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How to Name a Blog or Podcast

How to Name a Blog or Podcast

October 2, 2022 in Marketing | 5 comments

Blogs and podcasts have stiff competition. There are so many out there that are competing for practically any keyword combination you can come up with. Unless you want to completely forgo your dreams of launching your project, though, you’ll need to choose a name – one that reflects your brand,...

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What is a KPI? A Marketer’s Guide

What is a KPI? A Marketer’s Guide

September 26, 2022 in Marketing | 13 comments

Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if...

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