|
OK
I'll just tell you here and I am sure that you can pass on whatever you think is appropriate to the correct people.
I don't really have a problem - but my "user experience" is less than perfect and I want to thank you for your excellent products by providing you with some feedback. (I am a marketing consultant.)
First, on a trivial matter, the documentation for the Vertex theme refers somewhere to Nova - a typo, I'm sure.
The next two points are not critical - but are not trivial.
IMPORTANT - I am NOT trying to say that there is anything wrong (in the sense of being inaccurate) in the documentation. Rather, it is incomplete, ambiguous and, hence, misleading.
The documentation for each theme tells me to click for download and I will see options and that I should download the theme.
So here's what is going through the head of the less-than-expert user (i.e. me) as he does this.
I see that the second option is PSD files. Hmmm, I don't know what PSD files are and, hence, what they are for, why I need them (if, indeed I do need them - though I don't know that I DON'T need them) - and when I should download them.
Presumably since these instructions are telling me that there are two download options and to take the first one, this is phase one of an installation process and in the next paragraph I will learn part two and how to download and install these magic PSD files.
Of course, since your chat helper told me that these are Photoshop documents and, in effect, an optional extra for expert users I am NOW a total expert - but that is not the perspective I am writing from.
So I read up and down the documentation looking for the expected instructions on the PSD files. And not finding them, I read them up and down again - slowly, becoming irritated (mostly with myself) that I am obviously not reading this correctly because I cannot see the instructions that are obviously going to be there somewhere.
It is VERY common for software facilities to have different user levels but the interface is structured with options such as "basic installation" and "expert" or in some other way to guide the user where he wants to go, NOT assuming that he is an expert (or, at least, has a nodding acquaintance with the "expert" terms such that he will no what they are and will know to ignore them).
Classically, you don't know what you don't know - so how can you make a decision. In fact how can you even recognise that there is potentially a decision to be made. How do you know it is an optional extra that you can take or leave?
I'm sure you are getting the picture.
Second - you should not refer to your products as "downloads"
When I see, under my account, a link to all downloads, I think I am going to see a list of all the things that your records show I have download.
THAT would be my downloads.
You products are themes, products, modules etc. They only become downloads AFTER I have downloaded them.
This type of metonomy is very common and perfectly acceptable in normal speech but it is not simply a question of be snooty and some kind of grammatic purist.
It is, rather, that it is slightly demeaning to your fine products and is not a way of writing that a professional writer would use.
I suggest that you find another way of referencing them, starting from your side of the desk, as products (a bit clanky and unexciting, this word) or something similar that offers them to the customers.
Who, obviously, then can "download" them.
Kind regards
Robin Donald
|
