New Theme: Convertible

Convertible is a new take on the classic sales page. Landing pages are useful for marketers who have a single product to sell and need to create a page to pitch it to their visitors. Our landing page theme comes with tons of easy-to-use elements such as buttons, pricing tables, image sliders, tabs and more.

A landing page needs to be versatile and customizable, which is why we devised an entirely new way of managing your pages. Convertible includes a custom Drag and Drop page builder that allows you to completely customize your landing page without ever having to touch a line of code. I am confident that anyone who uses the new builder will soon wish they could use the same functions on their other websites as well, which is why we will be developing the builder technology into its own plugin in the near future to be used with any theme!

Drag and Drop Page Builder

With Convertible comes the most advanced feature we have ever packaged with a theme. Your page is no longer built using the standard page editor, but instead with our custom drag and drop builder. No longer do you need to use HTML or Shortcodes to create advanced layouts, which often lead to WYSIWYG conflicts and headaches.

The builder works using what we call “Modules.” Modules can be whatever we want them to be, and in this case, are various elements that we thought would be useful on a landing page. These modules include Tabs, Toggles, Image Sliders, Buttons, Testimonials, Pricing Tables, Boxes, Lists, Videos, Images and more. These modules are stacked onto a visual canvas like building blocks, allowing you to intuitively structure your page without ever having to touch a line of code or get lost in a sea of excessive shortcodes.

Drag and Drop Modules Onto Your Canvas


To add a module to your page, simply drag it from the list of available modules and drop it onto your canvas. Once dropped, your module can be edited, rearranged, re-sized or deleted. You can have an unlimited number of modules of your page, allowing for infinite possibilities.

Rearrange Modules On The Page


Once a stack of modules have been added to your page, they can easily be re-arranged by dragging and dropping them around the canvas to change their order.

Re-size Modules With The Drag Of Your Mouse


Any module can also be re-sized on the fly. Simply drag the edge of the module with your mouse to adjust it’s size. The size is % based, so the visualization in the builder gives you a good idea of how big your module will be in relation to your other modules. A % value is also displayed as your re-size your modules. Modules also float and re-stack themselves. For example, if two modules with a width of 50% are set next to each other, they will float onto a single line creating a single 100% row that contains both modules.

Create Advanced Column Layouts and Nested Modules


If you would rather have a more exact approach to structuring your modules, you can next them inside columns. Like modules, columns can be dragged onto your canvas. Modules can then by dragged inside this columns. You can add multiple modules to any single column.

All Modules Are Also Shortcodes!


One really cool thing we have done is  make all of our modules function as shortcodes as well. This means that any module that contains text can nest modules as shortcodes within themselves, allowing you to create modules with multiple tiers. If you drag a modules into the WordPress text editor, the shortcode markup for the module is added automatically.

Add Widgets and Sidebars Anywhere On Your Page


Widget-ready-areas have been turned into modules as well. This means that you can drag and drop new “sidebars” onto your canvas and place them anywhere on your page. Anywhere that you can add a module you can also add a sidebar, allowing you to integrate your plugins and widgets anywhere in the theme.

I hope everyone puts the theme to good use. I can’t wait to see what you create! Let us know what you think of the new builder :)

145 Responses to “New Theme: Convertible”

  1. DD says:

    Nice one, thanks.

  2. ThemePremium says:

    Amazing theme. Going straight to members area to test it.

  3. Patrick says:

    Wow. That’s really amazing! Well done! Thanks Nick!

  4. Looks awesome, can’t wait to have a play with it, very cool stuff!

  5. Smooth one!
    Considering to take this one as my main blog theme.

  6. Babs Saul says:

    Very nice and plenty of scope – thank you.

    Might we have more drag and drop to look forward to?

  7. paul says:

    Stunning work! Thanks.

  8. Mel says:

    Very well done gentleman. I will be using this in the future.

  9. Ahmad says:

    nice work very elegant

  10. Affan Ruslan says:

    Great! This is awesomeness.
    Thanks elegentthemes!

  11. Lisa Stewart says:

    This.is.Awesome!!! I totally love you guys for this one.

