Personas: What They Are, How to Make Them, and How to Use Them in Marketing
One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent this problem. In this … Continue reading Personas: What They Are, How to Make Them, and How to Use Them in Marketing
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