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How To Run A Contest On WordPress

Posted on August 12, 2014 by in Tips & Tricks | 36 comments

How To Run A Contest On WordPress

Running your site on WordPress offers several distinct advantages. For instance, you can manage your online presence more easily than if you’d opted for a non-CMS solution. But you can also set up and run contests on your site, which can do wonders for building your reputation and establishing your brand as one to pay attention to.

You’re not limited to just writing a blog post that says, “Hey, enter my contest!” either. You can utilize a variety of companion tools to set up a contest, run it for its duration, promote it, and select a winner from within the WordPress dashboard for the most part.

Before I delve into the finer details of how to pull this off, let’s first talk a little bit about why you might want to run a contest in the first place.

Benefits of Contests 

Contests are fun. That’s a given. But running one for your business is about more than just fun. In fact, it can provide concrete benefits to your company. When you run a contest on WordPress — or on any website, for that matter — it’s going to be shared across social media. And it’s going to net your business attention. Allow me to explain it like this. Contests will get you:

  • More followers and fans. All it takes is promoting your contest on social media a few times and you’ll see your follower count increase. No joke. This isn’t some overhyped claim, either. It will happen because people love contests and free stuff. It plays into basic human psychology. Might as well take advantage of that fact, right?
  • More comments, likes and overall engagement. People like to share contests with their friends. It’s fun. Plus, if one of the entry methods for your contests is to make a comment, like your Facebook Page, or otherwise engage with your company in some way (more on that in a bit), you’ll see your likes and comments skyrocket.
  • A bigger email list. As people enter your contest, you can collect new email addresses in the process. You have to be upfront about it, of course, but most people will agree to be added to your list if it means a shot at winning something and the promise of being notified of future contests.
  • Expand your brand’s reach. As word spreads about your contest, your company will become more visible to a wider audience. That’s a real perk, because it means expanding your brand’s reach and potentially exposing your products or services to new potential customers. On top of that, you’ll quickly build a reputation as a brand that likes to be generous. That kind of rep can take you far.

Decide on Your Objective 

Now that you have a clearer picture of what benefits contests offer to your business, we can look more closely at the process of implementing one. Your first step has to be to decide on an objective. Running a contest “just because” isn’t a fruitful way to make business decisions, first of all. I mean, you wouldn’t send out a press release “just because,” would you? So you shouldn’t approach contests in a haphazard way, either.

The first thing you need to ask yourself is what do you want to accomplish? Do you want more followers on social media? More site visitors? More email signups? More paying customers? All of the above?

Figure out what you want to get out of the time you spend on setting up a contest and write it down somewhere. It will help to guide the rest of the decisions you’ll have to make as outlined in the remainder of this article.

Decide on a Contest Type 

Your next step is to figure out the kind of contest you want to run. There are two broad categories from which to choose from:

  • Sweepstakes. In this type of contest, people sign up to win a prize of some sort. They “enter to win” whatever it is you’re offering up. Giveaways and raffles fall into this category of contests. These are good when you want to attract as many entrants as possible and to expand your reach to the widest number of people as you can. But be warned: Not all of your entries will come from those who are remotely interested in what you’re selling.
  • Skills-based. As their name implies, these kinds of contests require entrants to demonstrate a skill before they can be considered for the prize. People are required to complete some kind of task like taking a photo, making a video, or completing a mini-project to enter. While your entry pool here will be much smaller than it would be for a sweepstakes, it’s much more likely that entrants will be in line with your target customer goals.

Plugin Solutions 

You’ve got a handle on why you should hold a contest and what you want to get out of it. You’ve even landed on the type of contest you want to hold. All that’s fine and well but how will you actually, you know, run this thing?  And how does WordPress play into all of this? Excellent questions — if I do say so myself — that I’m going to venture to answer here.