    Say, I don’t mean to ask a dumb question, but can I use this for more than one page? As in, can I use this within and throughout Coldstone for the gazillion pages I already have? Or is this a one shot deal?

    Thanks again for your innovation.
    Lisa

  12. Wooow… It’s like a complete new way of using WordPress, I’m impatient to test all the possibilities !!

    Thanks for pushing the limits :)

  13. One word – incredible! Good job you guys

  14. carl says:

    Will you be reinventing the other themes to include the drag and drop functionality? Awesome work!

    • Tony says:

      I have the same hope! A plugin would be even more powerful. I predict subscriptions to ET would skyrocket just to gain access to such a plugin – not to mention access to the best WP themes around. Great work as always ET!

    • Nick says:

      We don’t plan on re-inventing old themes. However, we do plan to produce a plugin with the same functionality that could be used with any theme.

      • alex says:

        Nick,

        Can you give us an idea when the Drag and Drop Page Builder plugin for other themes might be available?

        No WP expert, but this could very well revolutionize the way WP sites are built, or at least propel creativity & productivity to new heights.

        Thanks!

  15. NigeB says:

    Whilst I don’t currently have a need for a landing page this is still an incredibly exciting development. In particular the development of a plugin based around the techniques developed for this theme.

    Editable pages will put you right up their with the theme frameworks. I love the idea of the customisation a this allows, in conjunction with the short-codes and beautiful design elements of Elegant Themes.

  16. Keith Davis says:

    Fabulous Nick
    Watch out Headway theme. LOL

    Can I use your video on an affiliate page?
    If yes, how to I embed it?

    Congratulations on this one ET.

  17. curdaneta says:

    You’re doing it better with every new release!

  18. Joel Eade says:

    Hi Guys,

    This is so good! I can’t wait to play around with Convertible, and I’m excited about what this may bring for future theme releases.

    Kudos!

  19. Phillip says:

    Great this should make a good part of my network, can make this be a newsletter section. :)

  20. Stephan says:

    I see now what all the wait was about.

    Would love to be able to toss a menu in, thereby expanding this theme from a landing page to a full blown site.

    Otherwise, this is a very promising development. Good work, Nick!

    S

  21. webowner says:

    Hello

    This looks amazing…

    Especially love the layout options with drag and drop.

    Thank you so much

  22. KomenEbook says:

    OMG….I’m really really don’t know the correct word to express Convertible.

    Superb? Awesome? Fabulous? Extravaganza?

    Thanks Nick!

  23. Astonishing work and brilliant ideas… Wow wee!

    This opens such an array of possibilities… Thanks so much Nick and all!

  24. Vivek Parmar says:

    Awesome theme..No words to explain this theme…

  25. Roy says:

    It´s awesome. ET Thanks for hear our needs. I just want to now if this is is responsive like evolution theme.

    Love ET.

  26. kraymer says:

    Clap…Clap…Clap

    Wow! congratulation Nick and the ET team.

    This theme looks freakin AWESOME!

    Can’t wait to see what you guys come up with next!

    Great work!

    ~kraymer

  27. Cleber Alex says:

    Just amazing! Lets create!

  28. seanrox says:

    Keep up the elegant work.

  29. Michael M. says:

    GWell done.
    A great new way to design a website.
    Will be utilizing it on a new site next week.

  30. Robert says:

    This is a “Game Changer”!

  31. daily theme says:

    Great release. Im really like drop&drap modules

  32. Woow…
    Great theme.

    I can not wait to try it.
    Thanks’ nick

  33. Efren says:

    excelente!!!!, se la volaron amigos!!!

  34. ChristyK says:

    Sweeet! Can’t wait to try it out. Thanks for all the hard work, Nick.

  35. Kathy says:

    Nice theme!
    Would like to try it right away.

  36. Edward says:

    Wow! Your team has outdone itself once again, thanks!

  37. Ryan Yu says:

    I have been waiting for this and finally it’s released!

    Wow it looks so awesome!

    Thanks for your great work Nick!

  38. Dipak says:

    Nick, you and your team done fantastic job. Just awesome theme design and specially drop and drop. The theme concept is very nice and create plenty of scope. Great Work ET

  39. Dipak Patel says:

    ET you are done awesome work, Vary new scope grow with this theme, such a nice creation

  40. Ryan Yu says:

    I might be missing something here, but does anyone know if I can create another page with this theme?

