Theme Sneak Peek: Convertible

If you have ever clicked on an affiliate ad, then you are probably familiar with the classic “sales pitch” landing page. I have always wondered why, in an industry that is so interested in subtly and a/b testing, why so many of these landing pages look so ugly! Changing your “buy” button from red to green might increase conversions, but what happens when you make a sales pitch page that actually look professional? Our next theme, Convertible, will be a landing page theme that is both functional and beautiful. It will come packed with loads of custom modules and customization options. Aside from the visual appeal, we are also hard at working creating an awesome visual/drag-and-drop content builder for structuring your page. This new content builder is the part of the theme that I am most excited about, and I will be giving everyone a preview of that in the near future!

 

121 Responses to “Theme Sneak Peek: Convertible”

  1. Roy says:

    This is awesome, very useful. Thanks a lot. I´ll be waiting for this theme.

  2. Mikey says:

    very nice Nick! As a landing page layout, is this meant to be for an individual page? How does this play into a full website?
    Thanks

    • Alex says:

      I believe this is supposed to be for those sales pitch pages. look up “Squeeze page” on google, they almost always look wretched.

      So you can twitter a link about your new product and provide a link to this page that may or may not have additional pages built in, most don’t, just payment gateways.

  3. Baptiste says:

    Very nice !
    Is it a Responsive theme like evolution ?

  4. I can’t wait for this theme! Already I have some great ideas! Thanks, Nick! Can’t wait for it!

  5. Daniel says:

    You should really consider making this a plugin, an option in all themes… every site needs targeted landing pages to convert surfers into buyers.

    When you make this another theme, then a new WordPress install needs to be created for that domain, in a directory so this can be loaded. And if anyone wants more than one landing page then another install of WP has to happen.

    Am I thinking about this wrong?

    • Lisa Young says:

      Ditto. I would LOVE to see this functionality as a plug-in for any theme. I use sales pages on all my sites, and end up with a wonky “single column” version of whatever the theme has created. Doesn’t have the same pizzazz as this would as a plug in!

    • Kaelin says:

      I completely agree! This is exactly the add on functionality we need in every theme, not just one.

      Please?

      :)

    • skeith says:

      +1 to this suggestion
      plugin version is awesome

  6. Phaethon says:

    Awesome. Will the drag & drop feature allow us to put in an opt-in box somewhere on the page?

    • Lyndsy Simon says:

      It is important to think about opt-ins and list signup forms. Good point.

      I usually have to hack something together for that – case in point: http://photographybasics101.com

      The list signup on the right is actually two widgets, and I’m still not happy with how it looks. The only reason I’ve left it that way is because I intend to move that site to EG’s Evolution theme in time.

  7. John says:

    Can’t wait for this one :) someone with some skill is finally putting some aesthetic appeal to landing pages.

  8. Jamie Gough says:

    Nice! This will definitely be useful!

  9. ThemePremium says:

    The theme looks really great. With each new theme from ET, the quality of themes is improving.

  10. Keith Davis says:

    “… we are also hard at working creating an awesome visual/drag-and-drop content builder for structuring your page.”

    Sounds fantastic… Headway watch out.

    Something to look forward to.

  11. paul says:

    That looks sweet! Very clean and well thought out

  12. another ridiculously smart theme. you guys rock.

  13. Faizan Elahi says:

    Looks like a very good theme, keep up the great work !

  14. Caleb says:

    Nick,

    Would you possibly add an “above-the-fold” opt in form, perhaps where the “get access” button area is now. This is well known to increase visitor conversion rates (goal of landing/squeeze pages).

    Thanks!

    Caleb

    • Jerry says:

      Thanks, Caleb.

      I won’t defend the visual appeal of most squeeze and sales pages, but the only thing that really counts is conversions.

      I look forward to ET applying some nice design touches to this (and it should be a plug-in as some have suggested), but I sincerely hope that final decisions are based solely on functionality in the sales process.

      Thanks.

  15. TWDRumors.com says:

    Nice theme.

  16. matiasgt says:

    Nice theme! I hope for themes to develop a download blog, maybe integrated with download monitor plugin

  17. Freecmstheme says:

    i hope… convertible themes can responsive for an browser like Evolution themes…
    :)

  18. I look forward to expect from this new theme! beautiful

  19. Ashmita says:

    Minimalism at it’s best and yet looks very appealing page. Looking forward for it’s release.

  20. Dipak says:

    Nice clean and simple eye-catching design, Good work as always Nick!! You guys are AWESOME!

  21. Dee says:

    I can’t wait to dibble and dabble with it!

  22. Ryan Yu says:

    Wow I’m really looking forward to seeing this theme!!
    Thanks a lot Nick!

  23. Kathy says:

    Nice theme. I can’t wait to use it. :)

  24. Magnums says:

    Looks good, I hope we will be able to add nav bar at the top and/or bottom of the sales page. It would serve as a gateway for those customers keen to find out more about the product.
    Thank`s for the video screen at the corner, it’s really eye catching.
    I agree with Caleb about the need to have a “above-the-fold” opt in form.

