant information and got me thinking big time !!! I also do some reseller hosting which gives me a small regular income. It is kind of like a “subscription 101” idea. But after listening to John’s fantastic advice and ideas, I started thinking about some expansion. Thanks Guys !!!!! ps.. bookmarked the AM and Besuperfly sites !! WOW !

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