    I cannot work it out creating other pages. All the pages display the same landing page.

    Any ideas?

    Thanks a lot in advance!

    • Karmen says:

      Thanks. You answered the question I just asked. I was wondering if we can create more than one page, and if the pages can be created to have their own unique look. THAT is a TRUE builder for WordPress. But since it’s restricted to only one age, then it’s not versatile at all. I was going to buy a membership today so I could use the theme, but it’s not really a complete theme. Oh well, I don’t need to buy a membership after all because I can’t do anything with one page.

  41. Ashmita says:

    One of the most innovative landing pages and stuff like this can really turn your business around.

    Really awesome work done.

    • Stephan says:

      I thought that one page sites are at a disadvantage to multipage sites from an SEO standpoint. Even if you have a landing page, you’d still want to have some links in a menu to satisfy search engines.

      I may be off base on that or I may just have little SEO savvy after all, but I still question just how beneficial a one pager is to really help business grow. Having the power to add a few extra pages would do more for you.

      I like where Nick is heading with this concept, but the theme is at a disadvantage.

      Keep chipping’ away.

      S

      • It depends on how you structure your site. There’s no reason you couldn’t install a WP instance on a subdirectory, or use Multisite for host things like this.

        There are also plugins that let you have a theme on a single page, though I’m not sure how they would work with this.

        Bottom line: it isn’t intended as a theme for a site, it’s a theme for a landing page. Implementation and SEO are up to you :)

        • Vincent says:

          Shame WP doesn’t have the ability to assign different theme is needed to any page – Joomla has been doing this from day 1.

          I hate to keep adding plugins for every missing feature.

          So seems best way to implement this is to reconfig our WP sites as multisite.

  42. Yuri says:

    :-) Listen, well done …

  43. Louis says:

    Awesome! Great work.

  44. Hazel says:

    I guess if I wanted landing pages for an existing site would I need a fresh WP install in a sub-directory to use this.

    Haven’t had a close look at the theme yet, are there alternative background textures or colors?

  45. Your themes never cease to amaze me. You took the back-end to a whole new level. Honesty, I am amazed.

    I have been looking for something like this for a long time. I almost gave in and was gonna scrap a few ideas with internet marketing. This theme brings inspiration!

  46. Paul says:

    WOW, this is awesome. I was just about to buy me such a template. Can I change the language of the buttons? Thank you so much Nick!

  47. [...] You can find a nice video tutorial on how this magnificent theme works here. [...]

  48. Wow this looks great .. already downloaded and I cant wait to play – Ian

  49. dunster says:

    Pagebuilder look nice !!
    Will you build this also for other templates?

    Great work!

  50. Chuck Bartok says:

    Thank you again Nick…..
    Is this video available to share in a product review article?

  51. Daniel says:

    Woow, that are awesome features! I have never seen such a flexible theme like this one!

  52. Dennis Mathiasen says:

    Awesome! Can’t wait to see the pagebuilder in other themes! It’s the way of the future :-)

  53. Andy Stevens says:

    Wow!! It’s just like Xmas, can’t stop playing with it, you’re a saint, Nick:)
    Awesome work

  54. Nick, this is exactly what I’ve been imagining when I suggested the creation of a landing page theme, it’s awesome!
    Hope you received the book, btw, and appreciated the great visibility given to your beautiful themes! :)

    BDB

  55. Ali says:

    realy nice! thanks

  56. Jesus Perez says:

    Simply great !!!

    Awesome, put your builder in all your themes, at least in the next ones. I love it.

    Congratulations !!!! Nice work that make the difference !!

    Does anyone need a reason to justify my subscription since 2009 ?

    I have Spanish translation ready as my contribution.

  57. MamaRed says:

    GORGEOUS!!!!!!!!!!

    One question. It appears this is for a single page, so do we install it in a separate folder? Or?

    Congrats…was sharing your site with a new client and she is in love with your themes.

