New Theme: Boutique

Posted on June 30, 2011 by in Theme Releases | 106 comments

New Theme: Boutique

Boutique is an eCommerce theme that gives you to power to sell your products online. We have built the theme to interface with the most popular eCommerce plugins already available, allowing users to use their favorite software without a hitch. The theme’s style is soft and invitingย whileย at the same time remaining professional and robust. If you are looking for a powerful eCommerce theme with a personal touch, then look no further! For more info, be sure to check our the Live Demo and the Features Page in the gallery.


Boutique Features

1. Unlimited Colorschemes – With our new color control panel, the color and texture options are endless. Easily change your background color and font colors from within ePanel.

2. Author and User Rating System – We have integrated a custom Author and User rating system into the theme. Now when you write your post you can assign a star rating to the product. Users can also submit reviews when they write their comments. These users reviews are aggregated and averaged into a consumer score and displayed within the product info.

3. eCommerce Integration – We have worked hard to make Boutique compatible with all of the most popular eCommerce plugins already available for WordPress. We felt that this was the best solution for our users, as it gives you the option to choose your favorite system. We have integrated 5 different plugins, including:


This was a complicated theme to make, so I am sorry that it took so long! I hope that everyone is pleased with the result. Don’t forget to leave a comment letting us know what you think ๐Ÿ™‚

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  1. NICE!!!

    • Been waiting since the sneakpeek.
      I will straight away download and use them on my website.

      • Definitely worth it!

    • how could i add price tag values to my post items,what will be required to enable that.. i m new 2 wordpress, so kindly tell me …. ๐Ÿ™‚

      • Yes I’m looking for the same info too.

        Cheers. Any help would be appreciated.

        • Yes me too!

  2. It came out perfect! Great work!

  3. Very clean fellas!

  4. I am sure it will be worth the wait. Going to try it now!

  5. Great work. This is probably the best looking eCommerce theme available today.

  6. This is beautiful! Thanks for all your hard work!!

  7. My eyes is filled with happy tears ๐Ÿ™‚

  8. This is fantastic! I’m on the hunt for a client. ๐Ÿ™‚

  9. This is an awesome theme, definitely fills a void and gives me motivation to knock out a few projects I have put on the back burner for a while ๐Ÿ™‚ thanks

  10. Awesome!

    Great work ET team and Nick.

    Sorry if this is a dumb question, but will we need to download which eCommerce plugin-in that we choose or do we have that option from within the theme settings?

    Not a problem either way, just curious.

    Great work


    • You would need to download whichever plugin you choose to use.

  11. v.nice work well done !

    good to see shopp plugin in there. they are the best pro (paid) e-commerce plugin out there at the moment.


  12. Integrated with 5 different ecommerce plugin? Wow…so wonderful! Great job ET team,especially for you Nick!

  13. Hey Nick,

    As always a thoughtful well-designed site. So now there are no sneak-peeks to look forward to new designs?

    • Stay tuned. We are working on some ePanel updates right now. More themes to come after that.

      • Great to know that ๐Ÿ™‚

  14. Very nice! It almost makes me want to go into ecommerce!

  15. Nice follow on from the eStore Theme. I love that the Shopp Plugin has integration into this Theme.
    Thanks for another awesome Theme!

  16. You’ve done another great job there, Nick.

    It really is a stunning theme.

    It gets a bit boring praising you all the time but, damn, you deserve it! ๐Ÿ˜‰

  17. as usual.. GREAT!

  18. I’m so happy is finally here! Thanks so much!

  19. Wow! There are dozens of fonts! Well Done.

    I Like it ๐Ÿ™‚

  20. Hi Nick; this is superb ! Thank you so much, love to see more ecommerce site in the future.

    I remember you have eStore theme, I love the menu bar and the feature Slider of eStore. I am wondering if you can re-do the eStore and make it better which is more compact, clean, simple and professional.

    Thanks again.

  21. Wow. It’s so balanced and beautiful. This is my favourite theme to date. Give yourself a massive pat on the back. Just awesome!