Your first option is to use a plugin on your WordPress site to setup, manage, and pick a winner for your contest. You have several plugins to choose from. I’ve picked several to feature here that I think are top-notch:

ContestHopper

contesthopper

A simple little plugin that makes setting up and managing contests a breeze. Run social sweepstakes and giveaways like a champ without having to get bogged down in unnecessary details. It comes with social sharing buttons, URL shortening, Random.org winner selection and integration with several popular newsletter services. It’s fully customizable, responsive, and you can set up as many contests and receive as many entries as you want.

myCRED

myCRED

If you want to take a slightly different approach than the standard giveaway for your contest, MyCRED might be a good choice for pulling it off. This plugin is a points management system that lets you select how a point system works on your website. How do people who sign up for your site earn points? Can they trade them? How can you manage and keep track of who’s in the lead? A few examples of how people can earn points is through signing up, commenting, logging in, and viewing content.

Submission Manager by Submittable

Submittable

While you have to be a Submittable client to use this plugin, I thought it was interesting enough to include because it just goes to show how versatile contests can be, especially if you’re going the skills-based route. This plugin makes it easy to integrate Submittable submission forms into your WordPress posts and pages. This way, you can accept entries in a variety of file formats, without making your visitors navigate away from your site.

Pick Giveaway Winner

Pick-giveaway-winner

You can get much more straightforward than this plugin. Pick Giveaway Winner lets you quickly select a winner at random from the comments made on a designated giveaway post. A nifty feature here is you can disqualify those who enter more than once — or only count one of their entries — if that’s your preference.

WordPress InviteBox Plugin

InviteBox

If you’re interested in setting up a refer-a-friend promotion for your site then you might want to make use of this plugin to use with the InviteBox service. You can easily set up a variety of referral programs. You can offer instant rewards for referring a friend, you can use the refer-a-friend promotion as a method of contest entry, or even set up goal-based rewards. Add the widget to your site to quickly allow people to refer your site and get something in return.

Comment Contest

Comment-ContestThe last plugin I’m going to discuss here is called Comment Contest. If the only way you want to accept contest entries is through blog post comments then this plugin is sure to seal the deal. Easily select which post hosts the contest. Then you can manage, delete, and restore comment entries from your dashboard. After you set the parameters for winning, the plugin will select the winner for you. Easy.

Contest Platforms 

Just because you plan on running your contest on WordPress doesn’t mean it has to be plugin based. In fact, there are several contest platforms you can use — that often have widgets that can be integrated into posts, pages, or sidebars — that provide more flexibility for the contest’s terms.

A few options you might want to consider include:

Rafflecopter 

Rafflecopter

This popular social contest platform is perfect for giveaways and sweepstakes. If all you need to do is select a random winner, this will work great. Plus, Rafflecopter lets you accept entries in a variety of ways that you determine, from retweets to comments to likes to shares. Pretty much any social action qualifies, making this a great way to expand your social reach very quickly.

Strutta

strutta

This contest platform makes it simple to set up branded contests and sweepstakes with the end goal of conversion in mind. Used by the likes of Starbucks, Toyota, and Adidas, Strutta lets you create social promotions for launching contests on all the major social sites and on your website. It relies on templates, so setup is quick and painless, too. And the Designer tool allows for custom CSS and personal domain use, if that’s more your style.

Piqora

piqora

Though designed to be a comprehensive tool for managing Instagram, Tumblr, and Pinterest, Piqora is also excellent for setting up and managing promotions. You can create customizable landing pages, post user generated photos, and configure automated tracking. Plus, you can easily monitor your progress through a robust set of analytics tools and cross-promote the whole shebang on your WordPress site.

Votigo

votigo

Votigo is another social media marketing platform but it also makes it simple to set up promotions that build engagement and followers. You can integrate your contests into your social accounts like Facebook, Instagram, Vine, and YouTube and/or promote it directly on your website. A developer API is available for total customization, too.

A Few Extra Tips 

Running a contest that is primarily based on a WordPress site will take some effort to set up, I’m not going to lie. But with so many tools available to you, it’s hard to go wrong. Still, you might want to keep a few of the following tips in mind as you proceed:

  • Keep it Brief. I mean that in every possible way. Set the contest duration to a short period of time — between a week and a month is typical — and make sure the accompanying copy and directions for entry are brief and to-the-point. There’s no need to write a book. Just tell people how to enter and trust they’ll do it.
  • Follow Through. Running a contest can be a great way to build interest in your company and brand but you can’t stop your efforts as soon as the promotion is done. It’s vital that you keep up the hard work and continue to engage with your new followers. Thank them for connecting with you, respond to their comments, and basically be a real, live human being.
  • A Contest for a Contest’s Sake Doesn’t Work. Failing to pick an objective for your contest or throwing something together last minute might still bring in new followers and visitors to your website but it’s highly unlikely that those people will actually be interested in what you’re selling. Your contests or giveaways need to be related to your industry and what you’re offering as a brand, too, for them to be effective.