    Many blessings

  58. Looks cool, not a whole lot of themes that fill this particular need.

  59. Joe Vains says:

    Excellent work, Nick ! :)

  60. Maureen says:

    Wow! I’m just in love with this! Can’t stop smiling :) And the idea of your planned plugin just makes it even more fabulous.
    Thanks so much, Nick. This is a real game changer – such a boon to page design, and completely headache-free. Yay!

  61. Jivan says:

    Hi! Very Nice this theme. I would to buy it, but before I would like this theme with a form, a example. Also into video… I don’t understand the managing of pages into this theme or form plugin o there into this theme. To Explain, please or where I can understand better? Thank you very much.

  62. Rene says:

    Very nice theme. The idea with drag and drop is very cool. Thanks

  63. Dustin says:

    the drag & drop modules look amazing, as does ‘Convertible’. Wow. Nice work!

  64. Gary says:

    This is absolutely fantastic. I’ve downloaded and had a quick play with the Theme and the module system is awesome!

  65. Mark says:

    Wow,

    This is amazing Nick. You certainly keep increasing the bar. Not sure how you are going to be able to top this one.

  66. Mark says:

    Wow drag and drop, this will make life much easier! Can’t wait for this to be a plugin too Nick!

    Great work guys!

  67. Suren H says:

    Simply awesome! :-)

    Well done, compare to PageLines, it comes with the easy options like Drag and Drop Page Builder.

  68. Art Derfall says:

    Very slick! If I wanted a simple three page site (two topic pages and contact page) couldn’t I create three buttons with links back and forth?. Better yet a drag and drop navigation bar (maybe it’s there).

    It would be interesting to see what others come up with using this theme.
    Any URL’s?

    One use to to spiff up the first of many directory sites using a simple plug-in from the Warrior forum. The crude version is boston-hair-salon.com . Even the second page (a full directory) was created in less than a minute.

    I found a good site for photos: photodune.net . Most are only $3.

  69. Karmen says:

    Can I create MORE than one page with this theme, or only one? I’m thinking of buying a membership because this theme looks so versatile, and I want to use it for a project, but is it restricted to just creating only ONE page?? The site I’m building has at least 75 pages/subpages.

    • Karmen says:

      Nevermind; I found the answer above, in another user’s comment. I already own a premium WordPress theme that allows me to create a unique landing page via a drag-and-drop feature, but I was hoping this new ET builder option could be used to create more than one layout on many pages, but unfortunately it only works for one page.

  70. Affan says:

    amazing as well..thanks

  71. Great Job Nick. This is an incredible Landing Page Builder. My clients and myself are going to benefit from this greatly. Once again, you have outdone yourself. I can’t thank you enough.

    +1′d

  72. Jeff Morrow says:

    I love you, man. So, so, so very useful. Thank you.

  73. [...] news freom wordpress, news from drupal and many more!cms news, news from joomla, news freom …www.elegantthemes.com/blog/theme…/new-theme-convertible Posted in WordPress on Google News | Tags: [...]

  74. Daniel Murton says:

    Great Theme Nick! Are you going to do something like this with Tumblr. I would love for a customizable Tumblr blog like this. Keep up the good work!

  75. Thanks for all the information!

  76. Joe Vains says:

    Hi ! Just a question :
    How can I add URL on pricing table’s buttons ? There is no field for redirect on another url. If I click on the basic buttons, they just refresh the same page.
    Thanks ! ;)

  77. I just want to know, if I purchase this, can I create a fully site. More then one Page.

  78. This theme makes me wanna subscribe to ET again! Absolutely stunning, Nick!

    • Karmen says:

      I hope that the builder plugin they said they will make from it will extend to more than just one page. I’ll be more than happy to become a NEW member if I can use the plugin to make layouts for more than one page. I hope they create the plugin, or a theme with the builder incorporated into it, for next month’s release. I’ll join then if they do.

  79. Theme is great (like most of themes here)

    but…

    I rly wish to see more classic WP themes on Elegant. What I mean by classic?

    I mean theme for blog, with 2 menus (1 for categories)

  80. Zaman says:

    Awesome. A completely new idea especially the drag and drop part.

  81. Pranjal says:

    Superb…the wait to use this theme live worth every penny, excellent!

  82. Bruce says:

    Great Theme and page builder, could you make this work as a Facebook theme for Pages?