  22. Amazing work done on this one!! The theme is hot and combines the best features of all ET past themes: 1) Personalization with Unlimited Colorschemes 2) choice of 5 different eCommerce plugins and 3) Author and User Rating!!! Lets hope that Nick and his team will make default for all coming themes the integration of unlimited coloschemes and the author and user rating.

  23. Great retro looking theme, well done!

  24. You guys are incredible!! ๐Ÿ™‚ I just love this theme, you are seriously the best theme makers on the internet ๐Ÿ™‚

  25. Amazing theme nick! As always a thoughtful well-designed site

  26. Lovely eCommerce theme after eStore theme.
    Nick, how about inventory system ?

    I really hope that in your next eCommerce theme it would be covered in that theme.

  27. Another great unique look and feel that is perfect for many niche e-commerce themes. The unlimited colours and textures for backgrounds is a great feature for anyone without programming skills to match their business livery colour perfectly, or create that right ambiance.

  28. this perfect! good luck nick!

  29. Nice one Nick
    Good to see that you have looked at the various ecommerce plugins and your recent poll has given some good feedback.

    Not done an ecommerce site yet… but if I do, I know where to come.

  30. Great theme! I can’t wait to try it! ๐Ÿ™‚

  31. You guys really set the bar high for eCommerce themes with this one. Excellent work. Classy and professional all the way.

  32. Finally… Another great theme from one of the best wordpress premium themes creator… Would be possible to update also the eStore theme for these plugins? Just a thought…

  33. It’s a beauty.
    But there are some bugs.

    When adding to cart, IE and Firefox acting strange. The text in the green box are one long line?
    And IE9 cant close the Add To Cart popup and cant show the menu in the Accessories nav.
    I know that IE9 is a b…. with html5 but still… ๐Ÿ™‚

  34. Looks beautiful. This is the kind of theme that makes me say “Dang, I gotta find a client that would fit this. That would be fun!”

  35. I like the theme, specially that has various ecommerce plugins integrate.


  36. Very nice theme, but it can be difficult to integrate other ecommerce plugins.
    Do you plan to integrate the recent JigoShop plugin ?
    Yhank you

    • you can integrate with jigoshop??

  37. Excellent as always…

  38. Wow, I wish I had an online store to use this with. Hard to believe this is WordPress, awesome work!

    • I totally agree Ian! If this is the future of ElegantThemes .. I’m a prouder member than ever!

      Brilliant work Nick and the ET team.

  39. This is I looking for, Great!


  40. Has somebody an idea how to make it multi-vendor? It looks absolutely stunning ๐Ÿ™‚ !

  41. Very, very nice theme! Highly professional. Two quick questions: Does the theme support cufon font replacement? (I know you’ve already given us many choices but I want more!!!). Second, I love the price tag in eStore. The price tag in Boutique seems pretty large/obtrusive. Is it possible to replace the tag as currently configured? Thanks and again, Nice Job!

  42. Amazing theme:) Just installed it and enjoy it;)

  43. Hi Nick,

    Just wondering if this theme supports Google Ecommerce tracking, where we are supposed to generate Google tracking code on thank you page dynamically ( with all product details so that we could track them in Google Analytics )

    thank you

  44. Nick, What I can tell is that the latest themes are crazy !
    Wow !

  45. It sure looks great, will use on my upcoming eCommerce project.

    Thanks ET team and Nick!

  46. I also enjoy the new series of themes and certainly appreciate a new e-comm theme option.

    However, the 3 most recent new themes all have a very similar look to them and I’d like to see more variety in visual appearance. (I know they each have the new built-in controls to modify the look.)

    One of the reasons I joined ET over all the other options out there was the excellent VISUAL variety of your themes. I highly value WP themes that dont really LOOK like WP themes. Combined with my design and CSS skills, this let’s me offer very unique, affordable, and rapidly deployed themes for my clients.

    So in addition to this latest excellent theme, I hope to see you resume work on new, innovative theme layouts and visual arrangements in the near future.