  25. JP Julpe says:

    I’m very excited to

  26. Cedric says:

    WOW, this is just an amazing idea…Did you link custom fields to auto responder like Aweber ? Where are the inscription fields ?
    Amazing work again :) Thank you

  27. Andrea says:

    Thank’you for the job ! Nice !

  28. Rick Adlam says:

    Hi Nick,
    Thanks for listening and putting your design spin on this Internet Marketing Classic.
    Rick

  29. Joe Vains says:

    Nice work, as usual ! :)

  30. ramthas says:

    Wow… super Squeeze Page.
    Tanks :D

  31. Tony says:

    Wow…love it…I’ve been waiting for something like this since I do a lot of internet marekting…this will be great for clients using PPC. Nice…can’t wait!

    • David says:

      Agreed, Nick can you please, please, please create an Internet Marketing Blog theme to, I’m pretty sure a lot of users wanted this last time you did a poll.

  32. Wow, looking awesome :) I’m thinking about next year subscription, awesome themes :)

  33. Jan Myers says:

    Great squeeze page. Love the look and can’t wait to get my hands on it. Thanks for reading my mind.

  34. Lyndsy Simon says:

    Looks good!

    I’ve also tried to find decently-designed sales pages. It’s hard. This is the best I’ve found to date: http://mybusinesstollfreenumber.com/

    I’ll almost certainly be moving over to Convertible, though. It is much cleaner.

    One request – include LOTS of customizability. Don’t make us go hacking through the CSS and PHP unless we have to :)

  35. Pranjal says:

    Interesting, from last few themes Nick is coming up up with a entirely different ideas, and this one seems more beautiful :)

  36. Bangfruit says:

    Looks like I can scratch one thing off my Wish List..

    Niiiice!

  37. Johnny says:

    I was JUST about to pull the trigger on a landing page / squeeze page theme. I’m gonna wait for this instead! Any idea on release date?

    I’ll also be very happy to beta test as well :D Do lots of affiliate marketing and going to setup a few new campaigns soon. Contact me through my email for this post.

    I think the few suggestions where right though – have it in plugin form and a theme as well, to increase versatility, and have a nav bar up top, which I believe it will.

    Cheers

  38. GTJP says:

    This theme is nice, but I was kind of hoping for something a little closer to http://getpremise.com/

  39. Looks good but for a one page or less paged site. Not a blog for sure.

    • Lyndsy Simon says:

      On that note… any chance you might include just the HTML, CSS, and images as well this time?

      While I use a WordPress Multisite install for a lot of my stuff, it would be nice to be able to use this theme without the overhead of WP at times.

  40. WPSPY says:

    Wow. Thanks and waiting to test it

  41. EMG says:

    Do you have plans to release any “responsive” themes? Got clients asking for them like crazy all of a sudden!

  42. Dhaval says:

    nice and awesome theme.
    waiting for it.

  43. Mark says:

    Yet another great theme, thanks Nick!

  44. Becomm says:

    WOW!! I’m impressed…

    The layout is simple and minimal (which is good :p ), and I can’t wait to know more about the new modular content builder…

    Any ETA for a release or more sneak peaks before the end of the year?

  45. TechSero says:

    Great design. Waiting for it! :)

  46. yes yes yes!!! I have wanted this for several months now but decided not to mention it. I will be using this theme in the future. Thanks a million!

  47. Bikram Singh says:

    Yet another wonderful theme.

    I was wondering Nick, why don’t you release a theme for Article directory? I am sure many people will want to have that. At least, I would like to get one :)

  48. Swamykant says:

    Superb Theme. Great work guys.

    Thanks for sharing the details.

  49. Barbara says:

    Thanks for the “New Year’s gift”. Almost bought another theme for a landing page function. This is much better. Bravo.
    PS Release date for our new Convertible?

  50. Heshan says:

    Great! I was waiting for a Landing Page theme. Hope this would also include usual Sales Page features as payment gateways, Signup forms, etc..

  51. VMobile says:

    Nice clean theme for Internet Marketers :) Love it!!

  52. I am looking forward to this. I just bought developer access and am using your Nova theme for a product development website. It’s very clean, but the default code–in particular, the header tags–are not optimal for SEO and have to be changed manually. Since you can use css to make anything pretty, I’d suggest making sure that you have h1, h2, and h3 in the optimal places to help non-technical customers achieve rankings easier.

    That said, I’m very much looking forward to this theme!

  53. Ravi says:

    This theme is looking awesome. I am waiting for it.

  54. Gunawan says:

    so clean & nice,, wondering how you achieve this talent,, coding mixed with neat graphical interface,, the balance of left brain and right brain

  55. Don says:

    A very straightforward theme. This theme can lead to altering changes. Don’t miss your chance for elegantthemes’ giving us better sites and transforming us to be a better publisher!

  56. Looks like we are getting something new from Elegant Themes in the new year. I’m excited to try the visual editor.

  57. Would LOVE to see a stylized form for email sign-ups, would make this a killer theme.

  58. Holly says:

    Waiting patiently (for the most part). :)

    Looks great!

  59. Looks a great theme and not before time. I have used a lot of single splash pages for various different concepts and they have worked well – however the themes have always been poor.