  83. Andrewa says:

    Hello. This looks magnificent! I like to add additional pages – privacy policy and testimonials – to make Google fall in love with me.

    Is it possible to add these with this theme?

    Thanks for your help and advice!

  84. Mark says:

    That builder thing is truly stunning! Sure, it’s not as user friendly as i would envision it (eg: really drag and drop the ui elements and show that instead of blue bars) but this is certainly awesome!

    I actually wanted to make something like this some _years_ ago when wordpress didn’t exist for some pet project of mine.. I sadly never actually did make it but if i did i probably would have hit other limitations at that time (~10 years ago) like slow browsers ;-)

  85. Undisputably excellent theme and work.

  86. Dario says:

    Molto bello!
    Grazie

  87. Carlo says:

    Hello Nick,
    do you have planned to release a blog/website version of this awesome skin?
    I’m much interested to purchase it.

  88. Great looking landing page theme With great functionality.
    The drag and drop concept is great.

  89. jimmyjames says:

    Nice work Nick! Wicked + Awesome = ET. Thanks for listening to the suggestion box!

  90. Luke Gajary says:

    Holy…cow. This is exactly what I’ve been needing for my next 2 builds. Again…you deliver.

  91. Eric Moore says:

    Does it work with IE I am having problems getting it to work. I created a site in Mozilla but when open in IE 8 it broke. Even the backroom was broken. Need help!

  92. Andre says:

    Good Job Guys, good idea to do anything in this direction.

    Although the styles and the look of the standard is much too fine for a typical landing page, because of the builder everybody will fit the theme for the needs.

    Thank You very much.
    More marketing related stuff, please.

  93. Jeff says:

    Any idea when the plugin will be done? That plugin is what could convert me from an admirer to a customer

  94. Ite says:

    Wow. That’s really amazing! Well done!

  95. Pelle Piano says:

    I too will jump for joy if it will turn into a plugin. Does that mean all pages can be differently designed with it, or just one page like the index?
    By the way Im am very happy to have found this site and being a member.

  96. bodrum says:

    its so nice and new theme style, thanks for amazing themes ;)

  97. This theme is awesome well done

  98. Kadin says:

    Thanks a lot for sharing this great theme.

  99. Fotovoltaika says:

    Nice theme i am waiting for to try it i need i big change to my old website, i think that WordPress will be great!

  100. Aminka Ozmun says:

    Wow, Nick! Elegant Themes just gets better and better!

    ***BUT*** I have noticed something…since joining around October, there’s been several new themes released, yet still no theme auto-update feature. Is it possible to focus your resources on making your themes easily upgradable??

    Otherwise, thank you, particularly for this theme!!

  101. bob says:

    When you get this beyond a single page, this will be huge. Ultimatum is the next step in this drag and drop arena, but with you ET flair, I’ve no doubt you’ll get there. Nicely done.

  102. Musa says:

    Great theme. i love the design. i would love to use this in my next project.

  103. Wyprzedaże says:

    Great job, Great theme, This is exactly what I was looking for. Thank you very much.

  104. Martin says:

    Hi!
    I love the functionality , but would like to change the background wooden style with a standard grey. Would it be difficult / time consuming for a guy with programming experience to change that?
    Thanks!

  105. Jodeo says:

    WANT. WANT. WANT.
    I so want this page layout generator for all my Elegant Themes! If this is to be a plug-in, then I suggest you should charge real money for it because it is well, well worth it! I may have lost some friends here by saying that, but I think it could stand the WP community on its ear.

    • Aminka Ozmun says:

      Jodeo, I totally agree with you!

      Actually, I’m going to one-up you and suggest that ET increase their yearly subscription — and use a lot of the increased proceeds to reward their helpful support forum moderators!! XD

      Honestly, ET just continues to overdeliver…I’m so glad ET was the first custom theme place I came upon!

  106. Mazwen says:

    Hi, this looks easy to use. Only this web design have drag and drop features? Why not all?

  107. Raimond says:

    This looks superb, but there should be possibility for further navigation beyond the sales page. Otherwise we can’t put fresh content and it ranks poorly, thus becoming almost useless, unless you have 2k of high quality backlinks.

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