  47. Great work! We were wondering if there was a WordPress Theme with unlimited colour schemes that can suit different corporate colours. This theme will save us a lot of work.

    Thanks Guys!

  48. Wonderful. Made up a mock site using this in localhost just for kicks, and it looks just wonderful. Easy to customize and make it your own too.

  49. Dear Nick, I like it a lot. Well done.

    Just a question: how can I show a price like 199.99 in this tiny label? Would you like to show it on the demo site for example?


  50. The blog feed page layout has problems. When you enter one feed, the main image contains the price tag with 0$ price :). I guess that’s not ok, and should be fixed.

    Also, can the image be resized to other dimensions?

    Good overall theme. Congrats!

  51. That theme looks amazing!
    The only problem I have is ( there’s always one who wants to complain ๐Ÿ™‚ ) that I have kind of gone down the Ecwid route.

    Do you have any plans to make ecwid compatible or can anyone tell me if the shopping carts used are better than ecwid?

  52. Absolutely COOL theme, the integration with various ecommerce plugin is made very well. It’s at same time simple to use for the admin and cool for users, congrats!

  53. I like blue color combination. Very good ecommerce theme again..

  54. hmmm… not very usefull he in indonesia.
    or need alot of redesign.

    the currency and price tag bg need to be wider for 2/3 digit currency symbol.
    (indonesia= Rp.)

    and $1=Rp.10.000
    if i sell $10 product = Rp.100.000
    (need more space)

    but it’s still awesome!

  55. There was discussion before this theme was released that you would update estore to involve the new plugins. is that still happening? thank you so much!

  56. While everyone is saying nice words to ET team, I am about to point out some in the opposite.

    1. Most of your recent designs are in the same tone. I (and many others) can tell every time I saw your theme in used by websites without the needs to first preview your themes.

    2. The menu system are too, always, all the time, looks similar.

    3. To this particular theme, yes it looks nice, and similar, eStore. i.e. the way the products listed, the product details, etc.

    4. To most of others, shared the same style of borders, box shadows, font (and size) etc.

    Something really good –
    1. Low price ever. For $39, what can people expect. But – surely will greatly increase your sales if more creative designs are available.

    2. Up2date – even for the oldest themes. Great job, ET theam.

    3. Nice support – Thanks so much!!! ๐Ÿ™‚

    Pointing all these our just hope ET to grow larger, and larger. No offensive.


    • All of our themes are made by the same designer and will undoubtedly share a similar style. If this isn’t what you are looking for then I would recommend exploring some other vendors. There are many WordPress designers our there with different styles that may better suite you.

      • Hi Nick. I’ve looked at the theme and when going through Home ยป Blog Feed feature, opening a feed entry will result in showing the price tag with 0ยฃ and a BIG “Add to cart” button.

        This is not something I would like to show in a blog entry. Any solutions?

  57. Well Nick,seriously, that was just some comments, not offensive at all. And, I am a loyal customer of ET for years. I mean I love your design, and support too.

    My comments are just opinions of mine and hope they might offer some sort of hints/direction that you could make more sales.

    Again, that’s not offensive, at all.

    All the best.

    • I wasn’t offended. I am just being honest in admitting that my themes will always share a similar style. Of course they will evolve over time, but it’s not realistic for me to say that my style will change overnight. My themes will work great from some and maybe not so much for others, but I do my best to provide a variety of great themes at a great price.

  58. hi . your site is nice but you focused on portfolio sites . please make some simple minimalism blogging themes too .

  59. Hello,
    I really like this theme, but can I use without the e commerce?! I just want to show my products..


  60. Hi Nick,

    I was hoping that you would come out with a new estore theme! I’m glad you did! I say keep those estore themes coming!

    If you are ever going to do another one, I would sure love to see the theme be, for ebooks. The images for ebooks tend to crop differently than for regular images. The images are usually tall and narrow. Anyways, I’m glad you made this one and going off now to see what I can do with this one!