Conclusion 

Contests are an excellent way to promote your site, especially when you’re trying to build up an audience quickly. But that doesn’t mean you can take a one-size-fits-all approach. Working with a WordPress site means you need to think about plugin and external contest solutions. You need to think of how a contest would be presented on your site and how it would be integrated into social media — and vice versa. Running a contest on WordPress is so much more than just gathering entries to give away a prize. It’s about laying the foundation to build a solid brand reputation. That’s worth a little bit of extra effort, don’t you think?

Article thumbnail image by venimo / shutterstock.com

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36 Comments

  1. Merci, thanks

    Great tips and ressources

    Will use it for this website I made with DIVI http://diasiaawards.com/

    Kind regards from France

    Claude

    • Beautiful site

  2. Great article! I have been considering running a sweepstakes for Paperless Creations!

    Glad to know there are easy to use resources for it.

      • Brenda,
        Thank you for your article.
        I work with a non-profit in Louisville, KY and we work with safe water solutions in the developing world and in disaster situations.
        We also use business to fund our work and training to other organizations to better save lives.
        One is we sell used shoes to an exporter and he sells them all over the world for affordable business opportunities internationally. It keeps tons of shoes out of landfills, too.
        We are growing the business with some partners with a larger footprint and they are asking if the schools they are involved in could compete for a prize as they do shoe drives across several states.
        Would you be willing to talk with me so I could pick your brain on the best tools for this?
        I was not able to imagine a direct link with the products you mentioned in order that schools could report their amounts each week and see where they are to be challenged and inspired while competing with other schools toward a grand prize and to watch how their growing shoe totals are specifically doing certain water projects to save lives.
        It would be a great tool.

  3. Thanks for this great article showing an excellent way to generate good relationships with our readers

    Very good contribution they make every day, I’m always learning something new.

    • Brenda Barron

      It really all does come down to relationships!

  4. Thanks for the article Brenda. I am about to start a challenge soon and this comes in at right time! 🙂

  5. Losing sight of ‘brand reputation’ and failing in followup engagement with followers for the same simply fails the contest.

    Valuable, insightful and encouraging post.

    • Brenda Barron

      Happy to hear you found it valuable, Uzair! And I couldn’t agree with you more — a contest without engagement is pointless.

  6. Very cool. Thanks for writing this.

  7. Very impressive article Brenda. Nice collection of plugins and information for add contest in WordPress blog. Thanks for share this valuable information.

  8. Thanks for this. Was planning a contest and this just gave all the encouragement, tools and process to proceed with it.

  9. First of all, I would like to say thanks for sharing this great post and valuable tips. This is really helpful to me and I am thinking that why not to use these tips on my blog to run a contest on it. 😀

  10. Thanks for the Votigo mention Brenda!

  11. Thanks for the plug in recommendations. I run a lot of contests in the UK and these will be useful. You haven’t mentioned the importance of terms and conditions though – absolutely essential for any contest or sweepstakes!

  12. Great advice! I’ve noticed a lot of bloggers in my area of interest just toss out random sweepstakes prizes, typically a sample they were given for PR. From this I’d add the advice: choose a prize that reflects your company or website. I believe this is important if you want to draw in people who are going to become valuable customers in your niche and not just looking for a free item.

    • Brenda Barron

      I couldn’t agree more, Rich! The prize shouldn’t be random. It needs to fit in with that your company does in the first place. Otherwise, what’s the point?

  13. Hi!

    Is there any way to run a contest not subscribing but liking the Facebook page? Is there any plugin out there to run a contest where you must like the Facebook page to enter the contest?

    Thanks in advance.

