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Are you having trouble with those pesky Facebook banner dimensions? Is your banner or cover photo just not looking right? We’ve got you covered. Your Facebook cover photo says a lot about your brand. For a business to thrive online and have a social presence, it needs a good looking Facebook...
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As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Over time, social media platforms have transformed. From their...
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Did you know that Facebook videos generate over 8 billion views every single day? And that 8 billion is double where that number was a year ago? While some of this massive success can be attributed to autoplaying videos and favorable view-counting methodology, the fact remains that Facebook video...
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Many of us who work with WordPress work alone or with a small team, and in-person meetups don’t happen every day. Working from home, as many in the WordPress community do, can be isolating. While you love your family (and pets), you may want to connect with more people who get what WordPress...
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Facebook is exceptional at keeping us connected to people we’d otherwise lose touch with. It’s equally adept at helping us stay involved in the lives of our family, friends and professional contacts. There’s an art to picking and choosing who sees what, though – just because we can share...
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Social media is a key component in most business strategies. If you have a WordPress website but lack social media profiles, you’re probably missing out on a lot of potential traffic. On the other hand, you can use many WordPress social media plugins to connect your website with your profiles...
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The Facebook Tracking Pixel is a tool you can use to track conversions and customer actions to build optimized ad campaigns that lead to better conversions. The tool comes in the form of a snippet of JavaScript code you can run through your site to track actions users take. Although anyone with a...
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The Open Graph Protocol is a series of meta tags you can add to your webpage to allow it to become a rich object, used by social media platforms. In practical terms, this means you can use basic HTML tags to add key information about your posts, which social networks like Facebook, Twitter,...
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Thanks to WordPress’ multisite option, you can create a network of sites using a single WordPress installation. It’s a fantastic feature that powers some of the biggest sites in the world, including WordPress.com, Reuters blogs, and BBC America. In this article, we’ll introduce...
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You’ve likely noticed how many videos are published on Facebook each day. So many, that getting yours noticed is more challenging than ever. It’s hard even for an established publisher. For newbies … it’s like heading down a blind alley. Fortunately, you can cut through the noise by...
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Search engine optimization (SEO) is essential to the success of any website or online business. It can help you rank higher in Search Engine Results Pages (SERPs), boost organic traffic, and increase sales. In the past, SEO has been time-consuming due to everything involved, including keyword...
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Live video is being prioritized more and more often by nearly all social networks. But specifically Facebook. The social giant makes going live incredibly simple, especially if you’re using one of its many mobile apps (including Instagram). However, just pressing the red Go Live button...
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