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Over the past decade, Email Marketing has become increasingly popular and essential. It serves as a reliable marketing channel to educate new subscribers, establish your brand, and boost your CRM efforts while progressing toward your sales funnel. However, choosing the right email marketing service...
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With the upheaval in today’s SEO market, you need tried and true strategies, workflows, and tools. Getting the #1 placement on Google is harder than ever. If you don’t rise to the top, you are missing out on attracting qualified visitors, increasing sales, and establishing yourself as...
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Understanding how to hire a content writer, particularly a good one, is not something that comes naturally to most business owners or managers. I know this because I’ve been a professional blogger, editor, and content manager for a decade now. I’ve witnessed client after client...
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Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if...
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Even if you were living under a rock and in a cave, I’d be willing to bet you’ve heard of content marketing. It’s been the buzzword of the year for several years running and it doesn’t appear to going away anytime soon. It’s the modern method of selling and selling has been going...
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Choosing the Content Management System (CMS) for a content operation is a “make or break” decision. It’s not easy to commit to one and then switch to another. The best content management systems will give you room to scale your operation and be simple enough for your writers to...
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Why are good marketing newsletters important? Because a huge part of marketing is keeping up with the action! To do your best work as a marketer (of any kind), you need to update your knowledge on a regular basis. But subscribing to every newsletter you come across just ends up filling up your...
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Every business, big or small, needs a social media presence. That’s why a social media scheduler is so important. But when it comes to choosing the right one, it’s all about what the tool can do for you and if it fits your needs. You might have seen MeetEdgar while doing research for...
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Email segmentation is key to a successful email marketing strategy. In fact, selling to or engaging with your email contacts effectively is impossible without developing a list segmentation strategy. Email list segmentation enables you to break down your audience’s key characteristics so you...
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When you run a website, you have a lot of ways to stay in touch with your users. There’s email marketing, push notifications, and even text messages. However, integrating SMS marketing into your web operation is a bit more involved than the other methods we mentioned. In this article,...
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When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. Blogging trends are more about knowing what works and improving upon those things. In this article, we’ll look at the most...
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Artificial intelligence (AI) is making a big splash in the world of WordPress. Popular WordPress plugins have already added new AI features to enhance functionality, and new AI plugins are coming onto the scene to bring the power of AI to WordPress. This allows users access to ChatGPT-like tools...
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