    Oh, I am you customer and I am logged in, but I have to fill my name, and email to comment. Is this correct?

    • It’s against Facebook’s terms, so most contest apps will not let you do that.

      • Hi Nick and dogdayfear,

        Just a point of clarification around contests and Likes; although it actually isn’t against Facebook’s terms of use anymore to run a contest through likes, it will soon not be possible to require someone to like your page before using a contest app, (i.e. to fill out a sweepstakes form or submit a photo to a contest.)

        Although this may seem detrimental to contests as a tactic, this should actually be seen as an opportunity. Likes are only a means to an end that contests and sweepstakes already facilitate through collecting names and emails of potential customers, so focus on your most important metric; entries!

        Cheers,
        -Danny

    • Thanks, Nick & Danny for your answers. I will reconsider my first idea about contests.

  14. Brenda,

    Thanks so much for the nod in your article to Strutta, it means a lot to us! 🙂

    The comment from Di Coke is certainly important; you can’t forget the need to understand the legal considerations around a contest! We actually put together a guide that can be downloaded here: http://go.strutta.com/legal-guide/. Hopefully this can be helpful for a few of your readers!

    Cheers,
    -Danny

  15. Great write up Indeed!

    Firstly, I would like to thank you for sharing such useful stuff. I would really love to share this ultimate guide with my online friends. I will implement the above given tips to my blog and lets see what comes the result.

    Thanks for sharing. Truly appreciate your efforts 🙂

  16. Thanks, I been wanting to do a contest, I have been given items to do contest with, but not sure where to start. This entry has helped me out. CourageousChristianFather.com

  17. Thanks you Brenda ,I was was searching for how to do contest on my blog and found this post.
    thanks for sharing 🙂

  18. Hi Brenda,
    any suggestion for a photo contest software?
    Thanks
    Sara

  19. Do you have any advice on how to set up a way to have a voting system and winner? We want people to vote on three items and then be able to pick a winner from the item with the highest votes, to win a prize. If you look at our website sistercraftwars.com it would make more sense:)

  20. Hi Brenda. Thanks for the great advice!

    I’m thinking of running a competition where, Ideally, I would like the winner’s ‘prize’ to be kudos or glory only. I would feature the winner on my site and announce it across social media. I have not been able to find any advice or instances of this scenario online. Do you think this could be done successfully? If so, how would you go about it?

    Thank you.
    Sinclair

  21. Gleam.io is the best giveaway tool available to host a giveaway in your blog or website. The tool is visually appealing too. But it is costly.

    But they are conducting these giveaways every month for 1 year free account. You may get lucky. This month’s URL here http://bit.ly/1KDlydv

    All the best !! 🙂

  22. Hey guys,
    I have been using rafflecopter for a while now but just downgraded my account as I was paying over $80 a month and it was a little too much. I used this post as a resource as I’m a big Divi/Elegant themes plugin fan but eventually I ended up using a couple of other plugins. Thats where it gets interesting.

    I am currently using the Kingsumo plugin which is around $200 but after a 50% off discount that I found on the smart passive income blog it was a little bit more reasonable. The reason I bring this up is that I initially bought the WP Contest Creator Plugin and after several emails back and forth with support (very quick responses) I finally came to the conclusion that it was just not playing well with Divi and my mailchimp list. It took me about 24 hours to figure this out after which I politely requested a refund. Long and short they have not honored the refund of close to $100 and I’m pursuing paypal resolution after email correspondence and my claim has been fully denied. They say in their marketing that you have 14 days to request a refund.

    Kingsumo on the other hand, worked pretty much right away and I was up and running with my first giveaway rather quickly. The app is part of Noah Kagen’s plugin empire and I have experience with his pop up tools that I use in conjunction with Elegant’s Bloom (Another great plugin).

    So, be careful who you buy from and I can attest that the Kingsumo contest plugin is working well with Divi and my results have already been 100% better than those I experienced with Raffflecopter.
    Hope this helps,
    Will

  23. so fantastic posts elegant theme
    i use my cred and it is the best choice for this
    thanks for your incredible blog

  24. In above all I could not find free solutions which gives unlimited leads,any idea?

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