    So rock on with this theme as it looks great.

    Can’t wait

  60. When, when, when???

    Please say soon!

    Laurie

  61. ian says:

    ahhh is this ready yet?!

  62. Terry says:

    Patiently (not really) waiting for this one.

    Great Idea

  63. kraymer says:

    Provide this theme for me to purchase immediately!

    If you don’t… I shall sit and wait patiently until it is available for purchase!!!

    You’ve heard my demands, your move ET.

    ~kraymer

  64. Holly says:

    Oh, how I hope this is made available soon! I put off my site development until it is released. I know it will be worth it, but the.wait.is.killing.me.

  65. Mark says:

    Got to say the standard ‘sales landing page’ really puts me off. Will be great to try this out. Any news when it will be ready?

  66. Nimitz says:

    Very nicely done. After release of this one. More and more affiliate marketers and wordpress gurus that will use this one.

    A big plus and advantage of this theme is the price. They will get a brand new theme 60+

    Nick, I can’t wait for the release of this new theme. Notify us on our emails.

    Thanks and God Bless Nick

  67. skyapps says:

    hi
    thanks
    it’s very beautiful

  68. Roland says:

    Hi,
    This theme sounds like a much needed design. Any idea when this will be live?

  69. This is really great and i am sure it would fulfill expectations

  70. Chander says:

    Hi,
    I love your wordpress themes & would like to buy a subscription.
    just a quick question, Are all your themes Buddypress ready?
    Or can they be actually used with Buddypress installed?

    Hoping for a quick reply…

    Chander.

  71. JP says:

    Yes, WooThemes have a content builder at ther heart of their listings sites, you still have to code some bits though, so it will be interesting to see what you come up with.

    BTW the best converting buttons are ORANGE, there is a whole color emotions wheel so I hope your theme will be flexible. (Red = Danger but also Action, Blue = Cool but also Corporate, Yellow = fun and sun/, Green = OK and Eco. Orange is a mixture of Yellow and Red, it converts best, check Amazon and any decent sales page.

    A landing page is like one big powerpoint presentation in one long page, but what matters is what is visible “above the fold”, Nick, if you go have a look at http://bit.ly/SqueezeT and the video at http://bit.ly/fSqueeze you will get an idea of what you should be including. I am still waiting for a business theme and a “local” theme, email me and I will explain.

  72. mobile says:

    where can i find this ribbons ?
    these are very beautiful

  73. René says:

    Very nice theme. I hope it will be released soon.

  74. julie says:

    I hope we hear an update soon! Really looking forward to using this!

  75. Stephan says:

    Hey Nick:

    It’s my birthday today. How about a little gift?

    Good work.

    S

  76. Michelle says:

    Will you make a page template, I have needed one for a while and thought of using iweb for it. I guess I can make separate sites for each, but a page template would be great,

  77. Eliezer says:

    Fullscreen image slider theme, please!

  78. JohnnyD says:

    Your themes are always so amazing!

  79. Pranjal says:

    It too much time now, since you’ve outed sneak peek where is the final version?

    • PaulOb says:

      A sneak review of a car can take years or may not even go into production. A person who has a mass following needs to keep the people interested …… look at how many sites are released a year then look at your own work load. It will happen.

      Kind Regards
      Paul

      • Pranjal says:

        Yes, you are right, but now I’m obsessed with the fast work and quick launch of elegant themes, because Nick is real Pro at making themes and launching them, too.

        But of course Elegantthemes now have a large collection of stunning themes, so he might be busy at updates as well.

        Warm Regards,
        Pranjal

  80. PaulOb says:

    They say a kettel never boils if you look at it……….so turn around and I am sure it will be available

    Please and any blogs and what is for 2012 important to us all

  81. NgPillai says:

    Awesome creation of theme. Looking forward for more themes in future.. Keep up the good job

  82. David says:

    Looking good, cannot wait to get my hands on it once it’s released…

  83. There’s a reason that long-form sales pages exist, and that they are still widely used today.

    The work. Plain and simple.

    If this were a plugin with a myriad of design options I’d be all over it!

  84. Rem says:

    Looks great!
    Nice job guys!

  85. Green says:

    Very smart move nick! I’ll be renewing this year, congratulations on creating the best theme club ever!!

  86. Cant wait to get my hands on this !
    ps. Why is sytem blocking me if i enter my primary domain ?

  87. Ayame says:

    When the theme will be released?

  88. Paul says:

    Still waiting…

  89. מחשבים says:

    this is a wonderful theme. thanks..

  90. Jonny says:

    Truly gorgeous. Great job so far. :3

  91. Kalex Kruz says:

    I cant wait for the new theme…Can we use any of the themes available now as a landing page? Does anyone know if the “unbounce app” works with his themes?

  92. Web Elements says:

    Very cool and clean theme.

  93. Aminka Ozmun says:

    Speaking of ET and landing pages, where is your Hostgator affiliate page with the great discount?

    I went with Bluehost ultimately but now have need of an additional webhosting account and I’d be happy to oblige you with a referral fee by getting Hostgator through your affiliate link!

    Can’t seem to find it, though…so where’s your Hostagator affiliate landing page, Nick??

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