  61. Hello ๐Ÿ™‚

    Sadie here in France
    Please can you tell me if your lovely boutique theme is language adaptable on the front end – visitor aspects;- Like the text on the add to cart button and the more info button?

    Thank you for reading

    • Hey, I don’t want to speak for Nick/support but I believe they are. I know it’s been like that in previous themes for things like the read more button, and the other template displayed text. There’s thing in the back-end admin, as well as further localization through the language files.

      You can read more here:

      Hope that helps.


      • Hello Dan,

        Thanks very much, I read and then play with it ๐Ÿ™‚

  62. Nice clean theme with a modern feel. I likes it !!!!

  63. I don’t understand. Everyone here praised the theme, but is already tested? Because with me I used wp-e-commerce and gave everything wrong. Incompatible.

    • Have you opened a thread in the support forum? I am sure that we can assist you.

      • I have been talking this same issue up on the forum – no resolution yet. WP e-commerce hides the categories from being viewed in the epanel. Love the theme – will love it even more when my blog posts aren’t for sale ๐Ÿ™‚

  64. Which eCommerce plugin used in the Live Demo for this theme? I don’t recognize it.

  65. Hey everyone at ET, fine job with the beautiful theme!

    I know it’s an e commerce theme, but it would be nice if there’s a way to hide the price tag on the blog feed? Most handmade items’ estores have a story to tell about the products hence the blog where we share about the process of handmade items.

    I love the theme and would love to see if there’s a way to make it work as as an ecommerce store with a blog.

    If anyone could point out where I can find this on the forum or anywhere with the code to bypass the ‘add to cart’ on each blog feed I would really appreciate it!

    • Agreed – it would be an essential feature. I think the forum is the best place to ask such questions. Also, if the shopp integration is for version 1.2, the products should be in a separate content type not related to the blog.

      Nick, which version of shopp did you integerate the theme with? And you you have plans to update the shopp integration to shopp 1.2 (where the products is a separate table)?

    • I quote PIP.

      How can I add “normal BLOG” features to your Boutique theme? Can I?

      I tried adding up new categories and new articles, but they end up in the products list.
      What I would like to have is a Blog working in parallel with my beloved Boutique e-shop.

      Has anyone found a nice work-around for that?

  66. The shopp integration of this theme is the reason I join the elegantThemes club. And the shortcodes are fabulous. Hope RTLizing this theme will prove to be a simple task.


  67. That’s kind of stupid to have the same content inside H1 on all your pages. Think about document structure.

  68. how can i change the word “added” when i press the add to cart button.. thanks…

    theres a small text appear “added” below when i click the eshop cart button..


    • If you need help, please open a ticket in our support forums so that our tech support team can assist you.

  69. Amazing template you know how to hide the “add to cart”button

  70. Its Nice Creation Fabulous Work Keep It up.

    • If you could please open a ticket in our support forum, then our team will be happy to assist you.

  71. pls guyz how can i add a price tag and coupon to my boutique theme?

    • If you need help, please open a ticket in our support forums so that our team can assist you.

    • hi nick.. same question pls nick how can i add a price tag and coupon to my boutique theme?



      I am not able to display the price values in the price tag with new boutique theme.I tried adding cart66 & eshop but to no avail.Can someone please tell me how to tackle this issue.


      • If you need help, please open a ticket in our support forums so that our team can assist you.

  72. This is beautiful! Thanks for all your hard work!!

  73. Hi,

    Purchased the Boutique theme for a client however I like to go the extra mile when I customise themes for my clients and cannot locate the stylesheets anywhere. I am struggling through with Firefox Web Developer Tools and Custom CSS which is fine so far however I need to get rid of the link in what is now my header and the breadcrumbs below it and can’t work out how to do it.

    I would also quite like to change the default colours on the menu links if possible and can’t work out how to do that either.

    Can you please help.

    Thank you.

    Regards Margaret

    • If you need help with anything, please open a ticket in our support forums so that our team can assist you.

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